Showing results by author "Fred" in All Categories

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

For a game, the gods have given the world 12 Swords of Power so that they might be amused as the nations battle for their possession. But Vulcan the Smith has had his own little joke: the Swords can kill the gods themselves. What started out as Divine Jest has become all too serious as the gods fight to recover the Swords, and mortals discover that the mantle of power is more delicious and more terrible than anything they could have imagined.

Without women, whiskey may not exist. In Whiskey Women, Wall Street Journal-best-selling author Fred Minnick tells the tales of women who have created this industry, from Mesopotamia's first beer brewers and distillers to America's rough-and-tough bootleggers during Prohibition. Women have long distilled, marketed, and owned spirits companies. These strong women built many iconic brands, including Bushmills, Laphroaig, and Maker's Mark.

As cyber attacks dominate front-page news, as hackers join the list of global threats, and as top generals warn of a coming cyber war, few books are more timely and enlightening than Dark Territory: The Secret History of Cyber War by Slate columnist and Pulitzer Prize-winning journalist Fred Kaplan.

"— Le dolmen dont tu m'as parlé, Johan, il est bien sur la route du petit pont ? — À deux kilomètres après le petit pont, ne te trompe pas. Sur ta gauche, tu ne peux pas le manquer. Il est splendide, toutes ses pierres sont encore debout. — Ça date de quand, un dolmen ? — Environ quatre mille ans. — Donc des pierres pénétrées par les siècles. C'est parfait pour moi. — Mais parfait pour quoi ? — Et cela servait à quoi, ces dolmens ? demanda Adamsberg sans répondre. — Ce sont des monuments funéraires. Des tombes, si tu préfères, faites de pierres dressées recouvertes par de grandes dalles.

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

A gripping collection of stories about machines called Berserkers that are programmed to destroy all organic life.

In the gripping Never Panic Early, Fred Haise, Lunar Module Pilot for Apollo 13, offers a detailed firsthand account of when disaster struck three days into his mission to the moon. An oxygen tank exploded, a crewmate uttered the now iconic words, “Houston, we’ve had a problem here,” and the world anxiously watched as one of history’s most incredible rescue missions unfolded. Haise brings listeners into the heart of his experience on the challenging mission—considered NASA’s finest hour—and reflects on his life and career as an Apollo astronaut.

Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and - for many Americans on both the right and the left - nothing short of a four-letter word. But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think.

Worship Interludes Podcast is Piano Instrumentals by Fred McKinnon for Prayer, Meditation, Soaking Worship, Relaxation, Study, and Rest

Written by the seventh-generation Beam family member and master distiller Frederick Booker Noe III, Beam, Straight Up is the first audiobook by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons.

Everyone in life experiences stress in one way or the other. Although there are times when it is positive, most times it hurts our daily life. You can lose the ability to connect with others when experiencing the effects of stress. In other instances, it can create health issues in your life. Having the right information can help in protecting yourself from these issues. Anger control, preventing worries, dealing with stress, and maintaining a good relationship with others are all possible.

Church on Fire by Fred Hartley is a study that takes churches on a thirty-one-day journey toward the manifest presence of Christ in the life of the Body. Each week includes five chapters, which require reflection, study, and prayer as well a section for pastors and discussion questions for small groups.

John Wesley was one of the most important figures behind the founding of modern evangelicalism. From his crucial role in the Great Awakening to his inspiring a renewal movement within the Church of England, Wesley’s historical significance is undeniable and his legacy still challenges us today, regardless of our denominational affiliation or theological perspective.

Ready to uncover the truth behind Hollywood's elite? Secrets of a Hollywood Private Eye is your ultimate source for the juiciest stories, scandals, and gossip from Tinsel Town.

This books covers all things bass fishing for beginners. Bass fishing is actually more than just a hobby nowadays. Bass (specifically the black bass) is the most popular type of game fish in the US today. Of course, there are a number of different bass species that people generally just call "bass" or even "black bass". Examples of which include Guadalupe bass, Kentucky bass, spotted bass, small mouth bass, and largemouth bass. I’ll provide comprehensive bass fish information in the guide.

In the mad dash to move from mass-schooling to homeschooling, moms and dads often try to copy schools to guarantee success. There’s a better way to educate your students at home without mimicking the failing strategies often used outside of the home. Dr. Lybrand offers a radically different way to think about education and how to grow ‘happy adults’. The move to a successful homeschool comes from growing Independent Learners, kids who focus on the skills needed to learn how to learn. With five homeschoolers of their own, Dr. Fred & Jody (wife) set up an effective process to prepare ...

The Wrights' longest flight in 1903 covered 852 feet and lasted 59 seconds. In 1905, Wilbur flew 24 miles in 38 minutes and the issue was no longer how to fly but how to cash in. Their effort to exploit their invention is a suspense story of the best kind; their voyage into flight and into American history is a gripping tale from takeoff to landing.

Based on previously unavailable documents and interviews with more than 100 key players, including General David Petraeus, The Insurgents unfolds against the backdrop of two wars waged against insurgencies in Iraq and Afghanistan. But the main insurgency is the one led at home by a new generation of officers - including Petraeus, John Nagl, David Kilcullen, and H. R. McMaster - who were seized with an idea on how to fight these kinds of "small wars" and who adapted their enemies' techniques to overhaul their own army.

Storytelling acts as a fantastic teaching tool that imparts life lessons to people of all ages. Storytelling has proved its durability and importance beyond any shadow of a doubt, beginning with the dawn of civilization and continuing in this era of almost immediate access to all knowledge. It has influenced our world in a number of ways, some of which are boringly simple to see and understand, and some of which remain more mysterious and enigmatic in meaning.