Beam, Straight Up Audiolibro Por Fred Noe, Jim Kokoris arte de portada

Beam, Straight Up

The Bold Story of the First Family of Bourbon

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Beam, Straight Up

De: Fred Noe, Jim Kokoris
Narrado por: Nick Sullivan
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An insider's look at the Jim Beam brand, from a seventh-generation master distiller

Written by the seventh-generation Beam family member and master distiller Frederick Booker Noe III, Beam, Straight Up is the first audiobook by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This audiobook features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel.
  • Describes Fred's journey to becoming the face of one of America's most iconic brands.
  • Shares a simple primer on how bourbon is made.
  • Offers cocktail and food recipes.

For anyone wanting a behind the scenes look at Jim Beam and an understanding of the bourbon industry, Beam, Straight Up will detail the family business,and its role in helping to shape it.

©2012 Jim Beam Brands Co (P)2013 Audible, Inc. Comercio Profesionales e Investigadores

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The narrator wasn't good, sounded hokey and fake. I am a firm believer that (if possible) the author should read his/her own biography. Fred has a legendary voice, it would have been great to listen to him talk about his life. As it is, I can't recommend it. I haven't been able to finish it, just sounds dumb. The narrator also doesn't know how to pronounce "primer," he says, "primmer." Bad.

Fred should have read this

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