
Invisible Influence
The Hidden Forces That Shape Behavior
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Narrado por:
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Keith Nobbs
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De:
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Jonah Berger
Acerca de esta escucha
The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have startling impacts on our judgments and decisions: Our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).
But social influence doesn't just lead us to do the same things as others. In some cases we conform or imitate others around us. But in other cases we diverge or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.
In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
©2016 Jonah Berger (P)2016 Simon & SchusterLos oyentes también disfrutaron...
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Historia
Whether it's absent-minded mistakes at work, a weakness for junk food, a smartphone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it - and sticking with it - are two very different things. Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them.
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Superficial and Boring
- De Michelle en 06-22-17
De: Sean D. Young
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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Influence
- Science and Practice, ePub, 5th Edition
- De: Robert B. Cialdini
- Narrado por: Lloyd James
- Duración: 12 h y 25 m
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Great content silly audio book errors
- De Woodgies en 04-30-15
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Skip the Line
- The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals
- De: James Altucher
- Narrado por: James Altucher
- Duración: 7 h y 2 m
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We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people's interests and passions evolve. The key to riding this wave, entrepreneur James Altucher advises, is to constantly be curious about what's next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most importantly, to pursue the things that interest you.
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Just do the 10,000 hours.
- De 3Ravens en 09-07-21
De: James Altucher
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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7 Rules of Power
- Surprising—but True—Advice on How to Get Things Done and Advance Your Career
- De: Jeffrey Pfeffer
- Narrado por: Zac Aleman
- Duración: 6 h y 13 m
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In 7 Rules of Power, Jeffrey Pfeffer, professor of organizational behavior at the Stanford University Graduate School of Business, provides the insights that have made both his online and on-campus classes incredibly popular—with life-changing results often achieved in 8 or 10 weeks. Rooted firmly in social-science research, Pfeffer’s 7 rules provide a manual for increasing your ability to get things done, including increasing the positive effects of your job performance.
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Great advice and evidence based perspective
- De Camilo Velasquez en 06-22-23
De: Jeffrey Pfeffer
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Fall of Civilizations
- Stories of Greatness and Decline
- De: Paul Cooper
- Narrado por: Paul Cooper
- Duración: 19 h y 26 m
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Across the centuries, we journey from the great empires of Mesopotamia to those of Khmer and Vijayanagara in Asia and Songhai in West Africa; from Byzantium to the Maya, Inca and Aztecs of Central America; from Roman Britain to Rapa Nui. With meticulous research, breathtaking insight and dazzling, empathic storytelling, historian and novelist Paul Cooper evokes the majesty and jeopardy of these ancient civilizations, and asks what it might have felt like for a person alive at the time to witness the end of their world.
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Great audiobook
- De EquineBallet en 08-03-24
De: Paul Cooper
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Pre-Suasion
- Channeling Attention for Change
- De: Robert B. Cialdini
- Narrado por: John Bedford Lloyd
- Duración: 9 h y 24 m
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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Clever and Useful
- De David en 01-02-17
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Medieval Myths & Mysteries
- De: Dorsey Armstrong, The Great Courses
- Narrado por: Dorsey Armstrong
- Duración: 5 h y 6 m
- Grabación Original
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The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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Interesting, but centered on Britain
- De Ximena en 04-10-20
De: Dorsey Armstrong, y otros
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- De: Robert Cialdini, María Serrano Giménez - translator
- Narrado por: José Manuel Vieira
- Duración: 10 h
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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excelente audiolibro
- De Amazon Customer en 04-14-25
De: Robert Cialdini, y otros
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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
hj
thoughtful insight
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Awesome principles for any leader.
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Disappointing and lightweight
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While the research has been well enumerated, I wonder if the same research findings can be leveraged by policy makers to help various groups to assimilate into acceptable societal norms without the associated bias of political correctness.
I recommend this book for general information. it's also easy to follow. The author does a good job of keeping technical jargon to a minimum.
Great research, but more questions unanswered
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Fascinating, but...
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Well read. Have listened to it about 4 times now.
Useful information
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Shocking!
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a good book that pairs nicely with his others
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The only problem I had was with the voice reading it. While it was a clear and well enunciated reading, I found myself zoning out the voice often.
Great book
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Professor Berger is more than digital!
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