
Catalyst
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Narrado por:
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Keith Nobbs
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Fred Irby
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De:
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Jonah Berger
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Jonah Berger, Fred Irby (P)2020 Simon & Schuster UKListeners also enjoyed...




















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How to be a positive influence for change.
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Good, but imbalanced
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Great book
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Wonderful
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Woooow! These principles are an absolute Gold Mine
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Interesting and instructiv
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Read the full book, summery won’t do justice
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Entertaining and thought provoking
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Such logical ideas inside
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His work is recommended as generally good.
Here the audiobook is good, although I did NOT like the SECOND narrator, the "case study" voice (Irby).
Berger gives at times the impression he cares for leftist causes more than some may find acceptable: he ought to avoid this error next time as I find no trace of it in previous books.
Good audiobook but I disliked the second narrator
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