Seth Godin
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Seth Godin

Business & Careers | Health & Wellness
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Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing. He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job. In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. He's known as a pioneer in online education, and was the founder of the altMBA. You can find every single possible detail that anyone could ever want to know at sethgodin.com
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Interview: Seth Godin Has Some Ideas on How to Make Work Better. Hint: It Involves Treating Humans Like Humans

The Song of Significance
'The fact is that the world we live in right now is super weird...'
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  • The Song of Significance
  • 'The fact is that the world we live in right now is super weird...'

This Is Marketing

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Featured Article: 35+ Inspirational Entrepreneur Quotes to Kickstart Your Goals


The world of entrepreneurship is filled with high hurdles, long nights, and hard-earned wins. Deciding to launch your own business is a huge risk, and it requires a lot of support, luck, and sheer grit to stick with it long enough to see it pay off. Whether you’re considering heading into an independent career or are already running your own company, you know how important it is to seek out the wisdom of those with thriving ventures.

Featured Article 35+ Inspirational Entrepreneur Quotes to Kickstart Your Goals

Best Sellers

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  • This Is Marketing Audiobook By Seth Godin cover art

    • This Is Marketing

    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 4,230 ratings

    Regular price: $15.75 or 1 credit

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  • Tribes Audiobook By Seth Godin cover art

    • Tribes

    • We Need You to Lead Us
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 3 hrs and 42 mins
    • Release date: 10-16-08
    • Language: English
    • 4.5 out of 5 stars 6,426 ratings

    Regular price: $14.95 or 1 credit

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  • Purple Cow, New Edition Audiobook By Seth Godin cover art

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  • Purple Cow Audiobook By Seth Godin cover art

    • Purple Cow

    • Transform Your Business by Being Remarkable
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Release date: 04-29-09
    • Language: English
    • 4.5 out of 5 stars 3,622 ratings

    Regular price: $8.58 or 1 credit

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  • The Song of Significance Audiobook By Seth Godin cover art

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  • The Practice Audiobook By Seth Godin cover art

    • The Practice

    • Shipping Creative Work
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 5 hrs and 38 mins
    • Release date: 11-03-20
    • Language: English
    • 4.5 out of 5 stars 1,377 ratings

    Regular price: $18.00 or 1 credit

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  • The Practice Audiobook By Seth Godin cover art

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  • The Dip Audiobook By Seth Godin cover art

    • The Dip

    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 1 hr and 32 mins
    • Release date: 04-27-07
    • Language: English
    • 4.5 out of 5 stars 4,689 ratings

    Regular price: $7.95 or 1 credit

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  • Guerrilla Marketing for the Home-Based Business Audiobook By Jay Levinson, Seth Godin cover art

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  • Free Prize Inside Audiobook By Seth Godin cover art

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  • Free Prize Inside! Audiobook By Seth Godin cover art

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  • All Marketers Are Liars Audiobook By Seth Godin cover art

    • All Marketers Are Liars

    • The Power of Telling Authentic Stories in a Low-Trust World
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 4 hrs and 17 mins
    • Release date: 05-25-05
    • Language: English
    • 4.5 out of 5 stars 2,100 ratings

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  • The Icarus Deception Audiobook By Seth Godin cover art

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  • Purple Cow Audiobook By Seth Godin cover art

    • Purple Cow

    • Transform Your Business by Being Remarkable
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Release date: 11-24-20
    • Language: English
    • 4.5 out of 5 stars 24 ratings

    Regular price: $13.07 or 1 credit

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  • Linchpin Audiobook By Seth Godin cover art

    • Linchpin

    • Are You Indispensable?
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 8 hrs and 19 mins
    • Release date: 01-26-10
    • Language: English
    • 4.5 out of 5 stars 4,892 ratings

    Regular price: $15.75 or 1 credit

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  • Small Is the New Big Audiobook By Seth Godin cover art

    • Small Is the New Big

    • And 193 Other Riffs, Rants, and Remarkable Business Ideas
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 27 mins
    • Release date: 08-18-06
    • Language: English
    • 4 out of 5 stars 413 ratings

    Regular price: $18.03 or 1 credit

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  • This Is Marketing Audiobook By Seth Godin cover art

    • This Is Marketing

    • You Can’t Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 197 ratings

    Regular price: $17.43 or 1 credit

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  • Poke the Box Audiobook By Seth Godin cover art

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  • Survival Is Not Enough Audiobook By Seth Godin cover art

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  • Permission Marketing Audiobook By Seth Godin cover art

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