Influence, New and Expanded

The Psychology of Persuasion

By: Robert B. Cialdini

Narrated by: Robert B. Cialdini

Length: 20 hrs and 43 mins

Publisher's summary

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini's Principles of Persuasion:

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity
• Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

©2021 Robert B. Cialdini (P)2021 HarperCollins Publishers

Listen at 1.25-1.4x, and read the last chapter

I loved this book, enough to move on to Pre-suasion. The writing engages and Cialdini is the rare author who reads his own work well. But also very slowly. I listened comfortably at up to 1.4 speed. I particularly liked the last chapter, in which Cialdini offers a persuasive moral argument in favor of using the mechanisms of influence: to help people use cognitive shortcuts to make good decisions in the face of information overload.

muy Buen libro

denso pero cada capitulo enseña la importancia de las palabras y los monos y modos

Insightful, funny, and inspiring

Recommended it to friends before i even finished it, then as I finished it, I thought, "this book is so good; I am flad I recommend it."

It may likely end up on my kids must read list.

A must for any marketer

I work in product marketing in tech and am honestly not much of a book guy, but Influence was an incredible learning experience. I found myself taking notes in each chapter on how to implement these learnings into my job and have already found some successful. I highly recommend this book if you’re looking for fresh ideas, especially with positioning.

Very good but still inadequate armament

Cialdini delivers far better than mere good intentions on Industrial Lying's Highway to Hell.

useful information

I found the content stream Lee interesting and easy to follow once I increased the speakers for readers speed to 1.6 or 1.7. at the normal rate it was very very slow and about put me to sleep. at the faster rates the book is jam-packed with valuable information.

Informative and interesting

One may feel that they already understand why a given situation took place but you don't truly know or understand until you take a step back and look at the dynamics that put you in that position to begin with. I learned a lot from this book and I would read it again to stay proficient in its teachings. I loved how there were a lot of anecdotes from people to show hiw the princliples apply to the "real world" situation.

Highly recommend this audio book!

I’m a young digital marketer looking to expand my skill set. I’m happy to have learned these invaluable lessons while learning to implement them properly by being honest and genuine.

Every young adult should have this on their reading list

A truly balanced and wonderful introduction into human behavioral principles. The last chapter brings it all home in a positive and useful way. We live in a world of psychology each of us should be armed with these principles. JAFO IMHO

Great book!

I found the book really interesting. The information was presented well and I was hooked from start to end.