The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout

Narrated by: David Drummond

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers

Highly recommended, but could use an update.

This is one of those books hat everyone says you need to read in marketing or business, and having now listened to it,I would have to agree. That said though, I would love to read or listen to an up to date version of this book.

Many of the companies and examples that they use are in a very different position than they were when this was written, and while we can still learn so much from their history, a lot has changed in the marketing industry. In particular, I would love to hear what they have to say about the rise of social media and digital marketing, as well as a boom in startups and accessibility.

Furthermore, in my opinion, you can't write a current book on marketing and business and not talk about Google.

Get ready

Excellent book for anyone who owns or is starting a business. This is required reading for any entrepreneur. I found the lessons from this book helpful with my side business and my full time job

eye opening

it will challenge what you have always been told and believed. Really makes you think if your ways is the right way.

Excellent insight

Very valuable insight based on good case studies and psychology. I am glad I got a hold of this just as I am starting my company.

The has helped open my eyes

The case studies in this book are a little dated but the laws are timelless.

Examples horribly out of date, but good concepts

A little hard to follow unless you're familiar with 20th century history due to all the outdated examples of brands and companies that don't exist or operate that way any more, but the concepts are well-explained and gave me a lot of "aha!" moments.

On my 5th listen

Been a graphic designer the last 10 years and was recently promoted to creative director and a good friend recommended this book. I’m biased as it confirms what I’ve always believed and some. Absolutely fantastic. I know people say well it’s outdated and my response to someone who thinks that way is “keep thinking that way” it means less competition for me.

A good book

I am in impact theory University and this book is a must read in my mindset course. This book that defines the 22 practical laws of marketing is a step buy step guide at building a brand that can last for generations.

Definitely worth the time!

While some references were comically outdated, the concepts seem remarkably sound. This was a sensible, realistic, and practical look at how to make people aware of your product or service. It might take some extra effort on the listener's part to understand this - taking notes or printing out chapter headings. While I don't know that it could be helped, the reading cadence was awkward at times. The subject seems a tough one to absorb totally in this way.

Great read

Great book definitely will be my go to bible for refreshment and guidance. Great read !