10x Is Easier than 2x

How World-Class Entrepreneurs Achieve More by Doing Less

By: Dan Sullivan, Dr. Benjamin Hardy

Narrated by: Dan Sullivan, Dr. Benjamin Hardy

Length: 9 hrs and 58 mins

Publisher's summary

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.

10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Hay House (P)2023 Hay House

Critic reviews

“As a 25-year student of Dan Sullivan’s, I have experienced firsthand how his teachings have 10x’d every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan’s 10x concept in this masterpiece. Every entrepreneur must read this book!”
— Gino Wickman, author of Traction and The EOS Life

“This book is not just a call to action, it’s also a road map. Dan Sullivan’s thinking is essential for your success.” — Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference

“Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive.” — Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You Think

Best “how too” business book since Rich Dad, Poor Dad

Best “how too” business book since Rich Dad, Poor Dad. Beyond today’s platitudes and feel good millennial bs.

Some great ideas hampered by a few issues

There’s some great information and ideas here. Mindset, looking at your work differently, outsourcing, want vs need, and other areas. The Dan Sullivan interviews were interesting too but one flaw - editing. Repeated words, long gaps, it seems like little or no effort was made to tighten it up. I edit my podcast tighter than the interviews in this audiobook. Also wasn’t a fan of the USCC section. There were some interesting takeaways, but felt like an infomercial at times for a gun advocacy company. They could have found a less polarizing company to highlight some of the principles better. The religious references were also off putting at times, but I just ignored them.

Love this book and concepts

Thank you for reenergizing the vision I had for my life. I love the want Vs need approach as I am a people pleaser and felt like justifying my decisions too much. No more. I’m ready to takeoff and focus on unique ability. Thank you both Ben and Dan for this amazing collaboration. 💖

Dan Sullivan’s Approach to Business is a Game Changer

Caution: this book will change the way you think about EVERYTHING- your business, your time, your life and all of your relationships. If you are happy with the status quo, this is not the book for you.

If you want to grow a business or venture that will serve others while creating a profit for you and your team while also allowing you and your team to have lives outside of work - buy this book or audio for everyone in your organization and in your family.

It is so revolutionary and balanced that it should be required reading in B School - and should be given to therapists to help clients who are sacrificing their marriages and families in the name of building their businesses.

I am in the process of going 10x myself so I will keep this audio at the top of my list for reference and inspiration while I pursue my own massive goals!

This is a masterpiece- super beneficial. My only minor beef is that Ben Hardy has an odd habit of mispronouncing relatively simple words. Oh and I loved the banter between Hardy and Sullivan at the end of each chapter - very natural and thought provoking - worth the price of the audiobook.

I'm going to have a 10X year thanks to this book!

This book teaches you how to create an amazing life and business by continually 10Xing what you are doing just like you go from being a baby in our mother's arms, to crawling, to walking, to running, to riding a bike, to driving a car, to flying a plane etc. These continual big improvements make our lives so much better! Michaelangelo and Elon Musk are great examples of this.

Transformational

Loved this book so much that I’m now going to start it over and listen again. I’ve been a follower of Dan and Strategic Coach for years and am always inspired by their teaching I appreciated Ben’s contribution and synthesizing the info and adding his take as well. Great examples offered of other entrepreneurs 10xing their lives.

Another great book!

I think I’ve listened to all of Dan Sullivan and Benjamin Hardy’s books and this one is another great one. Can’t wait to listen to the next 97 books they do together.

Helped me multiply what I get out of experiences

I was already a huge fan of Hardy's books, so for this to be my favorite from him is a big deal. Also, I was excitedly awaiting the release, with the book preordered. It felt like I was waiting a long time for it to be released after it was already finished. As the release date got closer I started to get worried. In the past whenever I was already a huge fan of a creator or series, and then anxiously awaited the seemingly next great thing, I'm usually very disappointed by it. My anticipated excitement doesn't trick me into liking things, but actually has the opposite effect. It works the same way with food for me. So for me to like it this much is a huge deal. Also, I have read over 50 non fiction books that are in some way similar to this one, so once again, not a small feat for me to get this much out of this book.

I started applying the book as I was listening to it, before finishing it. Through the interaction of continuing to listen to this and apply it, I transformed 3 times by the time I finished it! It helped me multiply how much I get out of my experiences and to grow even more rapidly from them.

After listening to this book, whenever someone ends with "Take it easy", I react with "You're into 10x too!?!?"

I wish they sold official merchandise with the title of this book on it, because the title alone is a great reminder and inspirational quote. I have a shirt that says "Slow your roll" with a sloth walking with a boombox and a turtle walking with him. I want to add the title under it, as in "Slow your roll, 10x is easier than 2x".

Every Entrepreneur Must Read This!

Complete paradigm shift for entrepreneurs! Stop drowning in your work by eliminating 80% of it and focusing on your unique talents and abilities (your 20%). Foundational principles that are applicable in all areas of life, personal and professional. DEFINITELY recommend for anyone feeling like they are “lost” or “drowning” and in need of some direction.

Amazing book!

This is one of the best and most actionable books I have ever read! I am already seeing results of changes I have made!