Hello, My Name Is Awesome
How to Create Brand Names That Stick
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Hello, My Name Is Awesome
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Narrated by:
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Gina Sorell
About this listen
Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.
©2014 Alexandra Watkins (P)2014 Gildan Media LLCListeners also enjoyed...
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- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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Overall4 out of 5 stars 388
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Performance4.5 out of 5 stars 292
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Story4 out of 5 stars 291
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 92
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Performance4.5 out of 5 stars 83
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Story4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 79
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Performance4.5 out of 5 stars 65
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Story4.5 out of 5 stars 64
Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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5 out of 5 stars
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
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Performance4 out of 5 stars 81
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Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
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Performance4 out of 5 stars 46
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Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 38
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
-
Overall5 out of 5 stars 32
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Performance5 out of 5 stars 28
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Story5 out of 5 stars 28
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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5 out of 5 stars
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Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
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Crystal Clear Communication
- How to Explain Anything Clearly in Speech or Writing
- By: Gary S Goodman
- Narrated by: Gary S Goodman
- Length: 4 hrs and 18 mins
- Original Recording
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Overall4 out of 5 stars 242
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Performance4 out of 5 stars 211
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Story4 out of 5 stars 207
With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
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4 out of 5 stars
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- By: Paul Hellman
- Narrated by: Paul Hellman
- Length: 4 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 128
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Performance4.5 out of 5 stars 115
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Story4.5 out of 5 stars 112
Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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1 out of 5 stars
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I gave him 7200 seconds!
- By Hyytekk on 08-02-19
By: Paul Hellman
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall5 out of 5 stars 413
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Performance5 out of 5 stars 355
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Story5 out of 5 stars 351
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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5 out of 5 stars
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WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
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Performance4 out of 5 stars 53
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Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 167
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Performance4.5 out of 5 stars 106
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Story4.5 out of 5 stars 107
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall4 out of 5 stars 517
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Performance4 out of 5 stars 424
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Story4 out of 5 stars 420
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- By: Susie Moore
- Narrated by: Sandy Rustin
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 94
-
Performance5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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5 out of 5 stars
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Life changing book for everyone
- By Anonymous User on 12-06-19
By: Susie Moore
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 79
-
Performance4 out of 5 stars 67
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Story4 out of 5 stars 67
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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2 out of 5 stars
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
What listeners say about Hello, My Name Is Awesome
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ken
- 12-27-18
Excellent book!
I highly recommend this book for name branding of your company.Thank you Alexandria for writing such an informative book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Justin
- 02-13-19
Great. Very helpful.
Its a very helpful book. Great skills and experienced copywriter. For me, audio version is much better and faster then paper version.
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- James
- 08-01-19
Recommend
It’s short and to the point
Appreciated the author offering a pov from her lens of how she came up with a name for a client. It was more than just use google and a dictionary method. There’s some fluff but defiantly the brainstorm chapter that’s really worth it the investment.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Christopher K. Smith
- 10-28-18
Required reading for anyone trying to name a business or product.
Just finished reading "Hello My Name Is Awesome - How to create brand names that stick" by Alexandra Watkins of naming & branding firm Eat My Words. It's a quick read but full of actionable advice on naming a company or product. From "GoogleStorming" to trademark research, Alexandra explains her techniques with real-world examples of naming successes and missteps. If you have anything to do with naming a business, side-gig, product, etc. I highly recommend reading it.
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1 person found this helpful
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Overall4 out of 5 stars
- Kattanib
- 05-01-15
Helpful and short
Short yet provides some helpful tips that are easy to gasp and apply right away
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Charles West
- 09-15-18
Absolute must if you are naming a business
Great step-by-step instructions that are easy to follow and visualize. Lots of good examples to help drive home the point she is trying to make.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andrew
- 12-02-15
Entertaining, great informa and easy to understand
If you could sum up Hello, My Name Is Awesome in three words, what would they be?
Written in easy to understand language and valuable information for anyone naming a product or business. I wish I'd listened to it years ago.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Neil C.
- 05-28-19
Business Name Creation
Detailed book with great ideas on how to come up with a name. Can't wait to sit down at a computer and go to work on it.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tariq
- 12-17-18
Must Read!
one of the best book if not The Best one in its category. love it
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- rjossm
- 12-07-17
Came to my rescue!
I was in the process of coming up with a clever name for my blog and found this book at the perfect time! Great tips and strategies to come up with a great business or product name.
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1 person found this helpful