Positioning, 20th Anniversary Edition
The Battle for Your Mind
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Positioning, 20th Anniversary Edition
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Narrado por:
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Grover Gardner
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De:
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Al Ries
-
Jack Trout
Acerca de esta escucha
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
©2001 The McGraw Hill Companies, Inc. (P)2001 McGraw Hill-Ascent AudioLos oyentes también disfrutaron...
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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3 out of 5 stars
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Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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General4.5 out of 5 stars 2,109
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Narración:4.5 out of 5 stars 1,746
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Historia4.5 out of 5 stars 1,726
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,281
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Narración:4.5 out of 5 stars 3,616
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Historia4.5 out of 5 stars 3,570
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
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General4.5 out of 5 stars 1,285
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Narración:4.5 out of 5 stars 1,007
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Historia4 out of 5 stars 1,002
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- De Rebecca Savage en 01-05-15
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,922
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Narración:4.5 out of 5 stars 5,842
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Historia4.5 out of 5 stars 5,805
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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Power vs. Force
- The Hidden Determinants of Human Behavior
- De: Dr. David R. Hawkins
- Narrado por: Dr. David R. Hawkins
- Duración: 8 h y 10 m
- Versión completa
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General4.5 out of 5 stars 3,333
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Narración:4 out of 5 stars 2,655
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Historia4.5 out of 5 stars 2,636
The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
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3 out of 5 stars
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Good book – poor narrator
- De Greg en 06-28-07
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: Al Ries, Jack Trout
- Duración: 1 h y 29 m
- Versión resumida
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General4 out of 5 stars 333
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Narración:4.5 out of 5 stars 191
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Historia4.5 out of 5 stars 186
Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
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5 out of 5 stars
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Outstanding book
- De Z en 08-23-05
De: Al Ries, y otros
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
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General4 out of 5 stars 3,617
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Narración:4 out of 5 stars 2,703
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Historia4 out of 5 stars 2,685
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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1 out of 5 stars
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Get the actual book
- De Robert Donoghue en 08-29-06
De: W. Chan Kim, y otros
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 740
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Narración:4.5 out of 5 stars 579
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Historia4.5 out of 5 stars 571
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 429
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Narración:4 out of 5 stars 363
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Historia4.5 out of 5 stars 358
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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1 out of 5 stars
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
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Focus
- The Future of Your Company Depends on It
- De: Al Ries
- Narrado por: Al Ries
- Duración: 3 h
- Versión resumida
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General4 out of 5 stars 128
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Narración:4 out of 5 stars 89
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Historia4 out of 5 stars 90
If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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1 out of 5 stars
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Really the economic history of IBM...
- De avoidthelloyd en 08-01-17
De: Al Ries
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Differentiate or Die
- De: Jack Trout, Steve Rivkin
- Narrado por: Patrick Cullen
- Duración: 6 h y 18 m
- Versión completa
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General4 out of 5 stars 504
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Narración:4 out of 5 stars 323
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Historia4 out of 5 stars 319
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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5 out of 5 stars
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Well presented arguments
- De George en 01-06-03
De: Jack Trout, y otros
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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General4.5 out of 5 stars 437
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Narración:4.5 out of 5 stars 342
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Historia4.5 out of 5 stars 340
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 521
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Narración:4.5 out of 5 stars 418
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Historia4.5 out of 5 stars 415
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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1 out of 5 stars
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Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
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Crucial Conversations (Third Edition)
- Tools for Talking When Stakes Are High
- De: Joseph Grenny, Kerry Patterson, Ron McMillan, y otros
- Narrado por: Emily Gregory, Joseph Grenny
- Duración: 7 h y 45 m
- Versión completa
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General4.5 out of 5 stars 1,684
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Narración:4.5 out of 5 stars 1,399
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Historia4.5 out of 5 stars 1,389
The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
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3 out of 5 stars
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Great info; needs a cast, PDF and a website update
- De Kali en 04-25-22
De: Joseph Grenny, y otros
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Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
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General4.5 out of 5 stars 407
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Narración:4 out of 5 stars 353
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Historia4.5 out of 5 stars 349
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- De: Clayton M. Christensen
- Narrado por: L.J. Ganser
- Duración: 8 h y 37 m
- Versión completa
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General4.5 out of 5 stars 1,780
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Narración:4.5 out of 5 stars 1,489
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Historia4.5 out of 5 stars 1,471
His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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2 out of 5 stars
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This book is best read, not heard
- De Andrea Rudert en 09-09-17
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 33 m
- Versión completa
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General5 out of 5 stars 96
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Narración:5 out of 5 stars 87
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Historia4.5 out of 5 stars 87
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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3 out of 5 stars
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It’s a book not you AI advert
- De Joshua Trimm en 03-20-25
De: Donald Miller
Thought Provoking Read About Brands
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An excellent classic book
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The content is relevant to those who are marketing organizations and those who are marketing themselves.
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Fantastic Classic
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Great read!
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If you have a brand or a product read this book!
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Amazing Book - A High Calorie Stout (Beer) of Content
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there is an error
Chapter 18 Positioning the Catholic Church
Sub heading - Teacher of the word.
the first sentence reference to. Christ saw the role of the Church as "teacher of the word" the narrator says "World"
marketing the mind
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Great info
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Seth Godin recommendation
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