The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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The Mom Test
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Narrated by:
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Rob Fitzpatrick
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By:
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Rob Fitzpatrick
About this listen
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
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Story4.5 out of 5 stars 1,043
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
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3 out of 5 stars
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Has one beautiful sentence
- By Robin Ruud on 07-05-17
By: John Ruhlin
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 437
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Performance4.5 out of 5 stars 342
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Story4.5 out of 5 stars 340
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 141
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Performance5 out of 5 stars 126
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Story4.5 out of 5 stars 126
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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5 out of 5 stars
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Solid
- By Phil Williams on 12-14-23
By: Rob Walling
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 13,999
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Performance4.5 out of 5 stars 11,613
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Story4.5 out of 5 stars 11,526
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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3 out of 5 stars
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Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 1,285
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Performance4.5 out of 5 stars 1,007
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Story4 out of 5 stars 1,002
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- By Rebecca Savage on 01-05-15
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 4,690
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Performance4.5 out of 5 stars 3,897
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Story4.5 out of 5 stars 3,862
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
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The Cafe on the Edge of the World
- A Story About the Meaning of Life
- By: John Strelecky
- Narrated by: John Strelecky
- Length: 2 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 827
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Performance4.5 out of 5 stars 721
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Story4.5 out of 5 stars 718
The nine-time bestseller of the year that has transformed the lives of millions around the world. Over five million copies sold. In a small café at a location so remote it stands in the middle of the middle of nowhere, John—a man in a hurry—is at a crossroads. Intent only on refueling before moving along on his road trip, he finds sustenance of an entirely different kind. In addition to the specials of the day, the café menu lists three questions all diners are encouraged to consider: Why are you here? Do you fear death? Are you fulfilled?
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5 out of 5 stars
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Wow
- By Brandy Pigeon on 07-17-21
By: John Strelecky
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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- By: Steve Blank, Bob Dorf
- Narrated by: Matthew Boston
- Length: 12 hrs and 59 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4.5 out of 5 stars 68
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Story4.5 out of 5 stars 68
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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2 out of 5 stars
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Nothing to learn from this book
- By Thomas D. Kehoe on 02-23-22
By: Steve Blank, and others
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Understanding Michael Porter
- The Essential Guide to Competition and Strategy
- By: Joan Magretta
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 650
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Performance4 out of 5 stars 548
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Story4.5 out of 5 stars 541
Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
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5 out of 5 stars
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Horrible and pompous narration
- By Amazon Customer on 08-28-13
By: Joan Magretta
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The Right It
- Why So Many Ideas Fail and How to Make Sure Yours Succeed
- By: Alberto Savoia
- Narrated by: Roger Wayne
- Length: 6 hrs and 25 mins
- Unabridged
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Overall5 out of 5 stars 189
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Performance5 out of 5 stars 158
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Story4.5 out of 5 stars 161
The law of market failure: Most new products will fail in the market, even if competently executed.
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5 out of 5 stars
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Great story and great audio narration
- By Eduards on 05-18-19
By: Alberto Savoia
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The Founder's Dilemmas
- By: Noam Wasserman
- Narrated by: Mark Mosely
- Length: 13 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 723
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Performance4.5 out of 5 stars 582
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Story4 out of 5 stars 574
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
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2 out of 5 stars
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Too much talk on the data
- By Stanley Tan on 10-02-14
By: Noam Wasserman
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Inspired (2nd Edition)
- How to Create Tech Products Customers Love
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 8 hrs and 46 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.
By: Marty Cagan
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 878
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Performance4.5 out of 5 stars 723
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Story4.5 out of 5 stars 722
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
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Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- By: Joshua Seiden
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 327
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Performance4.5 out of 5 stars 249
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Story4.5 out of 5 stars 248
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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5 out of 5 stars
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Quick, informative, and easy to understand
- By tatianna on 01-11-20
By: Joshua Seiden
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Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 6,867
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Performance4.5 out of 5 stars 5,072
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Story4.5 out of 5 stars 5,067
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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4 out of 5 stars
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Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
Best book on customer survey
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Great for entrepreneurs
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A good reminder on how to do user interviews right
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You through how to run customers interviews in a simple manner. Love it
Great book
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A must have for entrepreneurs
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great tools for ideas and selling in general
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so insightful
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great points about asking proper questions
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Great
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Very clear and to the point
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