Showing results by narrator "Walter Dixon" in All Categories

Interesting anecdotes and engaging tales make science fun, meaningful, and accessible. Separating sense from nonsense and fact from myth, these essays cover everything from the ups of helium to the downs of drain cleaners and provide answers to numerous mysteries, such as why bug juice is used to color ice cream and how spies used secret inks. Mercury in teeth, arsenic in water, lead in the environment, and aspartame in food are discussed.

Most of the information available on cloud computing is either highly technical, with details that are irrelevant to nontechnologists, or pure marketing hype, in which the cloud is simply a selling point. This book, however, explains the cloud from the user's viewpoint - the business user's in particular. Nayan Ruparelia explains what the cloud is, when to use it (and when not to), how to select a cloud service, how to integrate it with other technologies, and what the best practices are for using cloud computing.

Who was Muhammad? What do we know historically, and does that differ from how he is seen by his followers and venerated today? Memories of Muhammad presents Muhammad as a lens through which to view both the genesis of Islamic religion and the grand sweep of Islamic history - right up to the hot button issues of the day, such as the spread of Islam, holy wars, the status of women, the significance of Jerusalem, and current tensions with Jews, Hindus, and Christians.

Using numerous examples, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

Even a strong leader can flounder without an effective strategy, and the most powerful strategy can fail without the right leader. Only those who master and integrate both skills can effectively navigate the challenges that lay ahead for today's organizations. The Strategic Leader's Roadmap, by Wharton management professors Harbir Singh and Michael Useem, offers a six-point checklist for leading strategically that will help managers strengthen their capacity to develop strategy and to lead its execution.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

Populists on both sides of the political aisle routinely announce that the American Dream is dead. According to them, the game has been rigged by elites, workers can't get ahead, wages have been stagnant for decades, and the middle class is dying. Michael R. Strain, director of economic policy studies at the American Enterprise Institute, disputes this rhetoric as both wrong and dangerous. In this succinctly argued volume, he shows that, on measures of economic opportunity and quality of life, there has never been a better time to be alive in America.

In February 1943, a group of journalists - including a young wire service correspondent named Walter Cronkite and cub reporter Andy Rooney - clamored to fly along on a bombing raid over Nazi Germany. Seven of the 64 bombers that attacked a U-boat base that day never made it back to England. A fellow survivor, Homer Bigart of the New York Herald Tribune, asked Cronkite if he’d thought through a lede. "I think I’m going to say," mused Cronkite, “that I’ve just returned from an assignment to hell."

Love for the Land explores the power and potential of people-place relationships. Through clear and compelling prose, it elevates the virtues of imagination, affection, and fidelity—concepts promoted by farmer-writer Wendell Berry—and shows how they motivate small- and mid-scale farmers to care for the land, even in the face of adversity. Paying particular attention to farmland loss from suburban sprawl, rampant agricultural consolidation, and, for farmers of color, racial injustice, Brooks Lamb reckons with the harsh realities that these farmers face.

Coinage - it is one of the most successful and consistent technologies ever invented. Nothing else we still use in everyday life has a history quite like it. Look around at all the things that would bewilder a Greek, Roman, or Renaissance ancestor; then, dig into your purse or pocket for that one artifact that they would immediately recognize. Historian Frank L. Holt takes us on a journey through the history of numismatics, the study of coins - one of the oldest and most important contributions to the arts and humanities.

Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad.

NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this audiobook addresses the innovation priorities of companies that live in the real world of limits. They want fast, frugal, and high-impact innovations.

With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?

In this thought-provoking and empowering audiobook, cultural writer Roman Krznaric unpacks the history, philosophy, and modern-day applications of seizing the day and delivers a rousing call to action for anyone who wants to improve their lives - or our world. Carpe Diem is a far-ranging audiobook, drawing on everything from the neuropsychology of regret to the anthropology of play, from medieval carnival rites to religious conceptions of the afterlife and early Japanese cinema.

In Take Control of Your Anxiety--an easy-to-read self-help book for the layperson--Drs. Cortman, Shinitzky, and O'Connor present the current understanding of anxiety: its genesis in the brain, its functions and contributions to human survival and growth, and its progression to pathology. Each of the five major anxiety disorders is featured in a chapter that explores its etiology, practical steps, and exercises for successful resolution and real-life case studies of patients who have overcome the disorder.

Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.