The Sandler Rules
49 Timeless Selling Principles…and How to Apply Them
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The Sandler Rules
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Narrated by:
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David Mattson
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By:
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David Mattson
About this listen
From the Wall Street Journal best-seller.
All prospects lie, all the time. Never ask for the order. Get an IOU for everything you do. Don't spill your candy in the lobby.
Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift - perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled 49 unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
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-
Overall4.5 out of 5 stars 57
-
Performance4 out of 5 stars 51
-
Story4 out of 5 stars 49
Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
-
5 out of 5 stars
-
Great Sales book!!!
- By NN on 02-27-17
-
The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 74
-
Performance4.5 out of 5 stars 48
-
Story4.5 out of 5 stars 48
Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
-
5 out of 5 stars
-
Distilled value.
- By Steve on 09-15-17
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 220
-
Performance4 out of 5 stars 175
-
Story4 out of 5 stars 172
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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3 out of 5 stars
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
-
Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 76
-
Performance4 out of 5 stars 66
-
Story4 out of 5 stars 66
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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5 out of 5 stars
-
Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
-
High Trust Selling
- Make More Money in Less Time with Less Stress
- By: Todd Duncan
- Narrated by: Todd Duncan
- Length: 3 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 379
-
Performance4.5 out of 5 stars 218
-
Story4.5 out of 5 stars 215
A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
-
5 out of 5 stars
-
The Core Foundation For Sales Success
- By Joe on 01-28-05
By: Todd Duncan
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 375
-
Performance4.5 out of 5 stars 320
-
Story4.5 out of 5 stars 316
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
-
Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 321
-
Performance4.5 out of 5 stars 271
-
Story4.5 out of 5 stars 266
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
-
5 out of 5 stars
-
Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
-
The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 271
-
Performance4.5 out of 5 stars 223
-
Story4.5 out of 5 stars 221
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
-
5 out of 5 stars
-
First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
-
How Did That Happen?
- Holding People Accountable for Results the Positive, Principled Way
- By: Roger Connors, Tom Smith
- Narrated by: Lloyd James
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 98
-
Performance4 out of 5 stars 62
-
Story4.5 out of 5 stars 62
Drawing on case studies, many from client companies, the authors show how to establish clear expectations and manage the unmet expectations that inevitably occur. And they offer a positive, principled way that engages hearts and minds. This book can help people at every level---from senior executives to front-line workers---enjoy greater productivity, profitability, and job satisfaction.
-
1 out of 5 stars
-
HELP - How Can I Get The Lost Hours Back ?
- By Mike on 09-23-09
By: Roger Connors, and others
-
Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,161
-
Performance5 out of 5 stars 944
-
Story4.5 out of 5 stars 934
For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
-
5 out of 5 stars
-
Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
By: Jim Camp
-
Power Listening
- Mastering the Most Critical Business Skill of All
- By: Bernard T Ferrari
- Narrated by: Sean Pratt
- Length: 5 hrs and 36 mins
- Unabridged
-
Overall4 out of 5 stars 88
-
Performance4 out of 5 stars 73
-
Story4 out of 5 stars 71
Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
-
5 out of 5 stars
-
Better listening made easy
- By Alejandro A. on 09-07-12
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
The Pocket Small Business Owner’s Guide to Negotiating
- By: Richard Weisgrau
- Narrated by: Brian Troxell
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 45
-
Performance4.5 out of 5 stars 39
-
Story4.5 out of 5 stars 39
Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more.
-
4 out of 5 stars
-
Great book
- By Rashay Austin on 12-18-22
By: Richard Weisgrau
-
How to Master the Art of Selling Financial Services
- By: Tom Hopkins
- Narrated by: Tom Hopkins
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 320
-
Performance5 out of 5 stars 276
-
Story5 out of 5 stars 274
Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
-
3 out of 5 stars
-
better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
-
Authenticity: The Head, Heart, and Soul of Selling
- By: Ron Willingham
- Narrated by: Ron Willingham
- Length: 7 hrs and 16 mins
- Abridged
-
Overall4.5 out of 5 stars 23
-
Performance4.5 out of 5 stars 21
-
Story5 out of 5 stars 20
Emotional factors are powerful contributors to sales success. In this audiobook, you will go beyond the what to the how and why, and learn whole-being selling - selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide.
By: Ron Willingham
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Story5 out of 5 stars 291
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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5 out of 5 stars
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Forget everything you know about sales
- By Navo on 10-31-20
By: Mike Weinberg
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Failing Forward
- Turning Mistakes into Stepping Stones for Success
- By: John C. Maxwell
- Narrated by: Henry O. Arnold, John C. Maxwell
- Length: 6 hrs and 5 mins
- Unabridged
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Overall5 out of 5 stars 765
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Performance5 out of 5 stars 638
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Story5 out of 5 stars 633
The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure - and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people fail and shows how to master fear instead of being mastered by it. Listeners will discover that positive benefits can accompany negative experiences - if you have the right attitude.
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5 out of 5 stars
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Failing Upward
- By Derrick B. on 03-27-20
By: John C. Maxwell
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 3,624
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Performance4.5 out of 5 stars 3,002
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Story4.5 out of 5 stars 2,965
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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5 out of 5 stars
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multiple sound defects, sounds like in barrel
- By DAVID on 03-09-14
By: Brian Tracy
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
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Overall5 out of 5 stars 1,109
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Performance5 out of 5 stars 937
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Story4.5 out of 5 stars 929
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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4 out of 5 stars
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
What listeners say about The Sandler Rules
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 05-01-19
Great for Beginning Sales People
This book is great at introducing effective sales principles even to a beginner. It even asks review questions which allows the listener to gage and review their comprehension. This is a book that I will probably wear out again and again and again... at least until I can quote the chapters verbatim or successfully retire from sales. Looking forward to reading additional Sandler books in the future! This is definitely a must buy for any beginner or seasoned professional!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gospelcoach
- 12-17-18
Right on time!!!
This book is a must have for any sales professional no matter where you in in your career. If you do (commit to) what is written, I confident success will find you.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- SKL
- 08-18-24
excellent, brief and concise
very traditional advice, does not try to upsell you into their expensive training program but gives you a good place to start in your own. if you've heard of them, start here
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Overall5 out of 5 stars
- Paul
- 07-22-18
New to Sales and my first sales book
I purchased a franchise and find myself now wearing a salesman's hat. I have been and IT professional with an engineering degree and Master's in business for decades. If you are new to sales this is an excellent first book to start your sales career. I've been selling for Just 2 months and after reading the book found myself making quite a few errors. It's human nature. So I recommend this book for anyone new to the sales process or maybe someone who never had formalized sales training.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Antonio Boyd
- 04-21-24
Easy to understand and follow.
I am enjoying the reinforcement! being objective in all we do. They are truly great life tips! "Be a great salesperson
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sean G
- 01-18-22
Great selling advice
Timeless wisdom. Practical and modern approach to sales. I like how it is broken down into so many sections, makes this audio great for during lunch when I need a quick refresher on a couple rules.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris Johnson
- 01-09-20
Amazing Sales Training
I am a sales trainer, so I've read a lot of these sales books. This one stood out in a number of ways:
It is clear and thorough in it is explanations looking at each principle from different perspectives.
It also changes voices to keep your attention and help clarify each rule for you.
It also gets to the core issues most sales people struggle with and provides clear examples.
Overall: Amazing!!
I recommend this book and will likely listen to this again.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anissa
- 05-11-19
49 ways to make you a better salesperson!
I have listened to this audio book 4 times now and it gets better everytime!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andrew
- 05-22-19
Useful!
Great book and I loved how it was structured. If you're in a sales career or related field, you should pick this one up.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Luis Urena
- 01-10-20
Great read
This was a great read. I recommend to any sales person out there. You can al
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