New Sales. Simplified.
The Essential Handbook for Prospecting and New Business Development
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Narrated by:
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Mike Weinberg
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By:
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Mike Weinberg
About this listen
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.
With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
In New Sales. Simplified., you will learn how to:
- Identify a strategic list of genuine prospects
- Draft a compelling, customer focused “sales story”
- Perfect the proactive telephone call to get face to face with more prospects
- Use email, voicemail, and social media to your advantage
- Prepare for and structure a winning sales call
- Make time in your calendar for business development activities
New Sales. Simplified. is about overcoming and even preventing buyers’ anti-salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.
Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.
©2012 Mike Weinberg (P)2020 AMACOMListeners also enjoyed...
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painful listen
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1 out of 5 stars
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5 out of 5 stars
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Overall5 out of 5 stars 147
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Performance5 out of 5 stars 130
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5 out of 5 stars
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Great Read!
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Overall4 out of 5 stars 220
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3 out of 5 stars
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Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
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5 out of 5 stars
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very informative... helps so much
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Overall5 out of 5 stars 20,994
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Performance5 out of 5 stars 19,477
-
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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Great content littered with filthy language
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The Little Red Book of Selling
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Overall4.5 out of 5 stars 1,526
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Performance4.5 out of 5 stars 1,231
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Story4.5 out of 5 stars 1,216
Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
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1 out of 5 stars
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Questionable Advice
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Critic reviews
"'New Sales. Simplified. is truly priceless. This is a book you don't read once; it's one you read with a highlighter and pad, taking notes on each topic. After you've read it and marked it up, you'll find yourself coming back time and time again for more ideas to help you grow your sales." (Mark Hunter, The Sales Hunter, author of High-Profit Selling)
"Mike Weinberg's coaching and the approach presented in New Sales. Simplified. have been game-changers for our firm. Our revamped sales story is getting us in front of significantly more Fortune 500 prospects, and Mike's method for conducting sales calls has changed the entire dynamic of the sales dance and helped shorten our sales cycle." (Thomas H. Lawrence, CEO, Smartlight Subrogation)
"Everyone in sales is responsible for new business development. Period. End of story. But as Mike Weinberg so clearly puts it, 'No one ever defaults to prospecting.' If you constantly struggle to generate new business, you owe it yourself to read New Sales. Simplified. You will learn everything you need to do to stand out from the competition, get more appointments, and close more deals. Oh, and you will have more fun doing it!' (Kelley Robertson, CEO, The Robertson Training Group, and author of Stop, Ask and Listen and The Secrets of Power Selling)
People who viewed this also viewed...
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Overall5 out of 5 stars 1,807
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4 out of 5 stars
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5 out of 5 stars
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Performance4.5 out of 5 stars 513
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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5 out of 5 stars
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Great read
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The Lost Art of Closing
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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- The Straight Truth About Getting Exceptional Results from Your Sales Team
- By: Mike Weinberg
- Narrated by: L. J. Ganser
- Length: 6 hrs and 57 mins
- Unabridged
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Overall5 out of 5 stars 1,807
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Performance4.5 out of 5 stars 1,562
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Story4.5 out of 5 stars 1,555
Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.
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4 out of 5 stars
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Results over Activity? Results win
- By Amazon Customer on 04-01-16
By: Mike Weinberg
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The First-Time Manager: Sales
- First-Time Manager Series
- By: Mike Weinberg
- Narrated by: Mike Weinberg
- Length: 5 hrs and 51 mins
- Unabridged
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Overall5 out of 5 stars 42
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Performance5 out of 5 stars 36
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Story5 out of 5 stars 36
As a top-performing sales professional, you know how to own your calendar, focus your energy, create opportunities, navigate the sales process, negotiate, and close deals. Yet, if you are like most new sales managers, there is still so much you don’t know and that can trip you up if you aren’t careful. Luckily, Mike Weinberg knows the pitfalls to avoid and mindset changes needed to successfully make the leap. This powerful new resource contains candid guidance on how to master your expanded responsibilities like a pro.
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5 out of 5 stars
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So much wisdom in one book!
- By Adam Allen on 09-11-23
By: Mike Weinberg
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- By: Jeb Blount, Mike Weinberg - foreword
- Narrated by: Jeb Blount, Jeremy Arthur
- Length: 8 hrs and 21 mins
- Unabridged
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Overall5 out of 5 stars 226
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Performance5 out of 5 stars 200
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Story4.5 out of 5 stars 200
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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5 out of 5 stars
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One of the best books on Sales!
- By Kathleen Fitzpatrick on 09-04-23
By: Jeb Blount, and others
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 600
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Performance4.5 out of 5 stars 513
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Story4.5 out of 5 stars 505
Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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5 out of 5 stars
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Great read
- By Helpful Review on 10-12-17
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 319
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Performance4.5 out of 5 stars 276
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Story4.5 out of 5 stars 275
Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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4 out of 5 stars
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gems buried in fluff
- By Andrey Norin on 04-13-18
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 387
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Performance4.5 out of 5 stars 331
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Story4.5 out of 5 stars 327
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Get the Meeting!
- An Illustrative Contact Marketing Playbook
- By: Stu Heinecke
- Narrated by: Jonathan Yen
- Length: 10 hrs and 16 mins
- Unabridged
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Overall4.5 out of 5 stars 6
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Performance4.5 out of 5 stars 5
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Story4.5 out of 5 stars 5
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.
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2 out of 5 stars
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Useless if you haven’t read the 1st book
- By Mickman8 on 10-14-20
By: Stu Heinecke
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SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 249
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Performance4.5 out of 5 stars 208
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Story4.5 out of 5 stars 207
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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5 out of 5 stars
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Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
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The Sales Development Playbook
- Build Repeatable Pipeline and Accelerate Growth with Inside Sales
- By: Trish Bertuzzi
- Narrated by: Gary Tiedemann
- Length: 5 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 263
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Performance4.5 out of 5 stars 226
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Story4.5 out of 5 stars 227
This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.
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5 out of 5 stars
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Amazing tips for new SDR Managers and Sales Exec
- By Amazon Customer on 12-21-18
By: Trish Bertuzzi
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Sales Truth
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- By: Mike Weinberg, Anthony Iannarino - foreword
- Narrated by: Mark Smeby, Gabe Wicks - foreword
- Length: 6 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 293
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Performance4.5 out of 5 stars 257
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Story4.5 out of 5 stars 256
Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.
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2 out of 5 stars
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Not much content
- By Jesse on 09-17-19
By: Mike Weinberg, and others
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Eat Their Lunch
- Winning Customers Away from Your Competition
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 271
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Performance4 out of 5 stars 238
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Story4.5 out of 5 stars 238
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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1 out of 5 stars
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painful listen
- By Amazon Customer on 11-17-18
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Predictable Prospecting
- How to Radically Increase Your B2B Sales Pipeline
- By: Marylou Tyler, Jeremey Donovan
- Narrated by: Todd Belcher
- Length: 4 hrs and 37 mins
- Unabridged
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Overall3.5 out of 5 stars 13
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Performance3.5 out of 5 stars 10
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Story3.5 out of 5 stars 10
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a “sales bible” (Inc.).
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1 out of 5 stars
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I want my time back
- By Dmitriy on 10-07-24
By: Marylou Tyler, and others
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
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Overall5 out of 5 stars 1,141
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Performance5 out of 5 stars 967
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Story4.5 out of 5 stars 959
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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4 out of 5 stars
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- By: Art Sobczak
- Narrated by: Art Sobczak
- Length: 9 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 81
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Performance4.5 out of 5 stars 64
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Story4.5 out of 5 stars 64
In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.
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5 out of 5 stars
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best book you can buy if you're in Sales
- By Memić on 09-03-20
By: Art Sobczak
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 1,068
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Performance4.5 out of 5 stars 816
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Story4.5 out of 5 stars 807
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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3 out of 5 stars
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Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
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The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 2,316
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Performance4.5 out of 5 stars 1,726
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Story4.5 out of 5 stars 1,704
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
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1 out of 5 stars
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Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
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The Little Red Book of Selling
- 12.5 Principles of Sales Greatness
- By: Jeffrey Gitomer
- Narrated by: uncredited
- Length: 4 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 1,526
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Performance4.5 out of 5 stars 1,231
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Story4.5 out of 5 stars 1,216
Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
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1 out of 5 stars
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Questionable Advice
- By Fernando on 10-16-09
By: Jeffrey Gitomer
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Cold Calling Sucks (and That's Why It Works)
- A Step-by-Step Guide to Calling Strangers in Sales
- By: Armand Farrokh, Nick Cegelski
- Narrated by: Armand Farrokh, Nick Cegelski
- Length: 4 hrs and 9 mins
- Unabridged
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Overall5 out of 5 stars 95
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Performance5 out of 5 stars 88
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Story5 out of 5 stars 88
Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.
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4 out of 5 stars
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Do not start this book! Until you do this first…
- By Jarvis I. Marlow on 09-24-24
By: Armand Farrokh, and others
What listeners say about New Sales. Simplified.
Highly rated for:
Reviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Navo
- 10-31-20
Forget everything you know about sales
Humble yourself and think of this book as a solution to your method of sales
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6 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- MK
- 05-30-23
Amazing resource for sales!
This book is on a whole other level when it comes to sales. The author thinks outside of the box, which is what is needed in today’s sale’s culture. I can’t wait to implement the knowledge from this book!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- szwierzy
- 03-22-25
Every professional salesperson will find this worthwhile
30 year veteran and pretty successful, but I anticipate my own performance will kick up another level after taking the concepts in the book and applying them. Thank you Mike for teaching me things I didn’t know and reminding me of things I forgot.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ta Lazarow
- 12-09-22
Timeless Wisdom for Every Salesperson (and their leaders)
Mike does a masterful job of breaking down the tools, techniques, and necessary elements of nearly any sales process. He provides numerous real world examples along with immediate, simple actionable insights anyone can begin to deploy to connect more frequently with prospects and dramatically improve results. You’ll likely consume it more than once and return to certain chapters for refreshers when your world starts to get noisy. A true classic and Mike is correct to promote it as such.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mike Shannon
- 08-15-23
Solid sales advice
As a sales trainer, I am speaking about the concepts Mike covers on a daily basis. I found his book very comprehensive and based on what I believe to be the truths of selling.
This is a great resource for someone selling today, not only ten years ago.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alex Yash
- 09-10-23
Best book about B2B sales process
I wish I had read this book when I started my sales career. Unfortunately, most business courses are focused on marketing and general management, few describe a sales process and explain it.
Mike explains a full sales process and its most critical stages. I can recommend this book for both rookie sales representatives and seasoned sales managers.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 04-09-25
Time well spent
A book as good for the C-Suite as for those in the trenches, Mike Weinberg does a masterful job laying bear the inconvenient truths about how to actually drive net new business performance charts up, and to the right.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 06-22-22
Recommedable
super practical and different from other sales approaches,and the difference surely cuts it .
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Hello!
- 02-01-23
Must listen for a Sale Executive
I love this Mike Weinberg has incredible insight. He gives great examples to all lessons.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 06-26-24
Great book of selling.
If you are looking for getting back to sales basics. This is the book for you.
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