Showing results by author "Robert Villegas" in All Categories

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

This fictional work assumes that Adolf Hitler did not commit suicide in his Berlin bunker toward the end of World War II, but instead, was able to survive and escape to South America. This work presents the author’s reflection of the meaning of Nazism and fascism and attempts to extract that meaning from Hitler’s life and final words.

Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask. In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel ...

This book is designed to assist the Call Center Supervisor in upgrading the skills of his Call Center Representatives. Call Center Representatives are important because they are the only point of contact you’re your customers. They must know the company’s quality assurance standards and be able to represent the company well. They often make the difference between a customer with a problem resolved and a customer who will not come back. Giving proper answers, having the proper attitude and tone of voice are, therefore, of utmost importance for the company. This booklet will take the ...

This book is a follow up to the book I wrote entitled “How Pragmatism Destroyed a World”. In this earlier book, I proposed that the philosophy of pragmatism is the major problem causing confusion and doubt in our society. Everywhere we look, as we watch events, we see people intent on creating that confusion in order to “gaslight” people into accepting their rule. Various myths are being stoked and repeated to give people the impression there are “problems” that must be dealt with. The truth is that pragmatism is a gimmick and a deception.

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

The materials in this document are intended for counselors who are seeking new tools and a new understanding of addiction without the almost obligatory religious perspective. In fact, this new perspective is secular – without religion – and provides some interesting insights for counselors dealing with patients who need that understanding. This document is the counselor’s companion document to the Patient version of this story entitle “The World’s First Drunk”. It contains a quiz for the patient and some talking points for group and individual discussion with the patient. The ...

This book could be viewed as a companion work to my earlier book, “What Harvard and Princeton Don’t Want You to Know” which is an examination into the flawed premises of philosophers such as David Hume and Immanuel Kant who are most influential on the ideas of modern society including John Dewey and the pragmatists who run society. My goal for both works is to examine the proposition that our society is falling into an abyss of ignorance, man-made divisions, and social conflicts because (primarily) of Hume and Kant. This descent is sending us into a cruel form of nihilism that will ...

My goal in this book is to explore the impact of nihilism in society. As I mentioned above, nihilism is the desire to destroy values, and through this process, to destroy civilization. This is no small matter because nihilism seeks to impact all lives currently benefiting from advanced civilization. Nihilism centers around one concept: the desire to destroy human valuing. Today, nihilists are out in force. They own the media, entertainment, politics, education, publication and the Internet. There are virtually no voices against them and those few who fight them are locked out. Twitter "...

There are two reasons why someone might pick this book to read.First, you might think the title implies a view about how selfishness harms modern society. By this view, you might want to learn how man’s acquisitive nature causes him to devastate the lives of others. You may want to know about pride, greed and profit-seeking in order to convince yourself that the problems in our world are due to selfish actions.Or secondly, you might want to investigate the conflicting views about man’s nature as a being of action. You may seek to learn about what is wrong with the world and learn how ...

This stage play is about the struggle of the main character, Ricard, who has recently been arrested for driving under the influence (DUI) of alcohol. The play chronicles his personal struggle to deal with how he became an alcoholic and how to repair his life. It focuses on his values, how to identify their role in his life, and how he can shed alcohol as a value. As he begins to understand what is important in his life, he begins the trek from his distorted value structure to what is important in life.

The goal of my writing is to warn people about the dangers of bad ideology. I have, for many years, known that the consequences of creeping altruism were poverty and moral decline. I learned this by observing the cynical goal of power of modern philosophers, religious leaders, and their philosophical offshoots. The enemies of man include both the left and the right.

Amerigo was born in a time of desperation and dystopia. He was the only man with the vision of a great future. Many repaired to his cause while others swore to destroy him. They wanted his life, his mind and everything he loved. He swore that no matter what they did, he would win the struggle for freedom and a new future.

Every individual has a yearning to know that he is both free and good. This yearning comes to him from early youth, and he hopes that he eventually develops the intellectual tools to help him distinguish between his nature and the demands of society. The key to freedom is the ability to act without restriction and, especially, without guilt. But what happens when you are confronted with the demands of people who have no good intentions? What if those intentions conflict with your principles and your peace of mind? It is at this point when you cry a soft cry, when you realize that you are ...

One of the most important goals for any person is to establish intellectual independence. Intellectual independence is the road to “life” independence, which is the ability to earn your own way without help from others. Typically, this goal is a characteristic of the American individualist compared to his European cousins who can barely conceive of such a “predatory” mindset. Needless to say, it is also the opposite of the collectivist mindset that is becoming more common on the scene in America. This book teaches self-reliance and respect for the self as opposed to dependence and ...

This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment". It is also based upon a course that he taught for an organization managing Indiana Parks and Recreation facilities. It is, in a sense, a condensation of information from the book geared toward organizations that would like to earn revenues on their facilities through corporate sponsorship.

Addiction is only possible to a person who is in denial of his own problems and who needs an “excuse” for escaping from his anxiety. It is a self-deception that exacerbates an individual’s problems by offering short-term pleasure as a solution for long-term anxiety. Yet, without self-deception, addiction would not be possible. You can go through scientific study after scientific study and none of them deal with the fact that any consumption item or activity that produces pleasure (but not nourishment) requires an excuse (or an argument) for its intake. In truth, most people eat way ...

Today, our culture is inundated with collectivism, the idea that man belongs to the group and must obey the group’s moral pronouncements. We are told we belong to the family, the community, the church, the race, the ethnic group, etc. We are told that only the collective is important and that sacrifice to the group is the only moral act. This book seeks a different perspective. It holds that the individual is supremely important and an end in him or herself, not to be used by collectivist leaders for the sake of "common" goals. This book is “succinctly written and conveys complex ...

A logical fallacy, on the other hand, is a faulty thought process that violates a rule of proper thinking. A rule of proper thinking is a rule defined by logicians through discovery of logical truths and how to frame good arguments. Correct arguments are defined as proper generalized expressions that define logical truths or knowledge. With a logical fallacy, either the contrary or the contradictory of the logical argument is said to be true. In effect, a rule of logical reasoning addresses all of the common modes of valid argument while the faulty argument contradicts them. This book ...

If your sport team, charitable organization or entertainment company relies on sponsorship dollars, your sponsorship proposal must make the best business case for your marketing value. This book provides the basic guidelines that will help you produce a winning sponsorship proposal. These guidelines focus on the key concepts that will sell potential sponsors on the value of being your marketing partner. You will earn more sponsorship dollars and provide more value to sponsors.