Showing results by narrator "Walter Dixon" in All Categories

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles.

When the economy's difficult and jobs aren't secure, people tend to focus on the short term...on survival. But what they don't grasp is how their current position could be a springboard to their next position - or even the one after that. Caught between a fear of failure and a desire for instant success, they limit the risks they take, unwittingly limiting their opportunities. As much as they want to get ahead, they simply can't see how to get there. Trajectory is the answer.

Marc Freedman, hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life”, makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are: an entirely new stage of life, which he dubs the encore years. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.

Not only can gun rights and rules coexist, but they have throughout American history. Guns Across America reveals the long-hidden truth: that gun regulations are in fact as American as apple pie.

Members of the 'Old Coast-Guard' are sent to put down pirates in the Straits of Malacca. A young boy, named Tempest, finds himself often criticized for being a coward by the crew, but he proves his mates wrong during the thick of battle. Tempest allows the crew to defeat the pirates in the Red Stockade due to his bravery and willingness to sacrifice.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Until the early 1870s, very little was known about the creatures lurking in the depths of our oceans. The first systematic investigation into life in our oceans was made during the circumnavigation of the HMS Challenger. Scientists credit this voyage as the beginning of modern oceanography. In this book, Graham Bell takes listeners through the voyage station by station, following the progress of the expedition and introducing some of the new and strange animals that were hauled up from the depths of the ocean and seen by human eyes for the first time.

Two high-powered consultants give executives the frameworks they need to solve one of today's most pressing challenges: how to achieve maximum revenue growth while adding as little complexity as possible to your business. Growth in the Age of Complexity is a high-level guide that offers six main strategies for growth and profits.

Moving beyond mere tolerance, us-versus-them is the costly mind-set in which organizations, communities, and whole nations too often find themselves trapped. In fact, recognizing difference as a positive force can bring astonishing value to even the most diverse organizations. In Us Plus Them, leadership scholar Todd Pittinsky introduces a groundbreaking new science of diversity.

For many organizations, the word strategy conjures up endless ideas, concepts, and tools - while the intent is correct, the awful reality is most companies do not have a simple, common definition of strategy or a simple approach to make the big decisions. Too many PowerPoints, not enough one pagers that can be put into practice. The lack of a common approach to strategy frustrates executives, creates conflict where there is none, fast-tracks dubious alternatives, lengthens decision-making, and hampers the quality of the decisions that finally emerge.

In Sport Matters: Leadership, Power, and the Quest for Respect in Sports, Shropshire examines the need for diversity, inclusion, respect, and equality in sports, focusing on the need for leadership to embrace and deliver these principles in a real and tangible way within the sports industry. He also introduces the sports power matrix, a framework for understanding power within the sports industry.

Disruption creates 10 times the opportunity to advance your organization and your career, according to former CEO and author Peter J. Boni. In All Hands on Deck: Navigating Your Team Through Crisis, Getting Your Organization Unstuck, and Emerging Victorious, Boni shows any leader or aspiring leader exactly what to do. Following his advice, recognition and rewards come quickly.

The Social Leader structures a new approach to leadership and provides tools for leaders to understand themselves in this new era of connectedness and community. Authors Frank Guglielmo and Sudhanshu Palshule describe and explain the five new imperatives of leadership, the Tenets of Social Leadership, illustrating ways for leaders and would-be leaders to reimagine their personal narratives and their leadership capabilities.

For more than 30 years, Hank Cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than 30 years, he watched as corporate profits - and America's waistlines - ballooned: fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the-scenes look at the business of food.

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically…or by the seat of their pants. In this groundbreaking audiobook on sales creativity, listeners will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking.

In his latest book, Walter Doyle Staples invites his listeners to experience life as fully aware, fully conscious, and fully functioning individuals. Dr. Staples presents powerful and life-changing ideas and concepts on how to transcend our ego-based state of consciousness to achieve deep peace, profound love, and infinite joy.

One of the most difficult things to do as a manager is spotting raw talent and then devoting the time and energy to shape and mold that employee toward achieving growth and excellence. The Everything Coaching and Mentoring Book guides managers and aspiring managers through implementing a successful coaching and mentoring program both in the workplace and in life.

Government, industry, and the medical profession, however, have a mixed record when it comes to framing policies and generating knowledge to address drug use and misuse. In Strange Trips, Lucas Richert investigates the myths, meanings, and boundaries of recreational drugs, palliative care drugs, and pharmaceuticals as well as struggles over product innovation, consumer protection, and freedom of choice in the medical marketplace.

Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company’s database, providing them the reports they needed in one-third the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure. Benevolent hackers are saving business from itself. It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures.