The Agent's Edge
Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate
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The Agent's Edge
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Narrated by:
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Jordan Cohen
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Eric Simon
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Matt Lionetti
About this listen
Read by the author with an audiobook-exclusive interview with Broke Agent Media’s Eric Simon and Matt Lionetti!
For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels.
Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales. Whether you’ve been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you.
In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan’s lessons apply to real estate agents of all levels and all companies and work in any market. Topics covered include:
- How to Win Every Listing Interview
- Marketing Yourself and Your Listings to Succeed
- Tapping into the Power of Social Media (featuring Broke Agent Media’s Eric Simon and Matt Lionetti)
- Strategically Putting the “Agent” in Real Estate Agent
- Turning Tired Old Techniques into Cutting Edge Strategies That Work
- The Big Pay-off That Makes Real Estate More than a Great Career
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Real estate is a powerful way to build wealth and achieve financial freedom, but the investment options can be overwhelming. Should you flip houses or buy rental properties? Should you buy locally or invest out-of-state? In the wide world of real estate, it can be difficult to identify which strategy best supports your individual vision. There is no one-size-fits-all portfolio, and ongoing uncertainty can result in analysis paralysis, investing burnout, or losing sight of your values altogether.
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3 out of 5 stars
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1 out of 5 stars
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Exactly What to Say: For Real Estate Agents
- By: Chris Smith, Jimmy Mackin, Phil M Jones
- Narrated by: Phil Jones, Chris Smith, Jimmy Mackin
- Length: 2 hrs and 14 mins
- Unabridged
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Overall5 out of 5 stars 886
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Performance5 out of 5 stars 725
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Story5 out of 5 stars 719
In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.
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5 out of 5 stars
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excellent read for Realtors
- By phoebe on 11-17-19
By: Chris Smith, and others
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Start with Strategy
- Craft Your Personal Real Estate Portfolio for Lasting Financial Freedom
- By: Dave Meyer
- Narrated by: Lyle Blaker
- Length: 13 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 10
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Performance4 out of 5 stars 9
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Story4.5 out of 5 stars 9
Real estate is a powerful way to build wealth and achieve financial freedom, but the investment options can be overwhelming. Should you flip houses or buy rental properties? Should you buy locally or invest out-of-state? In the wide world of real estate, it can be difficult to identify which strategy best supports your individual vision. There is no one-size-fits-all portfolio, and ongoing uncertainty can result in analysis paralysis, investing burnout, or losing sight of your values altogether.
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3 out of 5 stars
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Excellent book, issues with audio book
- By Tanner Davies on 02-23-24
By: Dave Meyer
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Loopholes of Real Estate, 4th Edition
- Secrets of Successful Real Estate Investing
- By: Garrett Sutton Esq., Robert T. Kiyosaki - foreword
- Narrated by: Garrett Sutton Esq.
- Length: 10 hrs and 9 mins
- Unabridged
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Overall5 out of 5 stars 84
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Performance5 out of 5 stars 75
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Story5 out of 5 stars 75
Loopholes of Real Estate is for the first-time, as well as seasoned, investors. It reveals the legal and tax strategies used by the rich for generations to acquire and benefit from real estate investments. The audiobook clearly identifies how these loopholes can be used together to maximize your income and protect your investments. Written in easy to understand language, this audiobook demystifies the legal and tax aspect of investing with easy-to-follow, real-life examples.
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1 out of 5 stars
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not consistent with actual book
- By Anonymous User on 07-08-22
By: Garrett Sutton Esq., and others
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SHIFT
- How Top Real Estate Agents Tackle Tough Times
- By: Gary Keller, Dave Jenks, Jay Papasan
- Narrated by: Cliff Haby
- Length: 8 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 894
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Performance4.5 out of 5 stars 715
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Story4.5 out of 5 stars 718
Markets shift and so can you. Sometimes you'll shift in response to a falling market and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear - shift!
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2 out of 5 stars
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Shaft-ed
- By JC on 03-18-11
By: Gary Keller, and others
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Fundamentals of Project Management, Sixth Edition
- By: Joseph Heagney
- Narrated by: Mark Smeby
- Length: 5 hrs and 59 mins
- Unabridged
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Overall4 out of 5 stars 3
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Performance4 out of 5 stars 2
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Story3.5 out of 5 stars 2
For close to three decades, Fundamentals of Project Management has helped managers tackle the complexities of the job. Succinct and easy to digest, this handbook simplifies concepts, answers questions, and helps tame the chaos that can erupt as projects move from planning to completion. The Sixth Edition of this trusted bestseller offers the practical guidelines and tools project managers have come to expect, along with new information explaining changes to the PMBOK® Guide, 7th Edition.
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4 out of 5 stars
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Good resource for project practical applications
- By SamEli on 09-27-23
By: Joseph Heagney
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Power Negotiating for Sales People
- By: Roger Dawson
- Narrated by: Roger Dawson
- Length: 6 hrs and 36 mins
- Original Recording
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Overall4.5 out of 5 stars 167
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Performance4.5 out of 5 stars 140
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Story4.5 out of 5 stars 138
Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
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5 out of 5 stars
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very informative... helps so much
- By Kristian B. on 04-17-16
By: Roger Dawson
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Finance Your Own Business
- Get on the Financing Fast Track
- By: Garrett Sutton Esq., Gerri Detweiler
- Narrated by: Garrett Sutton Esq.
- Length: 7 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 171
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Performance4.5 out of 5 stars 151
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Story4.5 out of 5 stars 150
Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.
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5 out of 5 stars
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Must have for new entrepreneurs.
- By RH on 11-04-15
By: Garrett Sutton Esq., and others
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The Unsold Mindset
- Redefining What It Means to Sell
- By: Colin Coggins, Garrett Brown
- Narrated by: Colin Coggins, Garrett Brown
- Length: 7 hrs and 13 mins
- Unabridged
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Overall4.5 out of 5 stars 40
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Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
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1 out of 5 stars
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Not satisfactory
- By Prestidigitator on 05-26-23
By: Colin Coggins, and others
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Real Estate Campgrounds
- How to Invest in Outdoor Hospitality with Campgrounds, RV Parks, and Glamping
- By: Heather Blankenship
- Narrated by: Rachael Warren-Allen
- Length: 6 hrs and 41 mins
- Unabridged
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Overall5 out of 5 stars 5
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Performance5 out of 5 stars 4
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Story5 out of 5 stars 4
Discover the wide-open opportunity of outdoor hospitality—a real estate investing niche that delivers outsized cash flow and appreciation with way less competition. Tired of chasing crowded mainstream investments? RV parks, campgrounds, and glamping sites (aka "outdoor hospitality") may be the investing niche you’ve been looking for.
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5 out of 5 stars
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SOOO many goldmine tips in here!!
- By Kristin on 10-16-24
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From Failure to Success
- Everyday Habits and Exercises to Build Mental Resilience and Turn Failures into Successes
- By: Martin Meadows
- Narrated by: John Gagnepain
- Length: 5 hrs and 15 mins
- Unabridged
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Overall5 out of 5 stars 53
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Performance5 out of 5 stars 49
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Story5 out of 5 stars 49
How many times did you fail and gave up out of frustration or discouragement? How often does failure ruin your resolve and send you back to square one, only to fail over and over again, with little hope anything will ever change? Written by best-selling author Martin Meadows, From Failure to Success reveals what failure really is and how to deal with it in a constructive way that will help you achieve success. The author has suffered through multiple failures in his own life. In the book, he shares his vast experience of how he turned failure into a friend.
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5 out of 5 stars
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great book!!!
- By DIY manAmazon Customer on 01-09-18
By: Martin Meadows
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Getting Rich in America
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 5 hrs and 16 mins
- Original Recording
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Overall4.5 out of 5 stars 176
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Performance4.5 out of 5 stars 157
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Story4.5 out of 5 stars 155
Yes, you can become rich. No, it's not easy, but it's not as difficult as many people imagine - and it's definitely not impossible, as many cynics would have us believe.
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4 out of 5 stars
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excellent ideas and advise
- By Ari on 09-19-17
By: Brian Tracy
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Crystal Clear Communication
- How to Explain Anything Clearly in Speech or Writing
- By: Gary S Goodman
- Narrated by: Gary S Goodman
- Length: 4 hrs and 18 mins
- Original Recording
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Overall4 out of 5 stars 243
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Performance4 out of 5 stars 212
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Story4 out of 5 stars 208
With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
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4 out of 5 stars
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
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The HyperLocal HyperFast Real Estate Agent: How to Dominate Your Real Estate Market in Under a Year - I Did It and So Can You!
- By: Daniel James Lesniak
- Narrated by: Adam Dubeau
- Length: 6 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 607
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Performance4.5 out of 5 stars 524
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Story4.5 out of 5 stars 520
In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.
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5 out of 5 stars
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Practical, Real Examples of Repeatable Success
- By Regis Murphy on 06-19-17
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Sell It Like Serhant
- How to Sell More, Earn More, and Become the Ultimate Sales Machine
- By: Ryan Serhant
- Narrated by: Ryan Serhant
- Length: 6 hrs and 13 mins
- Unabridged
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Overall5 out of 5 stars 4,979
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Performance5 out of 5 stars 4,312
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Story5 out of 5 stars 4,277
Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time.
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5 out of 5 stars
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Best Sales Book I’ve Ever Read
- By Jennifer on 02-12-19
By: Ryan Serhant
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The New Real Estate Agent's Handbook
- A Beginner's Guide to Getting Your First Sale and Achieving Long-Term Success & Proven Marketing & Sales Strategies ... Real Estate Marketing Series
- By: Nick Tsai
- Narrated by: Benny Silverr
- Length: 5 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 38
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Performance4.5 out of 5 stars 37
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Story4.5 out of 5 stars 37
Looking to succeed as a new real estate agent? Look no further! This comprehensive guide covers everything you need to know to thrive in your first few years as a real estate agent. From mastering the mindsets of highly successful agents to creating a daily routine that sets you up for success, this book is packed with practical tips and strategies for building a successful career in real estate.
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1 out of 5 stars
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Sold.houses.com Sold.houses.com Sold.houses.com Sold.houses.com Sold.houses.com over and over again
- By Jaime Mattson on 01-09-24
By: Nick Tsai
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Leadership by the Good Book
- Timeless Principles for Making an Eternal Impact
- By: David L. Steward, Brandon K. Mann
- Narrated by: Brandon K. Mann, Lou Watson
- Length: 8 hrs and 58 mins
- Unabridged
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Overall5 out of 5 stars 74
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Performance5 out of 5 stars 62
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Story5 out of 5 stars 61
Leadership by the Good Book will inspire, empower, and equip men and women to lead their businesses, their teams, their ministries, and even their families to greater heights and to have an eternal impact. For David L. Steward, founder and chairman of World Wide Technology, his philosophy for building a successful business is simple and founded on a Biblical principle: "For even the Son of Man did not come to be served, but to serve" (Mark 10:45 NIV). As a business leader, he says, the first priority is to serve employees.
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5 out of 5 stars
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Changed my professional trajectory
- By Mrs Opa on 04-18-25
By: David L. Steward, and others
What listeners say about The Agent's Edge
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 06-29-23
Definitely worth the buy!
This had so many actionable item! Thank you Jordan, I’ll definitely be implementing some of this in my business!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- andrea
- 08-29-23
Absolutely a must read
This book is gold for all agents. I’ve read it several times and will share with everyone!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- anthony adamovich
- 08-06-24
Wonderful story about a great Real estate agent.
positive attitude, hard work, loves what he does, and most of all puts his client interest first.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kristian
- 04-20-25
Great business insights!
This real estate book blew me away! The insights completely reshaped how I think and operate—my business is on a whole new level now. Thanks Jordan!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dan
- 06-14-23
Real Estate Sales Master Class
I’ve been a RE pro for 20 years and feel like I just went through a master class on selling real estate. I had a listing presentation today and was literally listening to the book on the way to the appointment and I stole several nuggets and immediately incorporated those. Look forward to re-reading and implementing more!
Amazing stories from what seems to be an amazing person. Thanks Jordan!
Ps — Go RE/MAX!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dennis Principe
- 06-08-23
Unquestionable Necessity for Real Estate Professionals!!
The Agent’s Edge is a supremely candid and eloquent exploration of Jordan’s amazingly successful business. His honest and earnest personality exudes from beginning to end. Anyone launching a career or working with as much determination and dedication for their clients as Jordan, will be thoroughly impressed by this truly bespoke approach to dominating a fiercely competitive business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris M.
- 06-28-23
Jordan Rocks
Jordan is The Nicest Guy That Made it to The Top in Real Estate Chris McCloud RE/MAX ONE
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Marc David Oram
- 08-28-23
Thoroughly enjoyed this audio book
I thoroughly enjoyed listening to Jordan's journey to success as a real estate agent.
Proof that if you love what you do you'll never work a day in your life.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- RRLynn
- 06-16-23
Jordan is genius!
Jordan, you’re a genius! Just had a listing appt and used a couple of your recommendations. I got the listing at $900,000! I’m addicted to your book!! Serious about selling? Read this book, you'll be glad you did!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- LLIII
- 06-21-23
Very Strategic Good Advice
The author was very good at communicating how to explain the real estate process to customers.
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