The Agent's Edge
Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate
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Narrated by:
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Jordan Cohen
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Eric Simon
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Matt Lionetti
About this listen
Read by the author with an audiobook-exclusive interview with Broke Agent Media’s Eric Simon and Matt Lionetti!
For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels.
Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales. Whether you’ve been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you.
In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan’s lessons apply to real estate agents of all levels and all companies and work in any market. Topics covered include:
- How to Win Every Listing Interview
- Marketing Yourself and Your Listings to Succeed
- Tapping into the Power of Social Media (featuring Broke Agent Media’s Eric Simon and Matt Lionetti)
- Strategically Putting the “Agent” in Real Estate Agent
- Turning Tired Old Techniques into Cutting Edge Strategies That Work
- The Big Pay-off That Makes Real Estate More than a Great Career
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
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Much Too General to Be Useful
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
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Overdeliver
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1 of the best books on marketing - highly recommended
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
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Short and precise.
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I wouldn't read it again
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
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100 Ways to Create Wealth
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A MUST HAVE!
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Coloring Outside the Lines
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
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a message to grow with thanks Ricky!
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What listeners say about The Agent's Edge
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-29-23
Definitely worth the buy!
This had so many actionable item! Thank you Jordan, I’ll definitely be implementing some of this in my business!
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- andrea
- 08-29-23
Absolutely a must read
This book is gold for all agents. I’ve read it several times and will share with everyone!
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- anthony adamovich
- 08-06-24
Wonderful story about a great Real estate agent.
positive attitude, hard work, loves what he does, and most of all puts his client interest first.
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- Dan
- 06-14-23
Real Estate Sales Master Class
I’ve been a RE pro for 20 years and feel like I just went through a master class on selling real estate. I had a listing presentation today and was literally listening to the book on the way to the appointment and I stole several nuggets and immediately incorporated those. Look forward to re-reading and implementing more!
Amazing stories from what seems to be an amazing person. Thanks Jordan!
Ps — Go RE/MAX!
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- Dennis Principe
- 06-08-23
Unquestionable Necessity for Real Estate Professionals!!
The Agent’s Edge is a supremely candid and eloquent exploration of Jordan’s amazingly successful business. His honest and earnest personality exudes from beginning to end. Anyone launching a career or working with as much determination and dedication for their clients as Jordan, will be thoroughly impressed by this truly bespoke approach to dominating a fiercely competitive business.
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- Chris M.
- 06-28-23
Jordan Rocks
Jordan is The Nicest Guy That Made it to The Top in Real Estate Chris McCloud RE/MAX ONE
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- Marc David Oram
- 08-28-23
Thoroughly enjoyed this audio book
I thoroughly enjoyed listening to Jordan's journey to success as a real estate agent.
Proof that if you love what you do you'll never work a day in your life.
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- RRLynn
- 06-16-23
Jordan is genius!
Jordan, you’re a genius! Just had a listing appt and used a couple of your recommendations. I got the listing at $900,000! I’m addicted to your book!! Serious about selling? Read this book, you'll be glad you did!
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- LLIII
- 06-21-23
Very Strategic Good Advice
The author was very good at communicating how to explain the real estate process to customers.
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- Justin Love
- 01-26-24
Hard Work Still Works
I like that Jordan tells like it is in a humble way. There are so many nuggets of actionable knowledge here. I’ve been in real estate for close to 14 years and have received coaching, attended seminars, and read a ton. I really enjoyed Jordan’s take on real estate.
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