The Full Fee Agent

How to Stack the Odds in Your Favor as a Real Estate Professional

By: Chris Voss, Steve Shull

Narrated by: Steve Shull

You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: You rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business.

Not anymore. The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way. Every deal comes easier, with less stress and more profit. The tough conversations that used to haunt you become effortless. Your pipeline fills with repeat and referral clients—and you feel more authentic and balanced than ever before. It’s all thanks to one crucial skill, and this is the one book you need to master it.

Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives.

©2022, 2023 The Black Swan Group—Chris Voss and Steve Shull (P)2023 The Black Swan Group—Chris Voss and Steve Shull

Love it!

Excellent and helpful book for all real estate agents! I’m going to make my whole team read it.

My only regret is not reading this sooner!

The first time I listen to the audiobook, it threw me for a loop! I was offkilter for three months FOMO really kicked in. All of the lies I had believed seemed insurmountable. And he hit every one of them! A full commission in my market seemed unheard of, but the minute I shifted my mindset and started asking there was no pushback… and only I worked with those who saw me as the favorite, the last eight or so listings, I have not done a free consultation or even a CMA prior to signing an agreement. It does work, but I think I’ve listened to the audiobook, at least four times now and starting over. Next, I’ll go to my hardcopy and start highlighting and underlining because it takes time to implement all of it. :-) cheers.

Tactical Empathy - Living Serving

This book isn’t just for Realtors, this is a whole way of life. I recommend everyone to read this at least once.

Working on changing my mindset

Most definitely got me thinking and reevaluate my true value
fantastic Reed.
Looking forward to start implementing whatever I’ve learned. Definitely have to read it several times and practice practice

Real Help

Shockingly useful from the first word to the last. This is the highest quality information available. I'm going to memorize the entire book. I'm on my 3rd reading.

Fresh perspective

This book is great at giving you a fresh perspective on your business. It will challenge your way of thinking and offer you invaluable insight on how to improve. I’m excited to implement the paradigm shifts offered in this book from Chris and Steve. Thank you both for not only helping to improve our industry but also the world through tactical empathy.

Wow!

I love this! This book has purposed so many things that I never thought of and I’m doing it! I am committing to it and thank you! I will be rereading this book and I will be implementing it in my business going forward!

The questions to ask!

I thoroughly enjoyed listening to this audiobook. It reminded me of the value, and how to convey my value as a real estate professional in the non-conforming way that we typically see today. 2024 will be a great business here for me by resetting the standards in my business.

called me out on many things

He talks about many things that I deal with and am guilty of in my business and you're to address those things. This was a great eye opener. every agent should read this and then decide how to implement

Chris “The Boss” Voss

Home run! My new favorite book, I’ve read it 4 times in 48 hours🤭 thank you for sharing your talent