Sales Pitch

How to Craft a Story to Stand Out and Win

By: April Dunford

Narrated by: April Dunford

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:

Why you need to be your prospect’s guide in the buying process

Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence

How “do nothing” is the most fearsome competitor you have

How and when qualification, discovery, and product demos fit into a sales pitch

How your positioning is reflected in a great sales narrative

Why your differentiated value is the star of the show

The eight components of a solid sales pitch

A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.

©2023 April Dunford (P)2023 April Dunford

Outstanding

Absolutely amazing, just like the Obviously Awesome book. I couldn’t get the handouts on the link for some reason, not even in the spam folder, but that’d be super if I could get it.

Thinking outside the box

Provided amazing insights! Definitely helpful the step by step and reasons behind the guidance on building a sales pitch

Makes a sales proces incredibly clear

Thank you April for bringing clarity on the most impactful part of a business. Love the templates and clear steps!

Sales simplified

April does a great job of making the concepts of the book super clear and easy to digest. I will say that the book was rather short and could of had more bang for the buck but nevertheless I found it insightful.

Thought provoking addition to a great book.

Obviously awesome is a great book on positions. This book is like a great add on to it. I highly recommend both. But consider that this book is very heavy on examples vs theory.

A very well articulated approach to turn positioning foundations (from Obviously Awesome) into an actionable sales tool.

Lots of wisdom, experience and knowledge is put into this book.
My takeaways :
1. Fear as the most driving emotion in B2B
2. “No decision” is the biggest competitive alternative
3. The differentiation from StoryBrand, heroes journey and other approaches.
4. The guidances and nuanced advice in the implementation phase of the sales pitch.
5. The flow of the book works perfectly for me. I got a printed copy and a kindle version to use the book as a reference !

Great read!

April breaks down what matters most to clients in the sales process and how we can make it easier for buyers to make a confident buying decision.

Absolutely WORTH it!

I'm really enjoying April Dunford's books and her approach to delivering the content. "Sales Pitch" is an impactful guide that changed the way I approach presenting ideas and products. Dunford builds on her "Obviously Awesome" book and expertise in positioning as she breaks down the elements of a compelling pitch, emphasizing the importance of understanding your audience's needs and clearly communicating unique value. Implementing her framework, I revamped my presentations to focus on the benefits that matter most to my clients. The results were immediate—engagement levels rose, and the pitches led to more successful dialogue and ultimately positive outcomes (aka...new business). Dunford's straightforward advice and real-world examples make the concepts easy to grasp and apply. For anyone seeking to enhance their persuasive communication and make a lasting impression, this audiobook is a solid resource. I think it is absolutely WORTH your time to listen to it.