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Cold Calling Sucks (and That's Why It Works)

By: Armand Farrokh, Nick Cegelski
Narrated by: Armand Farrokh, Nick Cegelski
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Publisher's summary

Your Ultimate Guide to Book 1 in 3 Cold Calls

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of:

- Step-by-Step Breakdowns & Talk Tracks: You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.

- Audio Clips to Master Tone: It's not just what you say, but how you say it. Listen to over 31 voiceovers

- Examples for Every Industry: Learn from interviews with 200+ elite reps who sell SaaS, real estate, and everything in-between.

- Backed by Gong Data on 300M+ Cold Calls: Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's ClubArm and Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

©2024 30 Minutes to President's Club (P)2024 30 Minutes to President's Club

Critic reviews

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"—JEB BLOUNT, bestselling author of Fanatical Prospecting

What listeners say about Cold Calling Sucks (and That's Why It Works)

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Do it for you!

I enjoyed every bit of this audiobook. They step-by-step to navigate cold calling. definitely no sauce, but this book shares a ton of free resources and examples that you can leverage to your own personality because ultimately that’s what matters you.

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Outbound bible

Every outbound sales rep should read this book and make it as part of your routine the next day !

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Get this book!

This book is awesome, gives you real advice, real time scripts and tonality, 100% worth it! My whole team read it and it has been more helpful than any other training I’ve ever taken.

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Great points but….

One of the narrators has one of the most annoying voices . High pitch and squeaky. So unfortunate, cause the book is great but difficult to get through. Nails on a chalkboard.

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Absolutely the most actionable sales book on cold calling I’ve ever read- PERIOD!

Impressed, enlightened and empowered. I highly recommend for this book for anyone who uses the phone to prospect (SDRs, BDRs, or AEs). As a full-cycle SMB Account Executive in the tech industry, 30 Minutes to President’s Club (podcast) has been a game changer for me! This book is no exception. I purchased the paperback version so I can study and revisit the sections that I need to dial in (pun intended). The guys at 30 mpc placed QR Codes in the book to take you to a YouTube video to listen to tone and delivery. I thought that was great… but… this audiobook right here! Just hearing the tone of the entire book being read by the writers and Podcast hosts themselves takes it to another level. The way they crafted this book, promoted this book and dropped the multiple low friction CTAs is just BRILLIANT (sales 101). By now you might think I’m in marketing by the way I’m promoting this book- I digress. In the spirit of Cold Calling Sucks, “if you’ve made it this far…” (get the book/ audiobook already). -Jermain

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One of my favorite sales books of all time

Great listen, incredibly insightful even for someone who has been in presidents club multiple times and has 8+ years of selling under their belt.

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Everything you need to know for cold calling

The most up to date info on cold calling. Enjoyed the provided talk tracks and statistics. I’m ready to hit the phones!!

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No gimmicks. Practical advice for any seller or appointment setter.

I was prepared to be disappointed but to my surprise the book was full of good solid advice. No gimmicks, just honest hard truth about what it takes to build a pipeline.

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Amazing

I love how they provide the foundation vs giving you a generic script and saying this works with everything.

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Wow! Refreshing - renaissance styled approach…

I normally do not rate sales related audio books b/c honestly, they’re a lot of fluff and don’t really help. This audio book is great! So much so that I am listening to it again. It’s pretty direct and short for an audiobook so I am going to play it again and again to stay in the zone. I’m also going to purchase the hard copy. Simple, data driven and at times pretty funny!

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