The Product-Led Playbook
How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
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The Product-Led Playbook
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Narrado por:
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Wes Bush
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De:
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Wes Bush
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$1 Billion in self-serve revenue. Sounds crazy, right? But it's not impossible. Over the last 5 years, I’ve guided 408+ software companies to $1 Billion in collective self-serve revenue using product-led growth. It’s the same strategy that helped Slack, Miro, Google, and OpenAI scale to legendary heights.
However, product-led growth isn’t a silver bullet. A free trial or freemium tier alone won't guarantee millions in revenue. After 9 years of working with hundreds of SaaS companies, I discovered what sets multi-million-dollar product-led companies apart: a visionary founder who built an unshakeable foundation for growth.
Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.
Here’s what you’ll learn:
- What are the 9 key elements of a strong product-led organization–and how to implement each one, step-by-step.
- What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy.
- Which clues you need to look for to identify your best-fit (and most likely to pay) users.
- How to design a generous free plan that lets users taste the value of your product–without giving everything away.
- What you need to put on your home page to wildly increase free trial sign-ups.
- What it means to hit the “First Strike” and how to use it so users see value in your product within 7 minutes.
- How to craft pricing strategies that make it obvious to users which plan is right for them.
- How to identify bottlenecks so you can tackle them head-on and scale your growth.
- What you need to align your team and get them pumped about growing your business with you.
- Which metrics you should be tracking to assess your progress (not all data is created equal).
Ready to build a legendary SaaS? Listen to The ProductLed Playbook today.
©2024 Wes Bush (P)2024 Wes BushLos oyentes también disfrutaron...
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Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
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5 out of 5 stars
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Simple. Effective. Brilliant!
- De AmaTom en 06-01-25
De: Dan Martell, y otros
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- De: Ramli John
- Narrado por: Ramli John
- Duración: 3 h y 16 m
- Versión completa
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General4 out of 5 stars 8
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Narración:3 out of 5 stars 8
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Historia3.5 out of 5 stars 8
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
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3 out of 5 stars
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Not everyone should narrate their own audiobook.
- De The Blue Muse en 01-05-25
De: Ramli John
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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General4.5 out of 5 stars 438
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Narración:4.5 out of 5 stars 343
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Historia4.5 out of 5 stars 341
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
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General5 out of 5 stars 146
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Narración:5 out of 5 stars 131
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Historia5 out of 5 stars 131
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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5 out of 5 stars
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Solid
- De Phil Williams en 12-14-23
De: Rob Walling
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Growth Levers and How to Find Them
- De: Matt Lerner
- Narrado por: Matt Lerner
- Duración: 2 h y 18 m
- Versión completa
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General5 out of 5 stars 20
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Narración:5 out of 5 stars 18
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Historia5 out of 5 stars 18
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.
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5 out of 5 stars
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I love new information, and I’ll never forget the lock analogy
- De Ryan Kanaley en 10-08-24
De: Matt Lerner
Excellent Content
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Framework not Guesswork
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