Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

De: Gary Vaynerchuk

Narrado por: John Hopkinson

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter and Tumblr.

©2013 Harper Business (P)2022 Gary Vaynerchuk

Amazing!

Highly recommended for all business people. This book will teach you about the fundamentals of building a brand and how to engage with your audience

Good Content, Bad Narrator

The content of this book is great and very helpful, the narrator was a bad choice though.

Gary needed to be the narrator.

I listen to Gary on many platforms. I was very disappointed after buying this to hear that it was read by someone else. Gary's charisma and energy is one of the things that I enjoy most about his content. I still love your stuff but next time read it for us!

How to jab!

Great book. Read it, or die!
Thanks Gary for teaching me about the different sites!

Good for its time, but outdated. Basic foundation is still valid though

I bought this on a recommendation, without doing any research. Didn’t even know it was Gary V’s. Once I found out it was Gary, I was kinda shocked and disappointed that he didn’t narrate his own book. On top of that the voice actor felt wrong for this book IMO.

A lot of the basic foundation of the book is very good and still useful, but due to changing times, some of the more detailed information is garbage.

I would say it’s worth a listen, but I wouldn’t put it on your high priority list. I’m sure Gary and others have much newer books with updated info that would be more relevant.

How old is this book?

The content of this book is old and it's obvious. It's still somewhat relevant, but barely.

I'm pretty sure it said the book was published in 2023. But I know Gary Vee well enough to know he wouldn't put out stale content, much less decade old content.

Fool me once...

I’ve been following Gary for a long time

The first thing I ever had a real challenge with was the thought that “the culture was number one.” in my current job and previous culture was a bunch of adults that never grown in high school picking favorites. But I’ve learned so much from Gary the years I followed him. Along with, and the number of audiobooks, they have taught me what culture really is. And how it promotes the company is not personal interest, and how the company has personal interests and the people That work for it. I’m on LinkedIn, working on being a key note speaker in the church facilities management world, and beyond. What I really enjoy about Gary vee is his ability to just give back. Hey, I’m gonna put you in the exact same arena as me with the same information and the same cards and I genuinely believe he wants people to succeed. I just think him for the time he puts into these books to help people who have that first step issue that I don’t know what to do issue or I know how to do it or I can’t figure it out. Which was me and arguably could still be me. This is a great book that really helped layout how to use social media and the benefits of it. I’m really looking forward to the next book on AI. Another topic I am jumping into.

A little dated but good read!

The book was a little dated but the thoughts, ideas and strategies were good! I look forward to the author's next book

This is a highly abridged reading of a great book. Very disappointed. Wish I could give it a better rating.

I mostly got this book to read the chapter “Storytelling On Facebook” which is the longest chapter, taking up close to a third of the book. I was very disappointed to discover that this chapter (and others) were severely abridged. Had this title been labeled an abridgment, I wouldn’t have purchased it. Also, Gary V. does not read the book, which was disappointing too, but a quibble compared to the fact that it’s abridged.

Deceptively outdated, don’t waste time or money

This was written ten years ago. The way it’s listed makes it seem recent. It’s old and mostly irrelevant. The principles still apply but specific tactics are entirely useless. Waste of my money. Don’t waste yours.