Twelve and a Half

Leveraging the Emotional Ingredients Necessary for Business Success

By: Gary Vaynerchuk

Narrated by: Gary Vaynerchuk

In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.

Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

©2021 Gary Vaynerchuk (P)2021 HarperCollins Publishers

This Is The First Day Of The Rest Of Your Life

Not Too Late To Make Changes In Life To Make What Truly Makes You Happy. This Book & Gary Does a Great Job Of Dumbing Down What Is Most Important In Life.

Be Grateful For What You Have & Not What You Don’t.

Life Is About Perspective. Educate Yourself On What’s Going On In The World To Know You’re Actually A Bright Diamond.

5 Stars

Is Gary crushing it again

This is a great book by Gary Vee very well-thought-out would've loved the cover to be him in a chef's outfit putting it together with the different ingredients. This is certainly a book that I think everyone everyone from a teenager to 90 year year olds needs to read and implement thanks again Gary for giving us great content that we can actually execute on.

Gary Vee did it again

Helped put me back on track after slipping back. Love the journey everyone, and if you work the process the joy is sure to follow! Thank you for always giving so much to your community, i have gifted this book to some very close connections already. Thanks Gary!

THIS is what it takes to be an authentic leader!!

You can lack many skill sets as a leader, but If you can connect with your team, your family and your friends with these 12 1/2 ingredients, everything about those relationships will improve! Thank you Gary Vee!!

Read This

Once again Gary crushed it. If you consume his content often much of this is not new. However he has laid it out the 12 principles in a way that is executable by all. Whether you have listened to GV before or are just just starting, the principles in this book are relevant to all.

The key ingredients for business and for life!

Love how Gary links the principles of business to life outside of business. This book is great for anyone who wants to do more and become better whether in life or in their business. Gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, and ambition are all essential. You should not ignore any one of these emotional ingredients because they are all important! Gary also talks about a 13th trait that is as key as the others but one that he is still working on developing. Nothing can be better than the book be narrated by Gary himself! And it's great to listen to the random "audio-version only tangents" that he takes in the audio version of this book.

A better secret recipe than KFC

Colonel Sanders may have risen to success with his 11 secret herbs & spices, but Gary Vaynerchuk will help you be successful in life with these twelve and a half ingredients.

These ingredients are the soft skills that most don’t put emphasis on in business like EMPATHY, COMPASSION, and KIND CANDOR. He not only goes through what the ingredients are in detail, but gives helpful real life examples and multiple ways to apply the ingredients. This is going to be a game changer for many people and provides real value.

I ordered the twelve hardcopy book deal to share with my team, partners, and new friends, but they were delayed. I wanted to read it on book launch day so I got the audio book as well. It was a blessing in disguise because I’m not a great reader. Gary’s larger than life personality shines through on the audio and you can feel the genuine passion for the topic. I enjoyed the off the script moments too. The 4+ hours went by quick.

I loved this book! I highly recommend for anyone looking to improve their career, life, and just become a better human in general.

Gary, if you are reading this comment, I hope it is still your oxygen. Love you. ❤️

Best book I’ve listened to in a while

This book was well-written and well thought out. It’s been a long time since I’ve been infatuated with a book and it’s topic, but this one hit the nail on the head.

Gary’s philosophy and outlook on business and being a good human is a great one to model after. I will be keeping this title and revisiting it every year.

I had to rehear this audible

There is so much information in this audible that I had to re hear it. After hearing it twice it has made me feel light. By light I mean the noise in my head dwindled and life feels easier. This book has given me new ways to reflect and look at things

Great read

It feels great to hear a a successful CEO talk about the characteristics that make you a great person, can make you successful in business.