The Thank You Economy

By: Gary Vaynerchuk

Narrated by: Gary Vaynerchuk

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

Excellent insight, slow ending

The majority of the book had me hooked & provided wonderful insight. I recommend it especially to those who don't use social media and, well, probably don't even think about it. The author is the narrator, reading his own work passionately, which adds to any audiobook. The book could have been more consise, ommitting some of the many examples- where even the author's voice lost some of it's enthusiasm.

Must read!

Every business owner needs to read or listen to this book. The concepts are still more than relevant. Thanks Gary Vee!

Wall! What are you good for?

Any additional comments?

Thought-provoking and inspiring vision of a return to humanising business, and looks beyond the trite superficiality of all this social media stuff. "Wall!! What are you good for?"

Highly recommend the audiobook version over print: it is read by Gary V himself. We already know he is a great speaker, but the frequent off-script moments are priceless.

Practical advice for anyone in business

This should be mandatory reading for anyone who wants to be in business. Principals are still relevant and applicable six years after publishing.

Great book for any business owner or marketer.

Very insightful book. Help remind me the most importance of marketing. Definitely, a must read.

Following his journey

Book went over some key points both big and small businesses can use to be better for their customers, employees, and ultimately their selves. I own a photography business and his content is helping me stay grounded and become well rounded lol. Thanks G Vee

Not the best choice for 2020

The ideas presented in this book are already widely analyzed and could be easily obtained by a simple google research. This book is basically 'online costumer service' in a nutshell.

Gary is so ahead of the curve.

Gary's enthusiasm is absolutely contagious! I wish I would have read this book in 2011 when it came out and even being in 2019 several years after he said most of it would be irrelevant it's never irrelevant to take much of his advice. If nothing else I've learned that I need to get on his books in audio books far more ahead of time when they come out. Thank you Gary for always offering the right advice for all the different platforms. God only knows how you keep up with it all!

Gary Vee does it again! amazing!

The fact that he does his own reading for audible it's how dedicated he is to his craft!

Business Social Media 101

Passionate reader. Insightful on how social media fits todays society. It's time to double down at age 50 because social media allows businesses to be put together unlike in previous history.