The Art of Social Media
Power Tips for Power Users
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The Art of Social Media
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Narrado por:
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Amanda Ronconi
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.
With over 100 practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
©2014 Guy Kawasaki and Peg Fitzpatrick (P)2018 HighBridge, a division of Recorded BooksLos oyentes también disfrutaron...
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Historia4.5 out of 5 stars 838
Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.
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1 out of 5 stars
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Good Information Ruined by Whining Political Bias
- De Scott en 12-28-18
De: P. W. Singer, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,000
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Narración:4.5 out of 5 stars 873
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Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- De: Gordon S. Linoff, Michael J.A. Berry
- Narrado por: Steve Menasche
- Duración: 38 h y 33 m
- Versión completa
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General5 out of 5 stars 13
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Narración:4.5 out of 5 stars 12
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Historia4.5 out of 5 stars 12
This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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5 out of 5 stars
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Wow. Very long, very good, and great value!
- De Tom en 12-15-19
De: Gordon S. Linoff, y otros
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The Social Media Bible
- Tactics, Tools, and Strategies for Business Success
- De: Lon Safko
- Narrado por: Kevin Pierce
- Duración: 17 h y 43 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.
De: Lon Safko
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,285
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Narración:4.5 out of 5 stars 3,619
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Historia4.5 out of 5 stars 3,573
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
Not Guy's Best Work
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helpful
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great book
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So rich with info, repeat listening required
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Inane advice
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Outdated like a dinosaur.
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2014 Time Machine
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