Showing results by author "Den Patrick" in All Categories

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

In an elite English boarding school where the girls kiss the marble statue of the famous dead author who used to walk the halls, a butch antipodean outsider arrives to take up the antiquated role of “matron.” Within this landscape of immense privilege, where difference is met with hostility, the matron finds herself unsure of her role, her accent and her body.

Thirty years ago, in a facility buried beneath a vast Wyoming emptiness, an experiment gone awry accidentally opened a door. It is the world’s best-kept secret—and its most terrifying. Trying to regain his life in the Alaskan wilds, ex-con/ex-cop Travis Chase stumbles upon an impossible scene: a crashed 747 passenger jet filled with the murdered dead, including the wife of the President of the United States.

Entire cities disappeared in the blink of an eye, leaving nothing but dust and rubble. When an alien race came to make Earth theirs, they brought with them a weapon we had no way to fight, a universe-altering force known as thelemity. It seemed nothing could stop it - until we discovered we could wield the power, too. Five hundred years later, the Earth is locked in a grinding war of attrition. The talented few capable of bending thelemity to their will are trained in elite military academies, destined for the front lines.

Learn conversational agility to think quickly on your feet, be incredibly smooth, funny, and clever - all at once. Goodbye awkward silences! No matter where you lie on the spectrum of awkward to engaging, witty banter is always the end goal - and it should be. Witty banter, and all the steps that lead to it, allows you to disarm and connect with anyone, immediately exit boring small talk mode, and instantly build rapport.

Fans of Patrick Taylor's bestselling Irish Country novels know Dr. Fingal Flahertie O'Reilly as the irascible senior partner of a general practice in the colorful Irish village of Ballybucklebo. But there was a time, shortly after arriving in Ballybucklebo, that Dr. O'Reilly was not widely accepted by the villagers. This touching short story tells of how O'Reilly, with a little help, began to overcome their objections.

Gianni Russo was a handsome 25-year-old mobster with no acting experience when he walked onto the set of The Godfather and entered Hollywood history. He played Carlo Rizzi, and he didn't have to act - he knew the mob inside and out: from his childhood in Little Italy, where Mafia legend Frank Costello took him under his wing, to having to go on the lam after shooting and killing a member of the Colombian drug cartel in his Vegas club. Along the way, Russo befriended Frank Sinatra and Marlon Brando. Russo had passionate affairs with Marilyn Monroe and Liza Minelli....

Without my book, most people spend too long trying to learn C# with Unity the hard way. This book is the only one that will get you to learn Unity fast without wasting so much time. It includes nine chapters that painlessly teach you the necessary skills to master C# with Unity and to create both 2D and 3D interactive games.

In this deeply researched book, Patrick Olivelle draws on Ashoka's inscriptions and on the art and architecture he pioneered to craft a detailed picture of Ashoka as a ruler, a Buddhist, a moral philosopher, and an ecumenist who governed a vast multiethnic, multi-linguistic, and multi-religious empire.

The only way I know how to tell a story is to start at the beginning. My story begins in the eighteenth century, when South Texas was first settled by civilized people and when the big ranches came into being. History has been sanitized, but I am not dead yet. I have the verbal history to share, along with some of the greatest Texas hunting stories ever told. This true story takes you back to a time when outlaw hunting on the King Ranch was nothing more than a game. Jumping the fence was a way of life.

The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100 percent backed by in-depth, peer-reviewed research. Learn how subconsciously make yourself likable, trustworthy, and intelligent. You can get a new haircut and wardrobe, and you can even learn funny jokes. But likability is something more.

The fall of Paris to the Nazis in June 1940 seemed like the darkest day of the Second World War; and the liberation of the city in August 1944 felt like the brightest. The liberation was a hinge moment of immense significance for the twentieth century, heralding the final victory of light over darkness and opening the door to a future free from fear. It was also the party of the century. This happy ending has come to feel as if it was pre-ordained. But there was nothing inevitable about it.

Growing up in an orphanage, Leila was bullied for being different. She turned her hardship into skill by becoming an escape artist - a valuable trait when belonging to a group of magical best friends. But when a famous psychic comes to town, Leila and her pals won't be able to escape the big mystery heading their way. Whether chasing mad monkeys or banishing ghosts from haunted hotels, these six friends will do their best to keep Mineral Wells safe - but can they still protect themselves in the process?

December 1965. ‘Tis the season once again in the cozy Irish village of Ballybucklebo, which means that Doctor Fingal Flahertie O’Reilly, his young colleague Barry Laverty, and their assorted friends, neighbors, and patients are enjoying all their favorite holiday traditions: caroling, trimming the tree, finding the perfects gifts for their near and dear ones, and anticipating a proper Yuletide feast complete with roast turkey and chestnut stuffing. There’s even the promise of snow in the air, raising the prospect of a white Christmas.

The Restoration began in the spring of 1820, when Joseph Smith saw God the Father and Jesus Christ in a grove of trees in upstate New York. Joseph had questions, and Jesus had answers. That was 200 years ago. As the Restoration enters its third century, the world has new questions. A loving God has answers. In Restoration, scholar and author Patrick Mason reflects on what it means for members of the Church of Jesus Christ of Latter-day Saints to participate in the ongoing Restoration.

Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.

After two decades of training in the Heartforge Realm, Cha Ming’s soul is finally on the mend. He and his friends have advanced to the second phase of the Heartforge Trials, where they must defend a dying world from fiendish invaders. Yet it isn’t just his friends who have come, but his enemies as well. When two aggressive neighbors start to nibble away at his territory, Cha Ming volunteers to buy his allies time. His actions instigate an all-out war between three regions, and countless innocents are dragged into the conflict.

CBT is widely regarded as the gold standard in psychotherapy for treating anxiety and depression. Based on the self-help classic, Thoughts and Feelings, this take-anywhere guide offers distilled CBT skills you can use anytime to challenge the negative thinking that leads to anxiety and depression, balance your emotions, and start engaging in activities that make you feel good about yourself. Most importantly, you'll learn how your thoughts affect your mood, and how changing your thoughts can actually change your life!

Pastor and scholar Patrick Henry Reardon travels through the Gospel narratives to discover the real Jesus, to see him through the eyes of those who knew him best—the apostles, his community, believers who vividly portrayed him in stories filtered through their own faith. Through these living, breathing accounts, we contemplate who God’s Son really was and is—and we understand how he came to redeem and sanctify every aspect of every human life.

Jack Aubrey and Stephen Maturin, veterans of many battles, return in this novel to the seas where they first sailed as shipmates. But Jack is now a senior captain, commanding a line-of-battle ship sent out to reinforce the squadron blockading Toulon, and this is a longer, harder, colder war than the dashing frigate action of his early days.... A sudden turn of events takes him and Stephen off on a hazardous mission to the Greek islands. All his old skills of seamanship - and luck when fighting against odds - come triumphantly into their own as the story concludes with some fierce and thrilling action.