Showing titles in Computers & Technology

ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO.

The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment.

La digitalización avanza inexorablemente. Aturdidos por el frenesí de la comunicación y la información, nos sentimos impotentes ante el tsunami de datos que despliega fuerzas destructivas y deformantes. Hoy la digitalización también afecta a la esfera política y provoca graves trastornos en el proceso democrático. Las campañas electorales son guerras de información que se libran con todos los medios técnicos y psicológicos imaginables.

Once, we humans could only observe evolution. Suddenly, we had conquered it. And yet, in Life as We Made It, evolutionary biologist Beth Shapiro argues that - despite how amazing our new technologies are - our ability to alter the course of evolution isn’t new. What is new is that where once we shaped evolution through brute force, we can now do it as artisans. That power comes not a moment too soon. If we are going to survive in the next few centuries, we must revise the book of life.

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

Use ChatGPT to revolutionize your small business and leave competitors in the dust. Does running your business sometimes feel like a never-ending uphill climb?But what if you had a secret weapon to not just get by but actually flourish in this challenging environment? The answer might be right at your fingertips—yes, we're talking about tech, but not just any tech. We mean ChatGPT, a specific kind of AI. We're looking at a major shift in business operations, from top-notch customer service to streamlined content creation, savvy social media campaigns, and insightful data analysis.

A team of dedicated tech executives delivers a business-focused approach based on a deep and engaging exploration of the models and data used in causal AI. The book’s discussions include both accessible and understandable technical detail and business context and concepts that frame causal AI in familiar business settings.

Whether you're a budding cybersecurity enthusiast or a seasoned professional seeking to fortify your skill set, this book is your gateway to success. Equip yourself with the knowledge, strategies, and expertise essential not just for acing an exam, but for thriving in a dynamic cybersecurity career.

Unlock the doors to a world of cybersecurity mastery with "Mastering CySA+: A Comprehensive Guide to CompTIA CySA+ Certification." This meticulously crafted guide is your key to conquering the challenges of the CompTIA Cybersecurity Analyst (CySA+) certification, offering a comprehensive blend of practice questions, detailed answers, and a roadmap to confidently pass the exam.

In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.

In a story that is both of its time and timeless, Evan I. Schwartz tells a tale of genius versus greed, innocence versus deceit, and independent brilliance versus corporate arrogance. Many men have laid claim to the title "father of television," but Philo T. Farnsworth is the true genius behind what may be the most influential invention of our time. Driven by his obsession to demonstrate his idea, by the age of 20 Farnsworth was operating his own laboratory above a garage in San Francisco and filing for patents. The resulting publicity caught the attention of RCA tycoon David Sarnoff, who became determined to control television in the same way he monopolized radio.

Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what we believe will be acceptable to others—optimized for more external approval and algorithmic success. What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?

In Data and Goliath, Schneier reveals the full extent of surveillance, censorship, and propaganda in society today, examining the risks of cybercrime, cyberterrorism, and cyberwar. He shares technological, legal, and social solutions that can help shape a more equal, private, and secure world. This is an audiobook to which everyone with an Internet connection - or bank account or smart device or car, for that matter - needs to listen.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

In The Battle for Your Computer: Israel and the Growth of the Global Cyber-Security Industry, Israeli Defense Force (IDF) cyberwarfare veteran and tech product leader Alon Arvatz examines the "why" and the "how" of the extraordinarily strong connection between Israel's elite cyber military unit and that country's booming offensive and defensive cybersecurity industry. In the book, you'll explore the central role played by Israel in the global fight for cybersecurity supremacy.

Are you ready to take your cloud computing skills to the next level? Look no further than the comprehensive resource you hold in your hands: CompTIA Cloud+ (Plus) Certification Practice Questions, Answers and Master the Exam.

How do you spot a robot mimicking a human? How do you recognize and deactivate a rebel servant robot? How do you escape a murderous "smart" house, or evade a swarm of marauding robotic flies? In this dryly hilarious survival guide, roboticist Daniel H. Wilson teaches worried humans the secrets to quashing a robot mutiny.

You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry. This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time. This book will be useful to you for the rest of your career, because it will show you how to make your podcast better. The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

As organizations seek to boost revenue, cut costs, and increase efficiency, they increasingly look to IT as a strategic partner in achieving these objectives. Ten Steps to ITSM Success helps IT to prepare for this role by providing a detailed and practical guide to implementing ITSM best practices. It is aimed at ITSM practitioners and consultants, but will also be of interest to IT directors and C-suite executives looking to transform the role of IT into a value-creating business partner.