The Audience Is Listening

A Little Guide to Building a Big Podcast

By: Tom Webster

Narrated by: Tom Webster

Length: 5 hrs

Publisher's summary

“How do I get more listeners?”

You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry.

This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time. This book will be useful to you for the rest of your career, because it will show you how to make your podcast better.

The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.

You’ve been told that you need to be passionate about your topic. That’s true, of course. But it won’t guarantee you an audience. No one deserves an audience, but you can earn one—a body of humans who look forward to your show, week after week, and make it a regular part of their lives.

Ultimately, every podcaster is producing an entertainment, a diversion in a universe full of diversions. In such a universe, the listener is in complete control. You only need to spend some time with them, learning from them, and their secrets become a little less mysterious. It is this arcane knowledge that can turn your podcast into a show, a thing people care about enough to tell somebody else about.

It’s that last bit that really matters. In The Audience is Listening, Tom Webster will show you how to do it.

©2024 Tom Webster (P)2024 Tom Webster

EXCEPTIONAL! I bought three copies for clients.

I devoured this book in record time. These insights are so killer and come from a man who's spent decades doing the hard research.

Here's just one I'll be using immediately. Ask listeners: "If this show were to die tomorrow--never to be produced again---what one thing, if any would you miss?" This frame is key because "People are more articulate in describing loss than gain."

The book is jammed full of these gems. The stories and jokes are fun too.

Fantastic insights with Actionable Tips

I’ll almost certainly add the paperback edition of this book to my library, but I couldn’t wait to hear it read by Tom. No one knows more about growing and sustaining podcast audiences than Tom Webster.

This is NOT a tired regurgitation of the same old advice all of us podcasters routinely are given. The author does not sugarcoat the effort and focus required to really grow your audience. It’s hard work!!!

I can’t wait to apply these ideas to my podcast, Behind the Swipe!

Tom, your generosity is tremendously appreciated!

Must Listen To Book for Podcasters

We learned great insights that even our podcast consultant didn’t tell us. After listening to Tom, we were educating our consultant and encouraged them to read the book!

Blind Podcaster

I love the way this book is structured, just like a podcast. Love the title, it's not covered in most podcasting books, they briefly touch on it.