In this episode, we talk with Kevin Alansky, Chief Marketing Officer of Jedox. Kevin shares his journey into marketing and what attracted him to Jedox, a global company born in Germany.

He discusses Jedox's approach to marketing channels and go-to-market strategies, emphasizing data-driven decision-making. Kevin explains how they market to existing customers versus acquiring new ones.

The conversation covers the use of AI in content marketing and Jedox's approach to metrics. Kevin highlights the importance of focusing on business-oriented metrics that align with company goals.

Finally, Kevin offers valuable advice for aspiring marketers, stressing the importance of understanding market pain points, leveraging analytics, and developing strong communication skills.

This interview provides insights into modern marketing strategies and career development in the field.

In this episode, we talk with Kimberly Moss, Chief Marketing Officer of Natilik. Kimberly shares her journey from aspiring surgeon to marketing leader, offering valuable insights for marketers at all levels.

She discusses Natilik's approach to digital transformation and customer service. Kimberly also shares her views on effective marketing channels, measuring success, and building strong brands.

The conversation covers leadership in marketing, including team building and embracing new ideas. Kimberly explains how Natilik uses AI in their marketing efforts and offers advice for aspiring marketers.

Finally, she provides guidance for tech startups on finding product-market fit. This episode is packed with practical tips and strategic thinking for today's marketing challenges.

In this episode, we dive into the world of B2B marketing with Amit Shah, Chief Marketing Officer at Zycus. Amit shares insights on go-to-market strategies, content creation, and the impact of AI in marketing.

He discusses the importance of balancing data-driven decisions with gut instinct and explains how Zycus approaches branding in the procurement software space.

Amit also offers valuable advice for aspiring marketers, emphasizing the need to understand customers, stay updated with technology, and grasp business fundamentals.

Throughout the conversation, Amit highlights the evolving nature of marketing, touching on topics like channel strategies, metrics, and leadership in marketing organizations.

This episode provides a comprehensive look at modern B2B marketing practices and the skills needed to succeed in today's dynamic marketing landscape.

In this episode, we sit down with Katie Marston, Chief Marketing Officer at Once Upon a Farm. Katie shares her journey into marketing and what drew her to the children's nutrition space.

She discusses the company's mission to revolutionize children's nutrition and their innovative approach to fresh, organic baby food. Katie offers insights into their go-to-market strategies, demand generation tactics, and the importance of research in shaping marketing decisions.

The conversation covers topics like content creation, the role of AI in marketing, and the power of brand building. Katie also shares her thoughts on leadership in marketing organizations and offers advice for aspiring marketers.

This episode provides valuable lessons on marketing strategy, innovation, and building a purpose-driven brand in the competitive food industry.

In this episode, we dive into the world of trade shows, marketing, and sales with Brad Ball, VP of Sales and Marketing at Global Sim Incorporated.

Brad shares valuable insights on making the most of trade shows and conferences, including a five-step framework for creating effective exhibit booths. He discusses the importance of consistent branding and the power of "micro-stories" in sales and marketing.

Drawing from his experience and his book "The Algebra of Sales Persuasion," Brad offers advice for aspiring marketers and salespeople. He emphasizes the value of developing cross-functional skills and understanding both sales and marketing disciplines.

The conversation also touches on leadership in marketing organizations, with Brad highlighting the importance of writing skills and work ethic in identifying potential leaders.

In this episode, we talk with Jody Guetter, Chief Marketing Officer of Nimbus, a financial technology company.

Jody shares her unique career journey in marketing, spanning retail, data analytics, and financial services. She offers insights on content strategy, marketing metrics, and leadership.

Key topics covered include:

• The importance of aligning content with audience needs
• Balancing different types of marketing metrics
• Building and managing effective marketing teams
• The growing importance of AI literacy for marketers
• The value of professional networking in career growth

Jody also discusses Nimbus's role in providing technology solutions for banks and credit unions, including their innovative "Launch" product for digital banking growth strategies.

This conversation offers valuable advice for both experienced marketers and those just starting their careers in the field.

In this episode, we dive into the world of B2B marketing with Marc Gassó Busquets, Chief Marketing Officer at Harmonix.

Marc shares insights on integrating communication channels and applying AI to transform CRM effectiveness. He discusses strategies for demand generation in enterprise markets, emphasizing the importance of outbound sales and quality content creation.

The conversation covers key marketing metrics, the role of generative AI in content production, and the significance of strong branding when selling to large enterprises.

Marc also offers valuable advice on marketing leadership and career development. He stresses the importance of continuous learning for team members and choosing an industry you're passionate about when starting in marketing.

This episode provides practical insights for marketers at all levels, from tactical tips to strategic thinking in the B2B space.

In this episode, we dive deep into the world of marketing with Eric Eden, CMO of Workverse. With over 25 years of experience in tech marketing, Eric shares valuable insights on:

• The evolution of internet marketing since the 1990s
• Building quality-focused professional networks
• Effective content creation and distribution strategies
• Leveraging AI tools in marketing
• Balancing demand generation and branding efforts
• Key metrics for measuring marketing success
• Building high-performing marketing teams

Eric's journey from journalism to tech marketing offers a unique perspective on the industry's transformation. He emphasizes the importance of adapting to technological changes, focusing on quality over quantity, and hiring passionate, curious individuals.

Whether you're a seasoned marketer or just starting your career, this episode provides actionable advice and thought-provoking ideas to elevate your marketing game.