Marketing & Sales

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results....

Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others)....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force....

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Launching your dream business from scratch doesn’t have to be intimidating. Starting your own successful business is more achievable than you think. You just need the right guide. That’s where “How to Start Your Own Business” comes in. This comprehensive guide serves as your launch pad to make your entrepreneurial dream a reality.

To cut through the noise, you need a strategy that captures attention and holds it—turning viewers into loyal followers, and followers into customers. This guide offers a proven blueprint for content marketing success.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

最強のCOOが語る激動の日々　その時、Twitterに何が起きたのか？　一言で言えば、「破壊」だったーー。買収によりTwitter社に走った激震。リストラ、支払い停止、見えない方針。外資系企業を渡り歩いた著者がその時見たものとは？

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

Unlock the secrets of modern marketing with The Social Media Goldmine, the essential eBook that dives deep into the world of social media's most powerful driving force FOMO, or Fear of Missing Out. This comprehensive guide reveals how FOMO influences behavior online and transforms that understanding into actionable strategies for your brand. Start with a compelling exploration of how FOMO plays into consumer decision-making and discover how this phenomenon drives online engagement. Decode viral trends with case studies of successful campaigns and forecast what’s next on the horizon. Learn...

Unlock the secrets of success in today's fast-paced marketplace with "Marketing to the Masses." This compelling eBook offers a comprehensive guide to effectively positioning your brand and capturing the attention of your target audience. Navigate the complexities of modern marketing with ease—whether you're a small business owner, an entrepreneur, or a seasoned marketer. Start your journey with an introduction to the dynamics of the market landscape and discover the new rules of engagement. Learn to identify your unique market position by analyzing competitors, finding untapped ...

Unlock the secret to earning big and building a thriving, passive income with ChatGPT Millionaire! This powerful 3-in-1 guide combines the knowledge from three bestselling books into one comprehensive blueprint for success. Whether you’re an aspiring entrepreneur, a side hustler, or a seasoned business owner, this book will show you how to harness the transformative power of ChatGPT to create sustainable wealth in the modern world.

Listening to sales affirmations can be a powerful tool for boosting your sales income potential and transforming your mindset. Affirmations are positive, intentional statements designed to help you overcome self-doubt, build confidence, and stay focused on your goals. In sales, where resilience and optimism are key, these affirmations can reinforce a success-oriented attitude, helping you to handle challenges, connect with clients authentically, and close deals with confidence.

Ready to turn your spare time into a money-making machine? Facebook Marketplace Side Hustle is your ultimate guide to mastering one of the most powerful platforms for earning income online. Whether you're looking to pay off debt, save for a dream vacation, or start a full-time business, this book reveals the exact steps you need to take to generate significant profits—even as a beginner.

Transform Your Social Media Presence with the Power of Story Because “Buy My Product!” Just Isn’t Cutting It Anymore. Are you exhausted from shouting into the social media void, praying for someone—anyone—to care about your product? Social media can feel like an awkward talent show where everyone’s clamoring, “Pick me!” But here’s the truth: there’s a better way to connect. This 30-day guided workbook—crafted by two experienced writing coaches—will help you unlock the secret weapon your marketing is missing: your authentic story. This isn’t just another workbook ...

Napoleon wasn’t short, George Washington never had wooden teeth, bats can see, and Columbus didn’t “discover” America. Just because something is repeated, documented, or widely accepted doesn’t make it true. Similarly, outdated sales training and ineffective leadership have tainted the sales profession, fostering global mistrust and widespread resentment. I’m on a mission to expose these issues and help people realize there’s a more effective way to approach sales today.

Unlock the secrets to Instagram growth with "Tips for Instagram Marketing - From Zero to 5K Followers in Eight Steps"! This actionable guide is your roadmap to building a thriving online presence from scratch. Whether you're an aspiring influencer, a small business owner, or a content creator, this book simplifies the process into eight easy-to-follow steps. Learn how to: Optimize your profile for maximum visibility. Create content that hooks and engages your audience. Leverage hashtags, trends, and analytics to expand your reach. Cultivate genuine connections that turn followers into fans....

Channels of communication are frequently clogged, and reaching your target audience is more difficult than ever. If you’re looking for a pat on the back about how wonderful your product is, then this isn’t the book for you. But if you want to be serious about marketing your product and achieving tangible results, then keep listening. This book will give you some of the answers you need. Download your copy today and discover how to leverage both traditional and cutting-edge methods—including AI—to effectively market your product in a highly competitive digital landscape.

Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where skepticism is at an all-time high. Selling In a Post-Trust World coaches sales professionals in how to establish trust with prospects and clients. Based on The Trust Formula™, a proven model used to coach thousands of sales professionals, listeners learn how to build authentic relationships, communicate meaningful value, create an inspirational experience, and establish disciplined habits.

Turn Clicks into Cash: Your 10-Step Blueprint to Financial Freedom Affiliate marketing is one of the most powerful and proven ways to generate online income—but only if you know how to do it right. The IW$ Guide to Affiliate Marketing: Your 10-Step Blueprint to Build a Profitable Online Income gives you everything you need to start, grow, and scale a thriving affiliate business—without guesswork, confusion, or wasted effort. Brought to you by International Wealth Success (IW$)—a trusted leader in financial independence since 1966—this comprehensive guide lays out a clear, actionable...

全41カテゴリにわたるセールステックを網羅的かつ実践的に徹底解説！「テクノロジーに適応できないと淘汰される」これは新時代の営業組織・営業パーソンとして生き残り、さらに勝ち上がっていくために、避けては通れない現実です。

■【YouTube】【Instagram】【TikTok】……フォロワー数、再生数は全く関係なし！SNSフォロワー1000人でも1000万円超を稼ぎ出す方法

Become a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there. Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, listeners will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD.

What can achieve a 23,900% increase in the attention span of a squirrel? An acorn! As listeners, our attention spans are more like a squirrel's than you might think. In this book, world-renown communication consultant and sought after speaker, Dr. Patricia Scott will explain how these message ingredients make your message an acorn for your listeners.

Unlock the secrets of social media success with The Psychology of Social Media Creation. Written by digital strategist and creative entrepreneur Alexis Reed, this groundbreaking guide unpacks the 12 essential laws every creator, brand, and entrepreneur needs to master in today’s fast-paced digital world. With practical strategies, psychological insights, and real-world examples, this book shows you how to: Understand your audience and create content that resonates. Tell compelling stories that inspire trust and action. Adapt to algorithm changes, platform trends, and audience shifts. ...

Unlock entrepreneurial success with The Hustler’s MBA: The Business Blueprint of Success by Sean T. Long, MBA. This dynamic guide offers practical strategies and actionable insights from real-world experiences and academic knowledge, designed for both emerging and seasoned entrepreneurs. Whether you’re building a new venture or scaling an existing one, this book equips you with the tools to thrive.

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

Mastering the Market: A Dual Approach to Client and Customer Engagement offers a revolutionary perspective on building sustainable, profitable relationships in today's dynamic market. Through in-depth analysis, real-world case studies, and innovative strategies, author Welbon Omar Salaam equips businesses with the tools to understand and leverage the distinct needs of clients and customers alike. From personalization and AI in customer interactions to crafting seamless customer journeys and fostering client trust, this guide is indispensable for businesses aiming to thrive.

Are you ready to master the art of sales closing in today’s competitive world? In The 7 Ingredients of Sales Closing, Riley Morgan reveals the step-by-step framework top sales professionals use to close deals effortlessly. Drawing on years of experience and proven psychology, this book teaches you how to guide your prospects through the seven beliefs they need to say “yes” without hesitation. From uncovering hidden pain to building unshakable trust, you’ll learn how to: Identify and address your prospect’s deepest challenges. Prevent objections before they arise with powerful ...