Marketing y Ventas

¿Qué pasaría si la felicidad, el éxito y el amor fueran más fáciles de alcanzar de lo que crees? En su nuevo audio libro, Mel Robbins, reconocida experta en motivación y mentalidad, te propone un enfoque revolucionario: aprender a soltar. Soltar las expectativas, el control, las comparaciones y el miedo para empezar a vivir plenamente.

La psicología está en todas partes: en las relaciones, los negocios y las interacciones diarias. Algunos la usan para el bien, mientras que otros la emplean para controlar y manipular. Sin embargo, la mayoría de las personas desconocen cómo estas tácticas moldean sus vidas. Este libro te brinda el conocimiento necesario para detectar, protegerte e influir eficazmente sin caer en la manipulación.

San Francisco, 1866: una monja irlandesa, embarazada y abandonada por un aristócrata chileno tras una apasionada relación, da a luz a una niña a la que llama Emilia del Valle. Criada por su cariñoso padrastro, Emilia se convertirá en una joven brillante de gran personalidad, autónoma e independiente, que desafiará las normas sociales de su tiempo para profesar su verdadera pasión y vocación: la escritura.

Este es el arranque fulgurante de este libro único, que nadie había tenido la oportunidad de escribir, entre otras razones porque el Vaticano jamás le había abierto de par en par sus puertas a un escritor. Pero, además de único, este es un libro de plenitud, donde su autor logra convertir una propuesta insólita en un relato propio y magistral: un thriller sobre el mayor misterio de la historia de la Humanidad.

En Darujhistan, la ciudad del fuego azul, se dice que el amor y la muerte llegarán bailando. Transcurre el verano y el calor es sofocante, pero al hombre redondo y pequeño con el chaleco rojo desteñido le molesta algo más que el sol. Las cosas no van bien. Funestos presagios plagan sus noches y acechan las calles de la ciudad como demonios de las sombras. Los asesinos acechan por los callejones, pero han cambiado las tornas y los cazadores son presas.

El poder de la mente subconsciente es un libro de autoayuda publicado por primera vez en 1963 por el autor Joseph Murphy. El libro sostiene que la mente subconsciente es una fuente de poder ilimitado que puede utilizarse para lograr cualquier objetivo.

Solía creer que la seducción era solo para aquellos con un don natural, los que parecían atraer la atención y ejercer influencia sin esfuerzo. Intenté copiar sus tácticas, pero nunca se sintieron auténticas. No fue hasta que descubrí la verdadera psicología detrás de la atracción y la persuasión humana que todo cambió. Me di cuenta de que la verdadera seducción no se trata de trucos, sino de comprender a las personas, dominarse a uno mismo y saber cómo comunicarse con poder.

Descubre el épico final de la trilogía Powerless de Lauren Roberts. A Paedyn y a Kai vuelve a separarles una realidad que se impone a sus deseos, y deberán enfrentarse a una terrible decisión en esta emocionante conclusión de la exitosa trilogía romántica, perfecta para fans de Sarah J. Maas.

1442. Arnau Estanyol, nieto del protagonista de La catedral del mar, sirve con fervor al rey de Aragón en la conquista de Nápoles cuando los enemigos eternos de la familia aprovechan su ausencia para irrumpir en su palacio y atacar a su hijastra, la joven Marina, con consecuencias devastadoras para todos. Así arranca una deslumbrante novela épica que recorre la segunda mitad del siglo XV, unos años que supusieron el final del oscurantismo medieval y el inicio de un periodo más luminoso, el Renacimiento.

Uniendo el punto de vista científico, psicológico y humano, la autora nos ofrece una reflexión profunda, salpicada de útiles consejos y con vocación eminentemente didáctica, acerca de la aplicación de nuestras propias capacidades al empeño de procurarnos una existencia plena y feliz: conocer y optimizar determinadas zonas del cerebro, fijar metas y objetivos en la vida, ejercitar la voluntad, poner en marcha la inteligencia emocional, desarrollar la asertividad, evitar el exceso de autocrítica y autoexigencia, reivindicar el papel del optimismo....

Así arranca esta intensa aventura de realismo mágico que, a través de un viaje a las memorias de la abuela Amelia, nos cruza con personajes tan alucinantes como Serapio, un valiente perro; Domingo, un héroe en forma de machete; o el mismísimo pueblo ardiente de Las Choapas, en el borde de Veracruz con Tabasco. A quienes decidan adentrarse en sus calles de tierra, llenas de pasión, rencor, odio, amor y, sobre todo, perdón, los espera un rompecabezas armado con una entrañable destreza narrativa, que nos recuerda la mágica pluma de Laura Esquivel o Sofía Segovia.

Rico en revelaciones, anécdotas y reflexiones iluminadoras, ESPERANZA es un libro de memorias emocionante, tremendamente humano y conmovedor, no exento de toques de auténtico sentido del humor. La autobiografía del papa Francisco es al mismo tiempo la «novela de una vida» y un testamento moral y espiritual destinado a conquistar a los lectores de todo el mundo y a convertirse en un legado de esperanza para las generaciones futuras.

Dalinar Kholin desafió al malvado dios Odium a un duelo de campeones en el que se decidirá el futuro de Roshar. Los Caballeros Radiantes solo tienen diez días para prepararse... y la repentina ascensión del taimado e implacable Taravangian al puesto de Odium lo ha sumido todo en una tremenda confusión.

En De animales a dioses, Yuval Noah Harari traza una breve historia de la humanidad, desde los primeros humanos que caminaron sobre la Tierra hasta los radicales y a veces devastadores avances de las tres grandes revoluciones que nuestra especie ha protagonizado: la cognitiva, la agrícola y la científica.

Amanece el día de los Quincuagésimos Juegos del Hambre y el miedo atenaza a los distritos de Panem. Este año, en honor al Vasallaje de los Veinticinco, se llevarán de sus hogares al doble de tributos. En el Distrito 12, Haymitch Abernathy intenta no pensar demasiado en sus probabilidades. Lo único que le importa es que se acabe el día para poder estar con su chica.

The top predictor of growth is not hiding in your invoices or line items but in your sales behaviors. Based on tens of millions of behaviors logged, tracked, and analyzed by more than 400 clients over 20 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth statistically proven to succeed.

In Sales Lab Scripting, tech sales masters A.J. Mahar and Butch Hodson unveil the exact playbook they’ve used to scale dozens of startups. This step-by-step process has helped thousands of sales reps consistently crush their sales goals every month—regardless of experience, product, or industry.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future. With actionable insights and examples from many industries worldwide, the HBR Sales Management Handbook provides the resources you need to build value for your company, your customers, and your sales teams.

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.

How to Market Like Trump, Dominate Your Niche, and Build a Business That Can’t Be Ignored MAGA Marketing Secrets is not a political rant. It’s a tactical, boots-on-the-ground guide to dominating your market, growing your tribe, and controlling the conversation. This book reveals 47 hard-hitting hacks that translate those tactics into real-world business growth – for entrepreneurs, coaches, consultants, creators, and bold brands ready to stand out and scale up. Inside, you’ll discover how to: Craft messaging that sticks and spreads like wildfire Turn haters into free publicity (and ...

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

What if you could generate passive income with AI—without technical skills, big investments, or years of experience? Tired of working long hours with little financial progress? Want a side hustle that earns while you sleep? What if AI could automate, scale, and multiply your income effortlessly? Welcome to the future of online income. In ChatGPT Sidehustles 2025, you'll discover 20 AI-powered business models to escape the 9-to-5, create passive cash flow, and achieve financial freedom.

In 2022, Jonas Berggren started publishing his popular ‘Transform Customer Service’ newsletter on LinkedIn. In 2024, Mark Hillary suggested that the concept of the newsletter could become a book - this book. The CX (R)evolution explores the technologies and digital transformation affecting modern customer experience (CX) strategy. Customer experience is not rocket science. It’s about dedication, empathy, and treating customers as individuals rather than statistics. Everyone involved in any aspect of designing CX today agrees on one thing, the industry is changing faster than ever. ...

Unlock the secrets to conquering niche markets with "Marketing and Business Development," the ultimate guide for entrepreneurs and seasoned business professionals alike. Dive into a wealth of knowledge that transforms the way you approach marketing and business growth, tailored specifically to the unique dynamics of niche audiences. Start your journey by understanding the importance of niche markets and how refining your target audience can give your business a competitive edge. Discover strategies to align your business goals seamlessly with niche marketing techniques, setting a solid ...

Forget the fluff and get-rich-quick schemes. Hustle Smarter, Not Harder: A Practical Guide to Business Success is the brutally honest, refreshingly practical handbook for anyone serious about launching and growing a successful venture. Packed with actionable strategies and real-world examples, this book cuts through the noise and delivers the essential knowledge you need to navigate every stage of the entrepreneurial journey. From validating your idea and crafting a solid business plan to mastering marketing, sales, and customer loyalty, you'll learn how to build a sustainable business ...

CAN YOU SURVIVE THESE PR NIGHTMARES? Master Crisis Management Without Risking Your Real Reputation In the high-stakes world of modern business, PR catastrophes don't announce themselves with convenient warning bells. They explode onto your calendar, demanding immediate action and flawless judgment. This groundbreaking interactive guide puts YOU in the executive hot seat during five meticulously crafted crisis scenarios drawn from real-world corporate disasters—from exploding product and devastating data breaches to viral hot mic moments and holiday party scandals. As you navigate each ...

Feeling left behind in the AI revolution? You're not alone. Everyone’s talking about ChatGPT, Midjourney, and AI tools... but no one’s showing you how to actually make money with AI — until now. This fun, friendly, and slightly sarcastic book for beginners will guide you step-by-step on how to make your first $1,000 using AI. No coding, no tech degree, no crying in the shower required. Want to sell digital products online? AI can help. Dreaming of a side hustle? This book has 10+ ways to start today. Feel like everyone’s ahead of you? Not after this read. Inside, you'll learn: How ...

Pairing thought leadership with artificial intelligence might seem counterintuitive at first glance. After all, thought leadership is about human connection, trust, and original insight—qualities that feel distinctly human. AI, on the other hand, is often seen as algorithmic, data-driven, and impersonal. But what if AI doesn't replace authentic thought leadership—but amplifies it? In today’s hyper-competitive digital landscape, a stark reality has emerged: entrepreneurs, consultants, and creators who strategically leverage AI will SIZZLE with magnetic influence, while those who resist...

Build a Profitable Personal Brand in Just 45 Minutes a Day—No Massive Following Needed Forget chasing likes. Forget posting 10 times a day. Forget trying to be everywhere at once. What if you could earn $10,000+ per month with a tiny, highly engaged audience—and only 45 minutes of focused work each day? In The Tiny Brand Blueprint, you will discover the proven system to grow a six-figure personal brand without burnout, endless content creation, or needing to be “internet famous.” Whether you are just starting out or looking to finally monetize your knowledge and expertise, this book...

Affluent buyers and sellers play by a different set of rules. If you're treating them like any other client, you're missing out on high-end listings, premium commissions, and a level of success most agents only dream about. The Luxury Agent Playbook gives you the insider strategies you need to elevate your brand, command attention, and win the trust of elite clients.

Unlock the secrets to elevating your client consultation skills with "Mastering Client Consultations." This comprehensive guide is your passport to understanding and excelling in the art of client interaction, transforming each meeting into a blueprint for success. Dive into the essentials of decoding client needs, as you'll explore the psychology underpinning client behavior and master the techniques of active listening to identify what truly drives your clients. Discover how to tailor your communication strategies effectively, adapting to diverse styles and crafting questions that foster ...

If you’ve ever said, “I can’t make content—I don’t have the money,” this book is your permission slip to shut up and create. Zero-Budget TV by Emmanuel Simms is the ultimate survival guide for creators, filmmakers, influencers, and dreamers who want to tell powerful stories—without waiting on a budget, crew, or Hollywood miracle. Packed with practical tips, hilarious behind-the-scenes hacks, and real-life case studies, this book proves that creativity doesn’t come from money—it comes from you. Whether you’re filming on your phone, recording a podcast in your closet, or ...

Learn how to use Psychology to get the outcome you want in your negotiations

Pharmaceutical companies launch new products for two fundamental reasons, new products drive growth and growth drives valuations. But consistent growth has never been harder to come by. The decreasing tenure of companies in the S&P 500 Index is an indication of this. The 33-year average tenure of companies in 1964 declined to 24 years by 2016, and is projected to shrink to just 12 years by 2027. More than ever, companies must understand the levers that accelerate growth and put their shoulders behind them.

When it comes to having a profitable career in senior living sales, Kelly Singleton Myers knows that one trait stands above the rest: curiosity. The More You Know, the More You Close reveals how a deep sense of curiosity can transform your sales approach and lead to unprecedented success.

Build a Business That Thrives—One Relationship at a Time Are you grinding away at your solopreneur business, feeling like you’re doing it all on your own? The Connection Advantage will change the way you think about success. This isn’t another book about hustle or scaling fast—it’s about something deeper and far more sustainable: building meaningful professional relationships that lead to real business growth. Whether you’re a coach, consultant, creative, or freelancer, The Connection Advantage gives you the exact strategies you need to turn your network into your most powerful ...

Let me ask you: Do the hotshot superstar Realtors® in your area share their secrets with you? Probably not. But in this audiobook, you'll learn many of the tactics and strategies that helped my top students become super stars. They'll share the secret sauce they learned from me. They'll show you exactly how they implemented what I taught and the huge difference it made in their business.

Are you ready to embrace Kingdom entrepreneurship and unlock true success in both ministry and the marketplace? Made for More equips you with practical tools, Christian success principles, and biblical business strategies to help you build wealth, expand your influence, and live with divine purpose. This powerful Christian business book blends faith and business, offering a roadmap to navigate challenges, seize opportunities, and align your life with God’s divine plan.

You Don’t Have to Be Loud to Be Seen—The Introvert’s Guide to Personal Branding Are you an introvert with something meaningful to share—but the thought of self-promotion, constant content creation, or “putting yourself out there” makes you want to retreat under a blanket? Do you feel invisible online unless you're performing? Burned out by branding advice that feels made for extroverts? Tired of chasing visibility that doesn’t feel true? You’re not broken. You’re not too quiet. And you don’t need to change your personality to build a personal brand. You just need a ...