• E513: Interview with Brad Ball from GlobalSim, Inc.

  • Feb 20 2025
  • Length: 20 mins
  • Podcast

E513: Interview with Brad Ball from GlobalSim, Inc.

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  • Summary

  • In this episode, we dive into the world of trade shows, marketing, and sales with Brad Ball, VP of Sales and Marketing at Global Sim Incorporated.


    Brad shares valuable insights on making the most of trade shows and conferences, including a five-step framework for creating effective exhibit booths. He discusses the importance of consistent branding and the power of "micro-stories" in sales and marketing.


    Drawing from his experience and his book "The Algebra of Sales Persuasion," Brad offers advice for aspiring marketers and salespeople. He emphasizes the value of developing cross-functional skills and understanding both sales and marketing disciplines.


    The conversation also touches on leadership in marketing organizations, with Brad highlighting the importance of writing skills and work ethic in identifying potential leaders.
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