• E517: Interview with Kevin Alansky from Jedox

  • Feb 21 2025
  • Length: 16 mins
  • Podcast

E517: Interview with Kevin Alansky from Jedox

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  • Summary

  • In this episode, we talk with Kevin Alansky, Chief Marketing Officer of Jedox. Kevin shares his journey into marketing and what attracted him to Jedox, a global company born in Germany.


    He discusses Jedox's approach to marketing channels and go-to-market strategies, emphasizing data-driven decision-making. Kevin explains how they market to existing customers versus acquiring new ones.


    The conversation covers the use of AI in content marketing and Jedox's approach to metrics. Kevin highlights the importance of focusing on business-oriented metrics that align with company goals.


    Finally, Kevin offers valuable advice for aspiring marketers, stressing the importance of understanding market pain points, leveraging analytics, and developing strong communication skills.


    This interview provides insights into modern marketing strategies and career development in the field.
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