In this episode, we dive into the world of marketing with Gaston Tourn, Chief Growth Officer at OddBox. Gaston shares his journey from a reluctant marketing student to a passionate marketing professional.

He discusses OddBox's mission to reduce food waste and its impact on climate change. Gaston offers valuable insights on developing marketing strategies, focusing on audience understanding, and the importance of customer-centric approaches.

The conversation covers various topics, including:

• Choosing effective marketing channels
• Key metrics for business growth
• Creating successful go-to-market strategies
• Leadership and team management
• The role of AI in content creation

Gaston also provides advice for aspiring marketers and early-stage tech startups, emphasizing the importance of understanding human behavior and maintaining a strong customer focus.

In this episode, we sit down with Eric Riley, Chief Marketing Officer and Business Development Officer at 4Creeks, Inc. Eric shares his journey into marketing and his passion for the architecture, engineering, and construction industry.

Eric discusses the importance of understanding customer needs through direct interactions and how 4Creeks integrates its teams for better communication. He emphasizes the significance of branding in their industry and how it goes beyond visual elements.

The conversation covers leadership strategies, including fostering growth mindsets and creating personalized development plans for team members. Eric also touches on how 4Creeks is leveraging AI in content marketing and knowledge sharing.

Finally, Eric offers valuable advice for aspiring marketers, stressing the importance of developing interpersonal skills alongside technical abilities in today's technology-driven world.

In this episode, we talk with Melinda Marchesi, Chief Marketing Officer of Prosper Marketplace. Melinda shares her journey from journalism to financial services marketing, offering valuable insights for aspiring marketers.

She discusses Prosper's role in helping people manage their finances and consolidate debt. Melinda explains their marketing strategies, including customer retention, partnerships, and direct mail.

The conversation covers content creation, metrics, brand consistency, and product marketing. Melinda emphasizes the importance of diverse skills in marketing teams and adapting to new technologies like AI.

She also provides advice for future marketers, stressing the value of business knowledge and exploring different career paths. This interview offers a wealth of knowledge for anyone interested in marketing leadership and financial technology.