• E511: Interview with Marc Gassó Busquets from Harmonix

  • Feb 18 2025
  • Length: 32 mins
  • Podcast

E511: Interview with Marc Gassó Busquets from Harmonix

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  • Summary

  • In this episode, we dive into the world of B2B marketing with Marc Gassó Busquets, Chief Marketing Officer at Harmonix.


    Marc shares insights on integrating communication channels and applying AI to transform CRM effectiveness. He discusses strategies for demand generation in enterprise markets, emphasizing the importance of outbound sales and quality content creation.


    The conversation covers key marketing metrics, the role of generative AI in content production, and the significance of strong branding when selling to large enterprises.


    Marc also offers valuable advice on marketing leadership and career development. He stresses the importance of continuous learning for team members and choosing an industry you're passionate about when starting in marketing.


    This episode provides practical insights for marketers at all levels, from tactical tips to strategic thinking in the B2B space.
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