• E510: Interview with Eric Eden from Workverse

  • Feb 18 2025
  • Length: 25 mins
  • Podcast

E510: Interview with Eric Eden from Workverse

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  • Summary

  • In this episode, we dive deep into the world of marketing with Eric Eden, CMO of Workverse. With over 25 years of experience in tech marketing, Eric shares valuable insights on:


    • The evolution of internet marketing since the 1990s
    • Building quality-focused professional networks
    • Effective content creation and distribution strategies
    • Leveraging AI tools in marketing
    • Balancing demand generation and branding efforts
    • Key metrics for measuring marketing success
    • Building high-performing marketing teams


    Eric's journey from journalism to tech marketing offers a unique perspective on the industry's transformation. He emphasizes the importance of adapting to technological changes, focusing on quality over quantity, and hiring passionate, curious individuals.


    Whether you're a seasoned marketer or just starting your career, this episode provides actionable advice and thought-provoking ideas to elevate your marketing game.
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