HOW DO YOU FIND THE RIGHT PERSON?

Do you immediately pick the one with the big names on paper? Or do you seek someone who can really lay down the cards, and shows he can cope with the times?
 

In this episode, Chris talks to Jordyn (Peterson) Curley, Owner & Producer at Elephant Season Productions, shares her insights on how to properly pick the right artist for her team. Jordyn also talks about the things you should do when an opportunity comes. Learn more in this latest episode of Content-Led Growth.
 

GEARS FOR GROWTH

JORDYN: START WITH THE PORTFOLIO

"The first thing you do is look at the portfolio, right? Like, that is with the only connection that you initially have to someone looking for a job is looking at their website, at their portfolio? And that is very simple. Does it look like something that a bot made? Or does it look personal”

JORDYN: STEP UP AND RAISE YOUR HAND

"This is the number one thing that I tell people. It sounds ridiculous. Raise your hand. If there is something that needs to be done, step up. If you don't know how to do it, learn how to do it, the more that you can show yourself as being capable. And as being the one willing to do the tasks that no one else wants to do, the more opportunities you'll have for advancement.”

Connect with Jordyn and her work through the link below: 

• LinkedIn - https://www.linkedin.com/in/jordyn-curley/
• Website - https://www.elephantseasonproductions.com/

Learn more about Chris in the link below: 

• LinkedIn - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

GIVING BACK TIME

As a leader, helping businesses maximize their ROI by having the right people in the right positions not only helps the company but also helps these people get more freedom and their time back.
 

Chris Decker and Shobi Zietlow talk about working together in the Business Mastery program and what they learned and experienced all throughout. Shobi also shares about her journey, her whats and whys, and handling momentum efficiently, especially once success starts to roll in.
 

GEARS FOR GROWTH

SHOBI: KNOWING YOUR WHY

"Just being super committed to it and knowing what you're doing and why you're doing it. You really need to care about your clients, you really need to care about whoever it is you're serving because if you have a business, you're serving someone.”

Connect with Shobi and her work through the link below: 

• LinkedIn - https://www.linkedin.com/in/shobizietlow/
• Website - https://www.referralstaffingsolutions.com/

Learn more about Chris in the link below: 

• LinkedIn - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

ARE YOU ALL FIRED UP?!

Have you ever heard about the 3 things you need to light your ass on fire?

Chris Decker and Gail Kasper discuss how one can reconnect with their passion, especially when feeling down or going through hardships. In order to achieve one's goals, it is important to have passion and to face challenges with logic. Additionally, it is important to celebrate successes along the way. Gail suggests that one should take risks and explore new things in order to find passion again.

GEARS FOR GROWTH

GAIL: FIND YOUR PASSION, FIND THE FIRE

"Everybody needs to have a passion. What is important, what is that fire that you have within yourself that you've always wanted that you can't live without? So step one in that process is to isolate what is that passion? What is that fire that you have within you.”

Connect with Gail and her work through the link below: 

• LinkedIn - https://www.linkedin.com/in/gailkasper/
• Twitter - https://twitter.com/GailKasperFans

Learn more about Chris in the link below: 

• LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

A NEW POWER IS RISING

Chris welcomes Helen Fanucci, Customer Success Sales Leader at Microsoft, and the best-selling author of “Love Your Team”. Helen will be sharing the inspiration behind the book, and some of her experiences that inspired her to become a leader who really cares for her people. Tune in and find out more about Helen in this latest episode of Content-Led Growth.

GEARS FOR GROWTH

HELEN: Love your team, it’s important.

"I think it's super important that managers really focus on their team members, understand them as whole human beings with lives and ambitions, while simultaneously figuring out how they can support them, reduce friction in the sales process, maybe using their positional power in the organization to get resources or to connect with customer executives.”

RENE: Retaining people is the core of success

"With COVID, employees were leaving in droves, you know, 44 million people a month were quitting. So retaining talent is core to the manager's ability to be successful.”

Connect with Helen and her work through the link below: 

• LinkedIn - https://www.linkedin.com/in/helenfanucci/
• Book - https://www.amazon.com/Love-Your-Team-Survival-Managers/dp/1544534000/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Learn more about Chris in the link below: 

• LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

TELL YOUR CUSTOMER WHAT YOU WILL DO, THEN DO IT

These are important words from Rene Zamora, President, Author, and Fractional Sales Management Consultant of Sales Manager Now. Rene tells a story about his experience in blogging for many years and shares his insights about creating commitments and establishing trust with your customer. Find out more about Rene in this latest episode of Content-Led Growth.

GEARS FOR GROWTH

RENE: The importance of creating commitments and trust

"I coach my salespeople to actually look for opportunities, make promises you can keep because we're all trying to build trust. If we get trust with customers we get honesty, we get transparency, we can really understand the problem, we can disqualify that customer as well as we can qualify that customer, we can build better solutions with trust.”

CHRIS: Establishing trust with a customer now, and even after

"I think an important point that Renee is uncovering here is establishing that trust with the customer, even after they're a customer, not even a potential customer. Someone that is already working with your company, looking for more opportunities to tell them what you're going to do and then do it make a promise and show them or over deliver a little bit on that. And I think that was a really important reminder for pretty much anyone.”

Connect with John and her work through the link below: 

• LinkedIn - https://www.linkedin.com/in/renez/
• Website - https://salesmanagernow.com/

Learn more about Chris in the link below: 

• LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

THE HEADMASTER OF NOOB SCHOOL IS HERE

Everybody who has something or everything started from nothing. John Sterling, the author of Sales For Noobs in the house! And he will be sharing his story to Chris how he started working on his book and the reasons behind it. John will also be dishing out a ton of insights for young people who are looking into working in sales. So tune in as John will also be talking about his own show, Noob School, in this latest episode of Content Led Growth.

GEARS FOR GROWTH

JOHN: How a collection of notes gave birth to his book

"I had had a file. So I had notes going back to 1995. I mean, that's how long I've been putting little notes and ideas and clips and stuff into this file folder. So I had something to start with, and so I just started putting those in little piles, like, this might be a chapter, this might be a chapter, and then eventually, settled on nine chapters on the kind of nine ideas and put those in order.”

JOHN: The best way of figuring out your career path

"You can really read my book and spend some time talk to a lot of mentors, do some shadowing and figure out, I want to live in this part of the country, I want to work for this kind of company. In fact, there are only 10 companies that I really liked to work for doing this kind of job. And I'm going to try to find a way to go get that job. I mean, that's the best way to do it, and to be patient about getting in there.”

Connect with John and her work through the link below: 

• LinkedIn - https://www.linkedin.com/in/johnsterling1/
• Website - https://noobschool.org/
• Podcast - https://podcasts.apple.com/us/podcast/noob-school/id1568159542
• Book - https://www.amazon.com/Sales-Noobs-Everything-Rookies-Promoted/dp/1735925306

Learn more about Chris in the link below: 

• LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

If something is worth doing, then it’s worth doing it correctly and most of all, consistently. In this episode of the Content-Led Growth podcast, your host Chris Decker is joined by the Data Diva herself, Debbie Reynolds. Debbie, who hosts The Data Diva Talks Privacy Podcast, discusses how consistency in content creation skyrocketed her consulting business. Debbie also talks about the biggest challenge that companies face today with data privacy, and how ignoring it can spell trouble for your business. 

HIGHLIGHTS 

• How content creation turbocharged Debbie's business
• A look back at the early days of Debbie's content creation journey
• How Debbie keeps up with the recent trends in podcasting 
• The biggest challenge with data privacy today
• Policies should be operational, not aspirational 
• Advice for new content creators: be consistent

QUOTES 

How podcasting changed the way Debbie acquired customers: "A lot of the time when you think about the traditional ways of marketing, you're like okay, let me try to find someone within the organization and crawl myself up that ladder to a decision-maker. [Now], I have the decision-makers reaching out to me and saying 'Hey, we love your stuff, we want to work with you.' And they just sort of make it happen."

The biggest challenge that companies face with data privacy today, says Debbie: "If a company doesn't do anything, they say, 'Oh, forget data privacy. It doesn't bother me or whatever.' What they're starting to see is the data that they used to get free-flowing, is gonna start to dry up. Maybe some of the customers they were working with may not work with them anymore because they're putting more stipulations within contracts."

Debbie on staying consistent with your content creation: "I think people don't understand how important consistency is. So when I say that it makes it sound tiring. It sounds exhausting... When I say consistency, I mean figure out the pace you want to go and stay in that rhythm."

Connect with Debbie and her work through the link below: 

• LinkedIn - https://www.linkedin.com/in/debbieareynolds/
• Website - https://www.debbiereynoldsconsulting.com/
• Podcast - https://podcasts.apple.com/us/podcast/the-data-diva-talks-privacy-podcast/id1559159451

Learn more about Chris in the link below: 

• LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

In this very special episode of the Content-Led Growth podcast, Chris Decker is joined in the studio by Salescast’s very own Director of Podcast Success, Arthur Aaron Magdangal. Arthur was one of the first Salescast’s first employees, and got to see how the company grew to its current size and iteration. As one of its pioneers, Arthur talks about the core values that have developed organically in the company during the past few years, particularly those that resonate with his own. 

HIGHLIGHTS 

• Treat others the way you would want to be treated
• How to build trust in an organization
• Be intentional with the impact you make 
• Hiring and firing decisions need to be grounded on values
• Arthur's takeaways from his US trip

QUOTES 

Why it's important to be intentional about one's actions and impact, says Arthur: "If you do things in a very transparent way, there's gonna be impact. If you do things in a bad way, there's gonna be a negative impact. As long as you do positive things, you're certainly gonna have a positive impact. If it's not gonna be right away, it's sooner."

Why establishing a solid foundation of values is crucial for growing companies, according to Chris: "It's time to really decide what are the things we're gonna hire and fire by. Because as we scale we actually need to reduce the amount of complexity as much as possible, we need to make things simpler. If we build this roadmap together, future decisions will be easy."

Connect with Arthur through the link below: 

• LinkedIn -  https://www.linkedin.com/in/arthur-aaron-magdangal-163531aa/

Learn more about Chris in the link below: 

• LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris.