If something is worth doing, then it’s worth doing it correctly and most of all, consistently. In this episode of the Content-Led Growth podcast, your host Chris Decker is joined by the Data Diva herself, Debbie Reynolds. Debbie, who hosts The Data Diva Talks Privacy Podcast, discusses how consistency in content creation skyrocketed her consulting business. Debbie also talks about the biggest challenge that companies face today with data privacy, and how ignoring it can spell trouble for your business. 

HIGHLIGHTS 

• How content creation turbocharged Debbie's business
• A look back at the early days of Debbie's content creation journey
• How Debbie keeps up with the recent trends in podcasting 
• The biggest challenge with data privacy today
• Policies should be operational, not aspirational 
• Advice for new content creators: be consistent

QUOTES 

How podcasting changed the way Debbie acquired customers: "A lot of the time when you think about the traditional ways of marketing, you're like okay, let me try to find someone within the organization and crawl myself up that ladder to a decision-maker. [Now], I have the decision-makers reaching out to me and saying 'Hey, we love your stuff, we want to work with you.' And they just sort of make it happen."

The biggest challenge that companies face with data privacy today, says Debbie: "If a company doesn't do anything, they say, 'Oh, forget data privacy. It doesn't bother me or whatever.' What they're starting to see is the data that they used to get free-flowing, is gonna start to dry up. Maybe some of the customers they were working with may not work with them anymore because they're putting more stipulations within contracts."

Debbie on staying consistent with your content creation: "I think people don't understand how important consistency is. So when I say that it makes it sound tiring. It sounds exhausting... When I say consistency, I mean figure out the pace you want to go and stay in that rhythm."

Connect with Debbie and her work through the link below: 

• LinkedIn - https://www.linkedin.com/in/debbieareynolds/
• Website - https://www.debbiereynoldsconsulting.com/
• Podcast - https://podcasts.apple.com/us/podcast/the-data-diva-talks-privacy-podcast/id1559159451

Learn more about Chris in the link below: 

• LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.