The Cold Start Problem
Using Network Effects to Scale Your Product
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The Cold Start Problem
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Narrated by:
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Andrew Chen
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By:
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Andrew Chen
About this listen
Brought to you by Penguin.
A transformative guide to growing any business, from one of Silicon Valley's most esteemed investors.
Why do some products take off? And what can we learn from them?
The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.
Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user.
Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing).
The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies.
©2021 Andrew Chen (P)2021 Penguin AudioListeners also enjoyed...
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 6,522
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Performance4.5 out of 5 stars 5,585
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Story4.5 out of 5 stars 5,561
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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3 out of 5 stars
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Overall5 out of 5 stars 2,510
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Performance5 out of 5 stars 2,115
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Story5 out of 5 stars 2,099
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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How I Get It Done
- By: Shereen Marisol Meraji
- Narrated by: Shereen Marisol Meraji
- Length: 9 hrs and 53 mins
- Original Recording
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Overall4.5 out of 5 stars 33
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
In a series of deeply moving and inspiring conversations, host Shereen Marisol Meraji connects with successful women from all walks of life to reveal how they manage their careers and every aspect of their lives. Based on the long-running column from The Cut and New York Magazine.
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5 out of 5 stars
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Relatable, helpful, and beautifully produced.
- By Anonymous User on 09-07-24
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiobook By T. Harv E](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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Overall5 out of 5 stars 527
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Performance5 out of 5 stars 458
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Story5 out of 5 stars 462
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
What listeners say about The Cold Start Problem
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 05-03-24
Most comprehensive writing on Network Effects and Marketplaces
I'm head of product at Boardroom, a dating app for professionals. Andrew's writing helped me understand how to prioritize growth, by focusing on the quality of our atomic networks. We now track zero rates and virality factors for cities to measure their health - ans we've already seen massive value unlocks as a result.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- srivatsa
- 12-19-21
Best book of the year!!
Must read for folks who want to understand network effects in detail. Excellent story telling and enjoyed listening to every chapter. As a growth marketing professional have a very high regard to Andrew and this book is Andrew Chen classic!!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- David
- 07-26-22
A must read for modern tech companies
In my experience, entrepreneurs that fail to understand network effects are at a huge disadvantage.
That’s why I love this book. It offers a language to hold more sophisticated conversations about network effects, introducing terms like “zeros”, “atomic networks” and prying apart acquisition, engagement and economic effects.
Well done Andrew on a great piece of work.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Anonymous User
- 06-18-22
Entertaining but too biased on Uber's experience
I did enjoyed hearing this book but I had trouble believing all of the author stories. Seems too good to be true from my side.
Please note that I don't believe there is a differential value proposition on Uber ride business, so I might be biased as well.
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