Scientific Advertising

By: Claude Hopkins

Narrated by: Ty Carthage

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Public Domain (P)2015 Tridb Audiobooks

Good info but needs to be updated. Found it would

Would be easier to understand in the 1960s. Some words are not used these days.

Still Relevant, Lazy Recording

Remarkably relevant to modern life, despite being written over 100 years ago. However, the production was marred by numerous unedited mistakes.

Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.

Not very useful for today’s marketing world

It serves the purpose of providing the very basic principles of marketing, but uses examples from 100 years ago.

Your unfair advantage

Imagine how Moses felt when he was handed The Ten Commandments by God. That’s how you’re going to feel when you read the book.

If you’re just starting out this is going to save you money, time and heartache. If you’re already in business and doing well this is going to give you a second home, a luxury car you never dreamed of owning and pay for your retirement and your children’s college.

But… only if you follow these principles or hire an agency that does.

Ignore the reviews about the narrator. The narrator is great. Ignore the reviews saying this is just common knowledge or dated. It’s not. It’s uncommon knowledge to 99% of all business owners. Think it’s too short? It’s brevity is what makes it even more valuable.

The Narrater is horrible

I think the content of the book may be pretty good, but trying to get through it listening to this narrator is torture

Great audible on advertising

Gives key points what to do for the best adverting. Headline is most important. Nothing exotic or odd regular print just as good

buen libro, narración mediocre

numerosos errores en una narración que no es de más de 2 horas, repiten oraciones, hay trabas al hablar. Se siente como una versión en obra negra, no como un producto terminado y bien pulido.

Must Listen

This is a must listen for anyone that's a copywriter or a marketer. Or for someone in training to be either a copywriter or a marketer.

pretty good book

just booked have a couple of interesting points and tell you a lot about old school advertisement and how now times has changed a lot and with technology thing does got more advanced but some of the some of the skillset Still Remains and we still use some of the stuff