How to Write a Good Advertisement
A Short Course in Copywriting
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How to Write a Good Advertisement
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Narrated by:
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Scott R. Pollak
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By:
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Victor O. Schwab
About this listen
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just a few hours this book clearly explains the core elements of an effective advertisement. Schwab shows us how to How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding.
Fifty years after publication this book is still the standard bearer, sought after by a new generation of copywriters and businesspeople. Listen to it, apply it, and watch your sales soar. This audiobook is expertly narrated by Scott Pollak and includes a forward by Johanna M. Costigan.
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This book can change your life!
- By Cat O. on 04-04-18
By: Adelyn Birch
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Mind Mapping
- Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management
- By: Kam Knight
- Narrated by: Jim D Johnston
- Length: 5 hrs
- Unabridged
-
Overall4.5 out of 5 stars 830
-
Performance5 out of 5 stars 776
-
Story5 out of 5 stars 773
This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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4 out of 5 stars
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make sure to practice
- By Meryem on 04-24-17
By: Kam Knight
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How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
- Original Recording
-
Overall5 out of 5 stars 837
-
Performance5 out of 5 stars 694
-
Story5 out of 5 stars 681
Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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5 out of 5 stars
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I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 887
-
Performance4.5 out of 5 stars 765
-
Story4.5 out of 5 stars 758
Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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5 out of 5 stars
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Great concept, interesting writing.
- By Kate on 11-03-17
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Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 33
-
Performance4 out of 5 stars 19
-
Story4 out of 5 stars 19
Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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5 out of 5 stars
-
Best so far . . .
- By Medusa in Akron on 07-20-21
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English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
- Original Recording
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Overall4.5 out of 5 stars 1,600
-
Performance4.5 out of 5 stars 1,406
-
Story4.5 out of 5 stars 1,383
Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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5 out of 5 stars
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
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Our Magnificent Bastard Tongue
- The Untold History of English
- By: John McWhorter
- Narrated by: John McWhorter
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall4 out of 5 stars 4,024
-
Performance4.5 out of 5 stars 3,400
-
Story4 out of 5 stars 3,376
A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
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5 out of 5 stars
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Great for casual linguists
- By Bertie on 01-11-10
By: John McWhorter
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No Calculator? No Problem!
- Mastering Mental Math
- By: Art Benjamin, The Great Courses
- Narrated by: Art Benjamin
- Length: 5 hrs and 46 mins
- Original Recording
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Overall4.5 out of 5 stars 277
-
Performance4.5 out of 5 stars 205
-
Story4.5 out of 5 stars 202
No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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5 out of 5 stars
-
Excellent but need PDF
- By Majeed on 10-15-19
By: Art Benjamin, and others
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How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair!
- By: Brian Diez
- Narrated by: Mike Norgaard
- Length: 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 472
-
Performance4.5 out of 5 stars 388
-
Story4.5 out of 5 stars 386
Did you know that you could have credit scores in the low 600s even if you never missed a bill payment in your life? That's because your payment history is only 35% of your credit score. How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair will show credit industry secrets for maximizing the other 65%. The best part is you will see real results in just 30 days.
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1 out of 5 stars
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Don't waste a credit on this!
- By typhoidtrish on 10-01-18
By: Brian Diez
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3 out of 5 stars
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5 out of 5 stars
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Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
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1 out of 5 stars
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Absolutely terrible narration. Not recommended.
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1 out of 5 stars
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4 out of 5 stars
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Lots of good information BUT!
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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5 out of 5 stars
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Use the Audible Speed Feature!
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