The Ultimate Sales Letter, 4th Edition
Attract New Customers, Boost Your Sales
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The Ultimate Sales Letter, 4th Edition
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Narrated by:
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Matt Cartsonis
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By:
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Dan S. Kennedy
About this listen
Write well to sell big!
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©1990, 2000, 2006, 2011 Dan S. Kennedy (P)2019 Simon & Schuster AudioListeners also enjoyed...
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3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 996
-
Performance4.5 out of 5 stars 870
-
Story4.5 out of 5 stars 867
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 54
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Performance4.5 out of 5 stars 46
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Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
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Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4 out of 5 stars 236
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Performance4.5 out of 5 stars 72
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Story4 out of 5 stars 70
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
-
Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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How to Master the Art of Selling Financial Services
- By: Tom Hopkins
- Narrated by: Tom Hopkins
- Length: 3 hrs and 48 mins
- Unabridged
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Overall5 out of 5 stars 320
-
Performance5 out of 5 stars 276
-
Story5 out of 5 stars 274
Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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3 out of 5 stars
-
better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 4,222
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Performance4.5 out of 5 stars 3,537
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Story4.5 out of 5 stars 3,515
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The 25 Sales Skills
- They Don't Teach at Business School
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance4 out of 5 stars 51
-
Story4 out of 5 stars 49
Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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5 out of 5 stars
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Great Sales book!!!
- By NN on 02-27-17
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1 out of 5 stars
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In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
- By Fred on 09-20-21
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Performance4 out of 5 stars 5
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Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
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5 out of 5 stars
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simple and powerful
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The Copywriter's Handbook
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
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Performance5 out of 5 stars 14
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Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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3 out of 5 stars
-
The politics distracts from the nuts and bolts
- By helsinki institute pics on 07-19-23
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Performance5 out of 5 stars 805
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Story5 out of 5 stars 800
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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5 out of 5 stars
-
Buy the print or kindle version. The narration is trash.
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Overall5 out of 5 stars 923
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Performance5 out of 5 stars 741
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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Renegade Millionaire
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Overall4.5 out of 5 stars 65
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Performance4.5 out of 5 stars 60
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Story4.5 out of 5 stars 60
When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope, but practically shreds it into a million pieces and daring to live and experience life where few others are willing to go? Being a renegade millionaire means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever.
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1 out of 5 stars
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This is a sales letter - not a book
- By Roget1982 on 07-13-20
By: Dan S. Kennedy, and others
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Scientific Advertising
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Overall4.5 out of 5 stars 395
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Performance4 out of 5 stars 344
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Story4.5 out of 5 stars 340
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
-
The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
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Dotcom Secrets
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Overall5 out of 5 stars 1,121
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Performance5 out of 5 stars 900
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Story5 out of 5 stars 896
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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The E-Myth Seminar
- Taking Charge of Your Business and Your Life
- By: Michael E. Gerber
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-
Overall4.5 out of 5 stars 325
-
Performance4.5 out of 5 stars 268
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Story4.5 out of 5 stars 262
Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
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5 out of 5 stars
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Like E-myth but sick of Sarah and the pie shop?
- By A. Molnar on 08-24-19
What listeners say about The Ultimate Sales Letter, 4th Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kindle Customer
- 06-15-21
The Master of Direct Marketing Never Disappoints.
The Late Great Dan Kennedy...A One of A Kind. The Wealth of Knowledge Him and His Team Have Left Us In His Writings and Other Resources Are Remarkable Assets to Discover..
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 12-04-19
Really great reading by Cartsonis
I enjoyed listening to Cartsonis as much as I enjoyed all the helpful steps outlined in the book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Leonel Dorta
- 08-03-22
Worth Every Cent
This book gives you many great ideas and insight . I do a lot of direct marketing and after reading the book I went to work on my copy.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- KGM
- 10-17-19
Timeless!
Having the wonderful experience of working directly with Dan as a student and meeting with him personally in Hudson, Ohio over a decade ago. I can say he was one of the best. You liked him or you didn’t. But, one thing is for sure... you couldn’t refute his strategies. Superb audio book.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mark Bowser
- 09-23-19
Fantastic!!! Packed Full of Action Steps
Dan Kennedy was a master. Even though we have just lost him, his work lives on. The Ultimate Sales Letter is one of those must have books for all sales and marketing professionals. If you are a business owner, then that is you. Get your copy today and start profiting more now.
Mark Bowser
Author of “Sales Success” with Zig Ziglar
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- christi lopez
- 03-17-23
Actionable and formidable
Never disappoints! This book gives you the step by step and insights you need for writing sales letters. Already putting it into practice.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- christopher amado
- 01-22-21
Warning.. This book will amass you fourtunes...
so many value bombs in this book I don't know where to begin. Honestly if you want to know more about copywriting and how to make an effective sales letter this book is the book for you!!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- The Lion's Garden
- 01-21-21
Best copywriting book I read
Super practical and evergreen ideas and principles.
I liked the fact that every chapter and tip is backed up with so many experience & knowledge.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- acebreakz
- 04-17-20
Worth while listen.
This book definitely has some good content for any aspiring copy writer. If your a professional copy writer then you probably have already read/listened to this book and/or are aware of much of the content within however, I would suggest giving it a listen none-the-less as you may add some new little tricks and trades to your arsenal. Lastly, I would recommend this book to anyone in sales in general as you are certain to pick up some useful components that can and probably will, increase your sales if utilized.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Tyler
- 02-16-20
Makes me Want to Order a Physical Copy!
This book is an absolute essential when studying copy and implementing copy into your business. I believe this book can be used like a reference and text book several times through out the year when writing copy. I want to buy the physical copy now.
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3 people found this helpful