Cashvertising Online

How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response

By: Drew Eric Whitman

Narrated by: Johnny Heller

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.

Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship.

Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising!

Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

©2023 Drew Eric Whitman (P)2023 Vibrance Press

Critic reviews

“Fasten your seatbelt! This book is like attending an intense, live seminar packed with the latest tips, tricks, and techniques—all based on sound scientific research—about what persuades online consumers to buy. Best of all, it’s 100 percent practical. You can start using it tonight and see dramatic changes in your response.”
—Dr. Joe Vitale, author of Hypnotic Writing and Buying Trances

“Dr. Direct hits it out of the park again! Cashvertising Online is so good—so full of powerful, quantifiable tips based on actual research—that I found myself taking notes like a diligent college student. At the same time, Whitman’s easy, conversational style makes for a delightful read. If you really want to smash the competition in the age of social media, this book is an absolute must.”
—Richard Bayan, author of Words That Sell

“This book unlocks a treasure-trove of practical, ‘real world’ marketing strategies designed to maximize your online potential.”
—Thomas A. Freese, bestselling author of Secrets of Question Based Selling

This is exactly what you need!

Extremely helpful. No fluff, just solid information and tips you can use right away. I highly recommend this book!

Great Book 🎙️📖

One of the best books I’ve read/listened on the subject of digital marketing/selling.

A must read!

I thought this book was fantastic for understanding the concepts of marketing. For understanding the eight life forces that motivate people to make buying decisions. I highly recommend it and wish I could find it in Spanish.