Preventing Brandslaughter
How to Preserve, Support and Grow Your Brand Asset Value
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Preventing Brandslaughter
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Narrated by:
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Spider Graham
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By:
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David Corbin
About this listen
In this Wall Street Journal best-seller, you will be escorted into a story describing the brand as a tangible expression of a top performing culture and how it comes to life when its elements– including the mission–are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs and is measured through what David Corbin calls “ABI”–the Audit of Brand Integrity. Are we living our brand?
In Preventing Brandslaughter, Corbin outlines, in the form of a parable–the story of Reliant Hospital–how essential brand is to the credibility and reputation of any organization–attracting, engaging, and keeping top performers, not to mention its overall value.
©2019, 2023 David M. Corbin (P)2023 David M. CorbinListeners also enjoyed...
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-
Story4.5 out of 5 stars 33
When the judge she's clerked for dies, Caroline Bragg starts over as in-house counsel for a pharmaceutical start-up working on innovative adult stem cell research with the potential to save thousands of lives. But when her charismatic new boss ignores her legal advice, Caroline's left unsettled. Then the company launches into headlines when a furious family demands answers regarding how the start-up used their deceased relative's cells for innovation - with neither informed consent nor agreement for compensation.
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3 out of 5 stars
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“Oh Brandon”...who talks like this?..I’m from Jersey
- By Pat P. on 05-01-21
By: Cara C. Putman
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
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Overall5 out of 5 stars 32
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Performance5 out of 5 stars 28
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Story5 out of 5 stars 28
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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5 out of 5 stars
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Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
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It Shouldn't Be This Hard to Serve Your Country
- Our Broken Government and the Plight of Veterans
- By: David Shulkin
- Narrated by: Daniel Thomas May, David Shulkin
- Length: 11 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4.5 out of 5 stars 67
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Story4.5 out of 5 stars 69
Known in health care circles for his ability to fix ailing hospitals, Dr. David Shulkin was originally brought into government by President Obama, in an attempt to save the broken Department of Veterans Affairs. When President Trump made him VA secretary, Dr. Shulkin was as shocked as anyone. Yet this surprise was trivial compared to what Shulkin encountered as the VA secretary: a team of political appointees devoted to stopping anyone - including the secretary himself - who stood in the way of privatizing the organization and implementing their agenda.
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4 out of 5 stars
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A Powerful Account by an Impressive Public Servant
- By Tom on 12-10-19
By: David Shulkin
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Hug Your People
- The Proven Way to Hire, Inspire, and Recognize Your Employees
- By: Jack Mitchell
- Narrated by: James Boles
- Length: 6 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 41
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Performance4.5 out of 5 stars 24
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Story4.5 out of 5 stars 25
In Hug Your People, Jack Mitchell shares his secrets for creating happy employees, secrets as simple as they are revolutionary.
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5 out of 5 stars
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good book.
- By Chance Woodal on 11-06-22
By: Jack Mitchell
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Committed
- Dispatches from a Psychiatrist in Training
- By: Adam Stern MD
- Narrated by: Adam Stern MD
- Length: 7 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4.5 out of 5 stars 70
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Story4.5 out of 5 stars 70
Adam Stern was a student at a state medical school before being selected to train as a psychiatry resident at one of the most prestigious programs in the country. His new and initially intimidating classmates were high achievers from the Ivy League and other elite universities. Faculty raved about the group as though the residency program had won the lottery, nicknaming them “The Golden Class”, but would Stern ever prove that he belonged? In his memoir, Stern pulls back the curtain on the intense and emotionally challenging lessons he and his fellow doctors learned.
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5 out of 5 stars
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Thank you for reminding me,
- By Ms D on 12-29-21
By: Adam Stern MD
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 92
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Performance4.5 out of 5 stars 83
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Story4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- By: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 20 mins
- Unabridged
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Overall4.5 out of 5 stars 78
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Performance4.5 out of 5 stars 66
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Story4.5 out of 5 stars 66
Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
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2 out of 5 stars
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Basic common sense!
- By RENATA LAIR on 05-30-23
By: Shep Hyken
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The Rationing
- A Novel
- By: Charles Wheelan
- Narrated by: Josh Hurley
- Length: 16 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 45
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Performance4.5 out of 5 stars 43
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Story4.5 out of 5 stars 43
America is in trouble - at the mercy of a puzzling pathogen. That ordinarily wouldn’t lead to catastrophe, thanks to modern medicine, but there’s just one problem: the government supply of Dormigen, the silver bullet of pharmaceuticals, has been depleted just as demand begins to spike. Set in the near future, The Rationing centers around a White House struggling to quell the crisis - and control the narrative.
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4 out of 5 stars
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For A While I Thought It Wasn’t Fiction
- By Brian on 10-12-19
By: Charles Wheelan
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Winging It: Stop Thinking, Start Doing
- Why Action Beats Planning Every Time
- By: Emma Isaacs
- Narrated by: Emma Isaacs
- Length: 6 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 87
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Performance5 out of 5 stars 66
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Story4.5 out of 5 stars 65
Women are notorious over-preparers and underestimators when it comes to their own readiness to try something new. But as Emma teaches, what most often holds us back are our own fears, excuses, and doubts. With her revolutionary manifesto, Winging It, Emma shares a rallying cry for all women to “do the things that scare you, build your wealth, make an impact, fail lots, and get up and try again”.
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4 out of 5 stars
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Good advice
- By Amanda Schmidt on 05-28-21
By: Emma Isaacs
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Fred 2.0
- New Ideas on How to Keep Delivering Extraordinary Results
- By: Mark Sanborn, Margaret Kelly - foreword
- Narrated by: Stephen Bel Davies
- Length: 4 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4.5 out of 5 stars 76
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Story4 out of 5 stars 77
Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.
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4 out of 5 stars
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Excellent extension of The Fred Factor
- By Mike Henry Sr. on 02-07-15
By: Mark Sanborn, and others
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HR on Purpose
- Developing Deliberate People Passion
- By: Steve Browne
- Narrated by: Steve Browne
- Length: 3 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 200
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Performance4.5 out of 5 stars 169
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Story4.5 out of 5 stars 169
Can you be in HR for more than 30 years and still be geeked out about it? The answer is yes, you can! HR leader and popular Everyday People blogger Steve Browne takes a fresh look at HR through an engaging assortment of real-life examples, insights, and epiphanies and encourages practitioners to drop the preconceptions of what HR should be and instead look to what HR could be. Listen to this book to rekindle your passion for a field that is vibrant and vital and touch the lives of everyone you encounter with HR on Purpose!
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5 out of 5 stars
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Enjoyable book about the HR profession
- By Rancher on 06-22-19
By: Steve Browne
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The Spirit of Kaizen
- Creating Lasting Excellence One Small Step at a Time
- By: Bob Maurer, Leigh Ann Hirschman
- Narrated by: Bob Maurer
- Length: 4 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 657
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Performance4.5 out of 5 stars 559
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Story4.5 out of 5 stars 555
UCLA psychologist and organizational consultant Dr. Robert Maurer provides a simple and proven effective technique for making major changes with minimal disruption. Applying the operational concept of kaizen - small, continual improvements - to common management challenges, managers can drive major improvements with a series of well-planned techniques for boosting quality, innovation, sales, and morale.
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5 out of 5 stars
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A must for anyone that wants to achieve.
- By Patrick on 01-08-14
By: Bob Maurer, and others
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Bait and Switch
- The (Futile) Pursuit of the American Dream
- By: Barbara Ehrenreich
- Narrated by: Anne Twomey
- Length: 6 hrs and 50 mins
- Unabridged
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Overall3.5 out of 5 stars 211
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Performance4 out of 5 stars 59
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Story4 out of 5 stars 59
The best-selling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the world of the white-collar unemployed.
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1 out of 5 stars
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A terrible book - princess Barbara goes undercover
- By Peter on 11-07-05
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Airborne
- By: DiAnn Mills
- Narrated by: Charity Spencer
- Length: 10 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 85
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Performance4.5 out of 5 stars 75
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Story4.5 out of 5 stars 75
Heather Lawrence’s long-awaited vacation to Salzburg wasn’t supposed to go like this. Mere hours into the transatlantic flight, the Houston FBI agent is awakened when passengers begin exhibiting horrific symptoms of an unknown infection. As the virus quickly spreads and dozens of passengers fall ill, Heather fears she’s witnessing an epidemic similar to ones her estranged husband studies for a living - but this airborne contagion may have been deliberately released.
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5 out of 5 stars
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YES, YES, YES. I'll be reading more by this author
- By Hall Ways on 10-31-20
By: DiAnn Mills
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- By: Micah Solomon
- Narrated by: Micah Solomon, Sean Pratt
- Length: 6 hrs and 7 mins
- Unabridged
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Overall4 out of 5 stars 81
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Performance4.5 out of 5 stars 69
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Story4 out of 5 stars 70
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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5 out of 5 stars
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This is the book that cracks the code!
- By Nick Morgan on 04-30-13
By: Micah Solomon
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Black Founder
- The Hidden Power of Being an Outsider
- By: Stacy Spikes
- Narrated by: Stacy Spikes
- Length: 8 hrs and 35 mins
- Unabridged
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Overall5 out of 5 stars 63
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Performance4.5 out of 5 stars 59
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Story5 out of 5 stars 59
From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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5 out of 5 stars
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An Epic Journey
- By Amazon Customer on 10-04-24
By: Stacy Spikes