Bypassed
A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
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Bypassed
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Narrated by:
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Alec Hanson
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By:
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Alec Hanson
About this listen
The real estate game moves fast and mortgage professionals need to keep up. As more and more home buyers sidestep local professionals in favor of online services, mortgage professionals dependent on referrals can be left with no business in sight. Seasoned mortgage pros and those entering the business for the first time need these critical secrets to maximizing success and generating new loan opportunities.
Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn:
- How to build vital brand visibility online to generate influence in your community.
- Why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram so you don’t miss a lead.
- The 10-step checklist you need to get more quality online reviews.
- How to become a legendary lead master with proven systems designed to convert opportunities to sales!
- The entire road map on how to create an unforgettable customer experience from the first call.
Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility in easy steps. With these smart solutions, your traditional sales business will thrive in the new real estate landscape.
©2020 Alec Hanson (P)2020 Alec HansonListeners also enjoyed...
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 198
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Performance5 out of 5 stars 174
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Story4.5 out of 5 stars 175
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 176
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Performance4.5 out of 5 stars 154
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Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 657
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Performance4 out of 5 stars 369
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Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Overall5 out of 5 stars 1,122
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Performance5 out of 5 stars 901
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Story5 out of 5 stars 897
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 268
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Performance4.5 out of 5 stars 237
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Story4.5 out of 5 stars 238
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 47
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Performance4.5 out of 5 stars 40
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Story4.5 out of 5 stars 40
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 192
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Performance4.5 out of 5 stars 161
-
Story4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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1 out of 5 stars
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
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Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 996
-
Performance4.5 out of 5 stars 870
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Story4.5 out of 5 stars 867
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
What listeners say about Bypassed
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- chelsie
- 03-13-24
MLO must read whether you’re one year or 20 years into your career.
This book is packed with tactical (free and cost effective) things loan officers can do and implement today. I am looking forward to seeing the results of the strategies outlined in this book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Angella Conrard
- 09-01-22
Alec knows his stuff
I listened to this book more than once, It is an excellent resource & guide.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ben Coulter
- 04-03-22
Fantastic resource!
I am returning to the mortgage industry after nearly 7 years away from originations, this time as a commission only MLO. Alec provides so many great ideas for generating business and cutting down the time to success. Will be revisiting this frequently!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tracy G.
- 07-03-20
LO-ved it!
Lots of great ideas and information in here! Alec speaks the truth...you need to be adaptable and changing to what borrowers in 2020 and beyond demand of loan officers. So many take aways to implement.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 06-03-22
Lots of value
Pack with great ideas, gimmicks, processes and concepts! Ton of value!! Every LO needs to read this book!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Mark Hammond
- 06-11-21
MLO = MUST READ
If you are a Residential Mortgage Loan Officer and not consistently producing 5 new loans every month, STOP what you are doing and buy this book. Alec Hanson combines a visionary strategic plan for a successful career in Mortgage Origination with actionable/easy to follow tactics. I guarantee your business will explode if you take this book seriously.
Mark Hammond - 28 year Mortgage Banker
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jenni Jacobi
- 01-16-23
New or Seasoned—A Must Read Either Way
There is a ton of useful information in this book not only for those that have been in the game for a while and are trying to pivot, but also as a guide for those that are brand new to the industry and looking to grow.
VERY happy I listened to it!
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