The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

By: Guy Kawasaki

Narrated by: Paul Boehmer

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this audiobook will guide you through an adventure that's more art than science: the art of the start.

©2015 Guy Kawasaki (P)2015 Tantor

The Best Book for anyone starting a business

What made the experience of listening to The Art of the Start 2.0 the most enjoyable?

The advice was to the point and very comprehensive, it contained everything a startup needs to know.

What was one of the most memorable moments of The Art of the Start 2.0?

Everything in this book is memorable, so many good pieces of advice

worth a listen if your debating the start-up

worth a listen if your debating the start-up lifestyle. good narration and great advice. cheers!

Outstanding!

This book has been a huge asset to me in building my company! Thanks Guy!

Great Book

Overall, I really enjoyed the book. I would not hesitate to recommend. The narration helped drive It the points being made.

Another "Must Read" From Guy Kawasaki

Learn From Those, Who Have Been There & Done That......
Experienced Minds Driving Information, Data, & Business.......

This Book Has Great Factual Information,
As Well As Information Helping Your Possible Direction,
Towards Creating What It Is,
That Makes You Or Your Product Or Idea,
Simply Amazing.........
Thanks Guy Kawasaki
I Enjoyed Another Fine Publishing

Seth Tate
Northwest Kustoms

Comprehensive

Art of the start 2.0 is a detailed and comprehensive guide to starting a business. It goes into great detail on funding, promoting and growing a small business. I found many of the question and answer sections to be informative and applicable. Narration is good and the length is about right to ensure the message doesn't get mired down in minutia.

for tech start ups primary

it was a good read, but really geared for tech start ups. there was some good general knowledge items in the book.

version 2.0 worth the investment

This book was recommended to me by a friend. I'm not starting a business, rather taking a major pivot and building a brand, and I'm grateful for the recommendation.

The author was inciteful and the lists of what not to do, are as helpful as the suggestions.

I enjoyed the narrator too. He was enthusiastic and approached the subject matter with the inflections I assume the author intended.

I will look for more content from Guy K and assuredly read this book again in the coming year.

Good info, but very SAAS focused

I enjoyed the book, but found that it was a bit more SAAS/tech focused than I expected. Obviously that’s on me with his background being Apple, Canva, etc.

factual and fun

Good information presented in an entertaining fashion. It's not just for entrepreneurs either, if you want to start "it" then this book is for you too