-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
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Overdeliver
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Publisher's summary
Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.
In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:
- The four pillars of being extraordinary
- The five principles of why “Original Source” matters
- The seven characteristics that are present in every world class copywriter
- Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
- Why customer service and fulfillment are marketing functions
- That the most important capital you own has nothing to do with money
- And much more
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 268
-
Performance4.5 out of 5 stars 237
-
Story4.5 out of 5 stars 238
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 375
-
Performance4.5 out of 5 stars 320
-
Story4.5 out of 5 stars 316
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 1,484
-
Performance4 out of 5 stars 1,270
-
Story4 out of 5 stars 1,267
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
2 out of 5 stars
-
Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall5 out of 5 stars 1,121
-
Performance5 out of 5 stars 900
-
Story5 out of 5 stars 896
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
-
Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,208
-
Performance4.5 out of 5 stars 1,016
-
Story4.5 out of 5 stars 1,008
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall4 out of 5 stars 322
-
Performance4.5 out of 5 stars 281
-
Story4 out of 5 stars 277
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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5 out of 5 stars
-
Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 46
-
Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- By: Ryan Blair, Don Yaeger
- Narrated by: Johnny Heller
- Length: 6 hrs and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 220
-
Performance4.5 out of 5 stars 193
-
Story4.5 out of 5 stars 190
Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
-
3 out of 5 stars
-
I wouldn't read it again
- By Blahhhhhh on 01-07-13
By: Ryan Blair, and others
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 144
-
Performance4.5 out of 5 stars 117
-
Story4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
5 out of 5 stars
-
Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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Marianne Daventry will do anything to escape the boredom of Bath and the amorous attentions of an unwanted suitor. So when an invitation arrives from her twin sister, Cecily, to join her at a sprawling country estate, she jumps at the chance. From a terrifying run-in with a highwayman to a seemingly harmless flirtation, Marianne finds herself embroiled in an unexpected adventure filled with enough romance and intrigue to keep her mind racing.
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It is a dark time for the world. Humanity is just crawling out from under 300 years of domination by the race of vampires known as the Nobility. The war against the vampires has taken its toll; cities lie in ruin, the countryside is fragmented into small villages and fiefdoms that still struggle against nightly raids by the fallen vampires - and the remnants of their genetically manufactured demons and werewolves.
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5 out of 5 stars
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ignore that guy
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When Victoria Davies was pushed off her stately home's roof in 2001, all evidence pointed to her husband Michael. But now, 20 years later a letter has appeared, written by Victoria before her death; a letter that was never received, and a letter that brings new suspects into the fray; Labor MPs Shaun Donnal, Andrew MacIntyre, and Charles Baker.
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The whole world could not have broken the spirit and strength of the Eberhardt family of 1948. Lainey is a wonderful if slightly eccentric mother. David is a good father, sometimes sarcastic, always cool-tempered. Two wonderful children round out the perfect picture. Then the third child arrives - and life is never the same again. Over the next 40 years, the Eberhardt family struggles to live with a flood tide of upheaval and heartbreak, love and betrayal, passion and pain...hoping they can someday heal their hearts.
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In the past two decades, mutual funds have emerged as the preferred investment option for Indians. They offer liquidity, and ease of entry and exit, along with potentially higher returns. This, in turn, makes mutual funds a natural choice over traditional investment options such as gold, real estate and fixed deposits. However, while the popularity of mutual funds has increased in India, the ability to use them to our advantage has not. Investors are frozen by the choices they face with thousands of mutual fund options.
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Good read to see what your funds can do!
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Twenty-five years ago Joseph Wyatt was convicted for the drowning of two university students. Released from prison, Wyatt has disappeared and bodies are being found in the water. When DCI Lambert’s boss goes missing, the clock starts ticking and Lambert knows he has seven days left.
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Great information with details
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1 out of 5 stars
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Complete Waste of Time
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Endless Referrals, Third Edition
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5 out of 5 stars
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Very practical point that are easy to follow
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Scientific Advertising
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
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The Adweek Copywriting Handbook
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Overall5 out of 5 stars 87
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Performance5 out of 5 stars 68
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Story5 out of 5 stars 68
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
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Lean Marketing
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Performance4.5 out of 5 stars 32
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Story4.5 out of 5 stars 32
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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2 out of 5 stars
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Great Title & Goals - Didn't Deliver on Substance
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Too Big to Fail
- The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
- By: Andrew Ross Sorkin
- Narrated by: William Hughes
- Length: 21 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 2,868
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Performance4.5 out of 5 stars 1,985
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Story4.5 out of 5 stars 1,977
A real-life thriller about the most tumultuous period in America's financial history by an acclaimed New York Times reporter. Andrew Ross Sorkin delivers the first true, behind-the-scenes, moment-by-moment account of how the greatest financial crisis since the Great Depression developed into a global tsunami.
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5 out of 5 stars
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Best Book About Meltdown
- By Chuck on 12-08-09
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Systemology
- Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems
- By: David Jenyns
- Narrated by: David Jenyns
- Length: 5 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 259
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Performance4.5 out of 5 stars 219
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Story4.5 out of 5 stars 219
Do you sometimes feel like your business is an adult daycare center? Are you constantly repeating yourself, fixing errors, and trying to hold things together? What if it were possible to create a business that runs itself? You’ve dreamed about it - now it’s time to make this a reality! SYSTEMology solves this problem with a proven, step-by-step business systemisation framework - designed so that even the busiest business owner can deploy it.
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1 out of 5 stars
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Long sales pitch
- By Courtney Kimbrough on 02-01-22
By: David Jenyns
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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Overall5 out of 5 stars 2,971
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Performance5 out of 5 stars 2,804
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Story5 out of 5 stars 2,801
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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5 out of 5 stars
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Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
What listeners say about Overdeliver
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- G. Ranger
- 05-22-19
Must have for any serious marketer
This is a must read for any serious marketer. The information applies directly to online and offline marketing.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- G. C. McLarry
- 03-24-20
intriguing concepts, good ideas not just for DM
Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cedric Crumbley
- 10-21-19
A book for modern day marketers
Hopefully social media "gurus" are reading Overdeliver. There are golden gems rarely shared online.
Absolutely love the book. It almost had me in tears. Brian mentions all the copywriting greats in the book: Gary Halbert, Rosser Reeves, Jay Abraham, Dan Kennedy among others. Overdeliver is a glimpse into a lifetime of delivering value and enriching the lives of others.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- L. Brown
- 05-25-19
Anybody doing business should read this book.
This book is packed with gems and valuable nuggets of sincere, candid sharing of the author's experience in pre-internet direct marketing days. But I will refer to this book for help in my email marketing career. I'm even tempted to call myself a direct marketer.
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Overall5 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Linda L
- 07-21-21
Nuggets of gold
Full of great ideas that I am going to try. Wonderful content, monotone delivery. Get past the delivery and you'll find some real nuggets.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patrick J. Stiles
- 12-13-19
1 of the best books on marketing - highly recommended
This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- L Sheffield
- 07-18-19
Really Overdelivers
This should be a must read for all marketers not just direct response marketers.
Read this. Listen to this over and over. I'm on listen 1 of many.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jean Cortes Ortiz
- 10-19-22
Overdeliver? And Much More!
Did Brian Kurtz overdeliver in this book? Well, for me he went above and beyond what I could have expected. I read this book prior to having heard it, and hearing his voice brought home the important message any aspiring direct response marketer should etch in his or her heart, “overdeliver, always.”
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patrick Ferry
- 05-26-19
wow I love getting depth not regurgitation
when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Greg
- 07-02-20
Amazing!
Brian is the best in the business. This book is a game changer! Study this thing!
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