Brain Matters in Business
A Collection of Articles About Using Neuroscience to Work Smarter
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Brain Matters in Business
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Narrated by:
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Dave Wright
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By:
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Jonathan Jordan
About this listen
Neuroscience research is producing an almost constant stream of new discoveries that are unlocking the secrets of how our brains work. For those of us directly involved in this research of the human brain, it is a very exciting time. However, very few people outside of the neuroscience community understand these discoveries well enough to take advantage of them or apply them to their own lives in a way that gets meaningful results. I see a need for simple, clear, accessible explanations of how to apply brain-based practices to greatly improve how we work and conduct business, so that everyone can benefit from use these discoveries.
A few years ago, I was invited to write a series of articles for publication, with exactly that goal. This audiobook is a collection of those articles. In addition to being supported by recent research of the human brain in the Western world, the articles in this book are also influenced by my knowledge of mindfulness and other ancient practices from the Eastern world. Interestingly, much of the recent neuroscience research confirms that many of these ancient Eastern practices do result in greatly improved brain functioning. The East-West synthesis evident in these articles reflects my many years of work and study on both sides of the Pacific Ocean, and my lifelong interest in how to improve the human brain.
©2013 Jonathan Jordan (P)2015 Jonathan JordanListeners also enjoyed...
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-
Story4.5 out of 5 stars 1,546
The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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5 out of 5 stars
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Effective Approach to EQ Sales Mastery
- By Joe on 07-20-17
By: Jeb Blount
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 76
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Performance4 out of 5 stars 66
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Story4 out of 5 stars 66
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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5 out of 5 stars
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Performing Under Pressure
- The Science of Doing Your Best When It Matters Most
- By: Hendrie Weisinger, J. P. Pawliw-Fry
- Narrated by: Michael Butler Murray
- Length: 11 hrs
- Unabridged
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Overall4.5 out of 5 stars 384
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Performance4.5 out of 5 stars 325
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Story4.5 out of 5 stars 323
Performing Under Pressure tackles the greatest obstacle to personal success, whether in a sales presentation, at home, on the golf course, interviewing for a job, or performing onstage at Carnegie Hall. Despite sports mythology, no one rises to the occasion under pressure and does better than they do in practice. The reality is pressure makes us do worse and sometimes leads us to fail utterly. But there are things we can do to diminish its effects on our performance.
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5 out of 5 stars
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great book!
- By Family Account on 04-01-15
By: Hendrie Weisinger, and others
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The Spirit of Kaizen
- Creating Lasting Excellence One Small Step at a Time
- By: Bob Maurer, Leigh Ann Hirschman
- Narrated by: Bob Maurer
- Length: 4 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 657
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Performance4.5 out of 5 stars 559
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Story4.5 out of 5 stars 555
UCLA psychologist and organizational consultant Dr. Robert Maurer provides a simple and proven effective technique for making major changes with minimal disruption. Applying the operational concept of kaizen - small, continual improvements - to common management challenges, managers can drive major improvements with a series of well-planned techniques for boosting quality, innovation, sales, and morale.
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5 out of 5 stars
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A must for anyone that wants to achieve.
- By Patrick on 01-08-14
By: Bob Maurer, and others
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The Way of the SEAL
- Think like an Elite Warrior to Lead and Succeed: Updated and Expanded Edition
- By: Mark Divine, Allyson Edelhertz Machate
- Narrated by: Mark Divine
- Length: 9 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 391
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Performance4.5 out of 5 stars 323
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Story4.5 out of 5 stars 320
Blending the tactics he learned from America's elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and at life.
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2 out of 5 stars
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IM AM SEAL.... UGH!
- By John A Frost on 05-14-21
By: Mark Divine, and others
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- By: Kristi Hedges
- Narrated by: Karen Saltus
- Length: 7 hrs
- Unabridged
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Overall4 out of 5 stars 78
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Performance4 out of 5 stars 66
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Story4 out of 5 stars 66
Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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4 out of 5 stars
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Useful Information, Robotic Presentation
- By Jennifer L. Sullivan on 04-22-15
By: Kristi Hedges
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The Best Place to Work
- The Art and Science of Creating an Extraordinary Workplace
- By: Ron Friedman PhD
- Narrated by: Walter Dixon
- Length: 8 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 335
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Performance4.5 out of 5 stars 273
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Story4.5 out of 5 stars 271
In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.
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4 out of 5 stars
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Useful ideas and information past first chapters
- By superstasia on 07-12-17
By: Ron Friedman PhD
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Brainblocks
- Overcoming the 7 Hidden Barriers to Success
- By: Dr. Theo Tsaousides
- Narrated by: Sean Pratt
- Length: 6 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 52
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Performance4.5 out of 5 stars 49
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Story4.5 out of 5 stars 49
Brainblocks are the mental obstacles that keep people from achieving success, defined as setting, pursuing, and achieving a goal. Managing the brain is the solution to preventing mental blocks from interfering with achieving your goals.
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2 out of 5 stars
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Not worth my time
- By John W. Bates on 11-03-15
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 73
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Performance4.5 out of 5 stars 64
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Story4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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1 out of 5 stars
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Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
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Overall4.5 out of 5 stars 115
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Performance4.5 out of 5 stars 102
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Story4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
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Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
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More Sales, Less Time
- Surprisingly Simple Strategies for Today's Crazy-Busy Sellers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 5 hrs and 16 mins
- Unabridged
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Overall4 out of 5 stars 57
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Performance4.5 out of 5 stars 51
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Story4 out of 5 stars 50
Jill Konrath, a globally recognized sales consultant and speaker, knew she needed help but found that advice aimed at typical workers didn't work for her - or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time savers and sales hacks in order to deliver the first productivity guide specifically for sales success.
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5 out of 5 stars
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great book
- By Amazon Customer on 04-29-20
By: Jill Konrath
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 66
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Performance4.5 out of 5 stars 56
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Story4.5 out of 5 stars 56
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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4 out of 5 stars
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 24
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Performance4.5 out of 5 stars 22
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Story4.5 out of 5 stars 22
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 110
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Performance4.5 out of 5 stars 89
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Story4.5 out of 5 stars 88
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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5 out of 5 stars
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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Power Listening
- Mastering the Most Critical Business Skill of All
- By: Bernard T Ferrari
- Narrated by: Sean Pratt
- Length: 5 hrs and 36 mins
- Unabridged
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Overall4 out of 5 stars 88
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Performance4 out of 5 stars 73
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Story4 out of 5 stars 71
Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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5 out of 5 stars
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Better listening made easy
- By Alejandro A. on 09-07-12
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Coaching for Performance, 5th Edition
- The Principles and Practice of Coaching and Leadership
- By: Sir John Whitmore, John McFarlane - foreword
- Narrated by: Richard Lyddon
- Length: 8 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 118
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Performance4.5 out of 5 stars 93
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Story4.5 out of 5 stars 93
Written by Sir John Whitmore, the pioneer of coaching, and Performance Consultants, the global market leaders in performance coaching, this extensively revised and extended edition will revolutionize the traditional approach to organizational culture. Brand-new practical exercises, corporate examples, and coaching dialogues strengthen the learning process, whilst a critical new chapter demonstrates how to measure the benefits of coaching as a return on investment, ensuring this landmark new edition will remain at the forefront of professional coaching and leadership development.
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5 out of 5 stars
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Excellent concept
- By copious on 03-27-21
By: Sir John Whitmore, and others
What listeners say about Brain Matters in Business
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Mona
- 05-06-23
Too short
Too short articles with what to do and what not to do.
Personally I enjoy reading about the phenomenon and the science itself and then I create my own behaviors based on that. So this book was not something I would enjoy as the focus was on the methods which was described in haste.
I didn’t enjoy listening either. Not my favorite tone and sound. Seemed to me I was listening to a long advertisement.
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