Maximum Influence: 2nd Edition

The 12 Universal Laws of Power Persuasion

By: Kurt W Mortensen

Narrated by: Tim Andres Pabon

Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation - and nine other proven principles that consciously and unconsciously propel people to act. You will also discover how to:

• Read anyone instantly
• Get people to trust you instinctively
• Change minds easily
• And convince anyone to give you almost anything

With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want - when you want.

©2013 Kurt W. Mortensen (P)2013 Gildan Media LLC

Good book

What did you like best about Maximum Influence: 2nd Edition? What did you like least?

I liked when I learned how these 12 laws were incluencing us, and we could be using them.

Would you recommend Maximum Influence: 2nd Edition to your friends? Why or why not?

If my friends are interested into this kind of books yes.

What did you like about the performance? What did you dislike?

I was a very nice narrations, gave life to the book.

If this book were a movie would you go see it?

No really, maybe a documentary.

Any additional comments?

I believe this could be a better book if the autor included a guideline with the laws and main descriptions, to remember all laws after Reading the book is not posible.

read it twice!

I like the ideas and the examples offered by the book. I like that it's applicable in many fields of work, not just in sales.

Lot of new information. Fascinating!!

This book is a must read for anyone doing sales or marketing. For everybody else this is fascinating information and might prevent from being fooled.

Good tips included

I was impressed by all the useful tips included in this book. will recommend it for sure.

Great Book very insightful

What did you love best about Maximum Influence: 2nd Edition?

there were so many good points In the book I will have to listen to it at least one more time to try to get them all down. Not only is this book covered back to back with academic research but it also gets down to the practical points of what actions you actually need to take in order to become an influencer. Dont be fooled by the kitsch name, this book is wonderful!

Loooooong listen

It may depend on what you are looking to learn, but in my case it didn't actually get interesting and useful enough until the second half. I struggled a bit to pay attention to this one, because I felt like the actual techniques either weren't described properly or that they weren't described until the end of the book.

good introduction to the topic.

Etremely light on details. Seemed designed to push traffic to his website. Disappointing for that reason.