Preview
  • Big Little Legends

  • How Everyday Leaders Build Irresistible Brands
  • By: Gair Maxwell
  • Narrated by: Gair Maxwell
  • Length: 9 hrs and 16 mins
  • 4.8 out of 5 stars (13 ratings)

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Big Little Legends

By: Gair Maxwell
Narrated by: Gair Maxwell
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Publisher's summary

Without magic, it’s just marketing.

Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you’ll discover timeless secrets such as the Mona Lisa effect - an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible.

But here’s the secret: It’s not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results - and reveals how they did it. You’ll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a “Category of One” for decades to come.

You’ll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a “huggable” car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legends is jam-packed with reasons why every brand should discover, tell, and believe in their own story.

©2021 Gair Maxwell (P)2022 Gair Maxwell
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What listeners say about Big Little Legends

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Best Marketing and Branding Book in the last while…

Big Little Legends, opens up your mind and gives you the insights of why and how… it is do-able magic but you have to understand how others before made it happen… you will not be disappointed in what is the most understandable branding, marketing and customer wow book in decades… hugs Jim

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Great narration

One of the best branding books I ever came across. It was easy to understand and does an amazing job putting a concept so abstract into tangible actions.

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Outstanding story by a Master Story Teller

This is an outstanding book, by a really savvy marketing genius. In addition, the narrator makes the book very interesting and hard to stop listening to.

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