New Releases

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value—empowering informed decisions.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

Join The Funnel Factor for weekly insights from Cindy's live FunnelMates training webinars. Each week, we transform her expert strategies into three focused episodes, covering topics like sales funnels, email marketing, and automation. Perfect for marketers and entrepreneurs, this podcast delivers actionable tips to optimize your business and help you master your marketing game. Tune in weekly and unlock the secrets to funnel success with Cindy's proven methods.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social ...

In thinking about how too many CEOs don’t understand that there are fundamentally different types of CMOs, marketers and marketing, Seth speaks with Dara Treseder, the Chief Marketing Officer at Autodesk, about where B2B marketing is the same as—and different than—B2C marketing.At Autodesk, a leading technology & software company, Dara oversees the worldwide marketing, brand, communications, demand generation, e-commerce, and education business teams.Show Notes:At 16:33 I get the name of the author of How Brands Grow wrong, crediting Les Binet when this classic book is in fact written ...

Episode Description: How well do you know your audience? In today’s episode, John, Jim, and Kelly explore Letter “U” of the FOUND Framework “Understanding Audience” and why understanding your audience demographics and behaviors is the cornerstone of successful online marketing. Whether you’re in the niche funeral industry or managing family-based elderly care, they provide practical advice on developing personas, addressing emotional concerns, and crafting content that resonates. Learn how a deep understanding of your clients can be the difference between high-ranking, engaging ...

In this episode of 'Scaling with Confidence', host Olu Sobanjo interviews Bethany Stachenfeld, co-founder and CEO of SendSpark. They discuss the journey of building a successful video platform, overcoming the fear of failure, and the importance of balancing perfectionism with getting things done. Bethany shares valuable insights from her experience of working in marketing and customer communication and how she and her co-founder tackled challenges while scaling their business. The conversation also delves into the significance of automation in scaling, the importance of user feedback, and ...

No episódio 80 Rafael Simões fala sobre o novo Core Update do Google e os 16 erros que podem estar impedindo o crescimento do seu site nos mecanismos de busca.Quer contratar a SEO Happy Hour? Preencha o formulário: https://bit.ly/consultoria-seo-happy-hourConheça o JetOctopus - https://jetoctopus.com/?ref=7NGsi77SEO é uma área com muitos detalhes, então muitas coisas podem dar errado ❌Velocidade de carregamento, headings, descrições, meta tags, dados estruturados, estratégia de conteúdo… Tudo isso precisa estar em sintonia para o seu site crescer e gerar receita. O problema é ...

Did you know a skilled surgeon can replace your entire hip, without cutting any of the important bits? MSK Doctors (+4403300010048) in London specialises in this new technique, called the SPAIRE procedure, and can help you to get back on your feet, faster. Visit https://mskdoctors.com/treatments/spaire-hip MSK Doctors City: Sleaford Address: MSK House London Road Website: https://www.mskdoctors.com

Send us a text📢I talk🎙️with Mika Shino Founder & CEO of Issei Mochi Gummies from Bethesda, MD. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁If you haven't tried these yet, you are missing out. She shares her amazing story how a Whole Foods buyers' instincts kick-started this brand and how Mika with her PR philosophy landed her on the cover of Inc Magazine within two years as Inc Female Founder 2024!WATCH ON YOUTUBE! 📽 🎞 httpsSummaryMika Shino shares her journey from Kyoto, Japan, to becoming a successful entrepreneur with her brand, Issei Mochi Gummies. She discusses her cultural ...

In this episode, Lori helps Kristin, a health & weight loss coach, refine her approach to weight loss coaching for women over 40 who lead healthy lifestyles but struggle to shed those last few pounds. They dive into the specific challenges faced by these women, including under-eating and blood sugar imbalances, and discuss powerful strategies for effective weight loss. From messaging and lead magnets to local talks and targeted online ads, Lori guides Kristen on how to reach her ideal clients, build her brand, and stand out by focusing on sustainable weight loss and food freedom. If you’re a...

Hey folks. Today, I want to share one crucial lesson I learned the hard way: never put anything in writing that you wouldn’t be comfortable with everyone at your company seeing. Let's dive into this topic and I'll share some strategies I used to help avoid this.============================= 🦥 SaaS CMO Pro=============================Official website: https://www.saascmopro.com/============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear============================= 🚀 About Bill:=====...

さぁ来ましたよ、期待もされてないのにまたやっちゃいますよ。今回取り上げるのは「仁義を切る」「バラす」の２つです。それと冒頭にハプニングが発生しておりますが、おじさんの記憶の弱さとしてご笑納ください。

In this episode, we dive deep into the essentials of building and scaling a successful service business with insights from Brian Harding, author of Service Industry Success. Key Takeaways: Understand your financials, especially gross margin, during your startup phase.Shift from being an expert in your trade to becoming a true business owner by mastering delegation.Develop a clear vision and organizational chart to guide growth decisions.Prioritize customer needs and wants to build a compelling brand.Train and empower a leadership team to operate without constant owner involvement.Navigate ...

In Episode 27 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata engage in a compelling conversation with Dr. Chris Nowinski, co-founder of the Concussion Legacy Foundation, about the critical issue of brain injuries in sports. This episode provides insightful exploration into the world of athletic safety, focusing on the impact of concussions and Chronic Traumatic Encephalopathy (CTE). Dr. Nowinski shares his journey from being a former Harvard football player and WWE wrestler to becoming a leading brain health advocate. His personal battle with career-ending concussions fuels his ...

Agora sim, enfim completo e adianto dizer: o melhor episódio desse podcast até aqui! Foi uma conversa tão enriquecedora que me animou de fazer muitas mais, com elas, com outras pessoas, o que acham? Sobre nosso papo e o que não pode perder das indicações: Lici @eusoulici no insta @lukenobody perfil do TikTok que ela menciona Livro: Donald Miller, Story Brand Cris @cris_serra no insta Livros: Francisco de Assis, O Maníaco do Parque João Branco, Desmarquetize-se Site: https://sebrae.com.br/sites/PortalSebrae/ufs/sc/sebraeaz/sebrae-delas-mulher-de-negocios,...

This podcast discusses the global shortage of software developers and presents Citizen Development as a possible solution. Citizen development, the development of applications by business users using low-code/no-code platforms, is presented as a paradigm shift that can improve collaboration between business and IT. Gerhard Friedrich emphasizes the importance of governance and an agile corporate culture for the success of citizen development and warns of the risks of "shadow IT". Success factors lie in the cooperation between business users and IT as well as the right choice of implementation ...

Dementia care is shifting, increasingly focusing on empathy and compassion toward loved ones with dementia. Senior Care Authority invites expert dementia care educator Teepa Snow onto their Boomers Today podcast to share her insights on this newer approach. Listen to the full episode at https://www.seniorcareauthority.com/blog/teepa-snow-on-the-past-present-and-future-of-dementia-care/ Senior Care Authority City: Petaluma Address: 755 Baywood Drive Website: https://www.seniorcareauthority.com Email: mmarston@seniorcareauthority.com

Brooke and Stu are back! This time the duo are talking having fun at work, and why it's so important to hit the brakes and just stop sometimes. It can feel like you're constantly under pressure juggling plates, getting deliverables out and managing stakeholders with little time for contemplation or creativity. This is somewhat ironic in an industry (marketing) that is stereotypically populated by extra creatives full of wild ideas. So what's happened? And how do we rediscover the joy in our jobs and avoid the nightmare of enforced fun? Listen in to find out... Guest: Brooke Hill Brooke is the ...